Opinion Archives - Smart Insights https://www.smartinsights.com/advicetype/opinion/ Digital Marketing > The Marketing Strategy Blog Fri, 16 Sep 2022 06:40:44 +0000 en-US hourly 1 Why inflation should prompt you to optimize your digital marketing strategy https://www.smartinsights.com/digital-marketing-strategy/why-inflation-should-prompt-you-to-optimize-your-digital-marketing-strategy/ Tue, 30 Aug 2022 14:23:02 +0000 https://www.smartinsights.com/?p=163960 Adapting your digital marketing strategy could help your business overcome the effects of inflation Inflation as a consequence of the pandemic has affected most if not all industries, and digital marketing is no exception. As businesses try to overcome the …..

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]]> How do you plan, manage, and optimize inflation-related change in your business? https://www.smartinsights.com/digital-marketing-strategy/how-do-you-plan-manage-and-optimize-inflation-related-change-in-your-business/ Mon, 15 Aug 2022 11:08:52 +0000 https://www.smartinsights.com/?p=163818 The decision to act, or not to act, can have a knock-on effect on how your company will weather the storm of inflation and change in 2022 In our recent LinkedIn poll, 30% of respondents admitted to making no changes …..

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]]> Customer loyalty marketing in a digital era https://www.smartinsights.com/digital-marketing-strategy/loyalty-marketing-is-far-from-dead/ https://www.smartinsights.com/digital-marketing-strategy/loyalty-marketing-is-far-from-dead/#respond Mon, 07 Dec 2020 15:00:05 +0000 https://www.smartinsights.com/?p=110036 First my wallet, now my phone, are stacked with customer loyalty cards, emails, and apps. But what do customers want in loyalty schemes? The customer loyalty market is in a state of flux. While physical cards decline amidst low-contact social …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/loyalty-marketing-is-far-from-dead/feed/ 0 Enhancing your marketing with an agile approach https://www.smartinsights.com/managing-digital-marketing/growth-hacking/enhancing-your-marketing-with-an-agile-approach/ https://www.smartinsights.com/managing-digital-marketing/growth-hacking/enhancing-your-marketing-with-an-agile-approach/#respond Fri, 15 May 2020 14:00:00 +0000 https://www.smartinsights.com/?p=135333 Marketers can no longer afford to make 12-month marketing plans and review them annually. The agile approach of marketing enables them to review the performance of their campaigns every 2 weeks, recalibrate the process and iterate accordingly There was a …..

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]]> https://www.smartinsights.com/managing-digital-marketing/growth-hacking/enhancing-your-marketing-with-an-agile-approach/feed/ 0 10 reasons you still need a digital team https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/10-reasons-you-need-digital-team/ https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/10-reasons-you-need-digital-team/#respond Mon, 04 May 2020 14:50:05 +0000 https://www.smartinsights.com/?p=134280 Businesses will always need specialist digital skills So, Mark Ritson believes it’s time to shut down digital marketing teams for good. I disagree. Why? For the simple reason that for businesses to compete, digital marketing demands excellence in specific digital skills, which …..

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]]> https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/10-reasons-you-need-digital-team/feed/ 0 Is the age of the influencer over? https://www.smartinsights.com/digital-marketing-strategy/is-the-age-of-the-influencer-over/ https://www.smartinsights.com/digital-marketing-strategy/is-the-age-of-the-influencer-over/#respond Tue, 28 Jan 2020 11:30:00 +0000 https://www.smartinsights.com/?p=141246 Recent news stories have shown influencers in a bad light, which could impact their effectiveness when it comes to brand partnerships You can’t scroll through Instagram nowadays without seeing a perfectly posed photo posted by an “influencer” either selling something …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/is-the-age-of-the-influencer-over/feed/ 0 2019’s best Christmas adverts https://www.smartinsights.com/internet-advertising/internet-advertising-creative/2019s-best-christmas-adverts/ https://www.smartinsights.com/internet-advertising/internet-advertising-creative/2019s-best-christmas-adverts/#respond Thu, 12 Dec 2019 09:00:00 +0000 https://www.smartinsights.com/?p=146803 Christmas advertising is bigger than ever, but are brands delivering festive cheer this year? We've taken a look at the biggest Christmas adverts from 2019 It seems like Christmas advertising starts earlier every year, with brands determined to make an …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-creative/2019s-best-christmas-adverts/feed/ 0 How many skills do you need to keep your job in digital marketing? https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/how-many-skills-do-you-need-to-keep-your-job-in-digital-marketing/ https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/how-many-skills-do-you-need-to-keep-your-job-in-digital-marketing/#respond Fri, 29 Nov 2019 09:21:47 +0000 https://www.smartinsights.com/?p=135900 Opinion: A writer writes, a marketer reports? - The lazy day approach to not knowing how your role is integrated with the full marketing mix How many digital marketing skills do you think you have? Do you think you're employable …..

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]]> https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/how-many-skills-do-you-need-to-keep-your-job-in-digital-marketing/feed/ 0 Opinion: Fake news campaigns are lazy and irresponsible https://www.smartinsights.com/online-pr/online-pr-strategy/opinion-fake-news-campaigns-are-lazy-and-irresponsible/ https://www.smartinsights.com/online-pr/online-pr-strategy/opinion-fake-news-campaigns-are-lazy-and-irresponsible/#respond Wed, 30 Oct 2019 09:00:57 +0000 https://www.smartinsights.com/?p=145584 Despite media criticism about the proliferation of 'fake news', some marketers see nothing wrong with using it to score flashy results for clients SearchLeeds always brings a raft of quality talks from British agencies offering their opinions on hot-button issues …..

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]]> https://www.smartinsights.com/online-pr/online-pr-strategy/opinion-fake-news-campaigns-are-lazy-and-irresponsible/feed/ 0 Switching up social: Is Lush really a brave pioneer? https://www.smartinsights.com/social-media-marketing/switching-up-social-lush-really-brave-pioneer/ https://www.smartinsights.com/social-media-marketing/switching-up-social-lush-really-brave-pioneer/#respond Thu, 23 May 2019 14:00:00 +0000 https://www.smartinsights.com/?p=137631 Lush UK has ditched social media to put social back into the hands of its communities but is this a brave move, misguided or something else entirely? Social media has become such a huge part of our daily lives, as …..

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