SEO analytics - Smart Insights

2023 comparison of Google organic clickthrough rates (SEO CTR) by ranking position

Dave Chaffey — Wed, 22 Feb 2023 09:20:15 +0000

Keyword research data reveals the SEO CTR rewards for top of SERP rankings in Google. Inform your SEO marketing strategy with the latest trends You often hear company owners saying “I want to rank top” for their target keywords. Although …..

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10 KPIs to track your SEO performance and drive better results

Expert commentator — Mon, 20 Jul 2020 13:53:00 +0000

Monitoring the right KPIs is the best way to avoid spending time and money on something that isn’t driving the expected profit Is your SEO strategy effective enough? How can you ensure your efforts drive tangible results? What can you …..

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Measuring SEO Success – 3 Metrics You Aren’t Tracking But Should Be

Expert commentator — Thu, 26 Mar 2020 11:00:00 +0000

Tracking all the usual metrics can help you measure SEO performance, but there are 3 other metrics you probably aren't tracking that could help make a big difference SEO is all about generating organic traffic to a website and ensuring …..

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Google Search Console tutorial: How to perform gap analysis to boost your SEO

Dave Chaffey — Fri, 20 Mar 2020 19:35:30 +0000

Learn how to estimate your share of search for different keywords using Google Search Console, and how to perform a gap analysis to find your SEO gaps Making better use of organic search has become particularly important in the 2020 …..

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5 ways you can use Google Sheets to manage your SEO tasks

Expert commentator — Wed, 08 Jan 2020 11:00:00 +0000

Managing all the data associated with SEO can be difficult, but Google Sheets can make it more manageable to handle and compare your data. Managing SEO tasks requires you ti handle a lot of data. While most SEO tools obviously …..

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Consumer search behaviour research

Dave Chaffey — Thu, 25 Jul 2019 10:15:00 +0000

What percentage of searches are on organic vs paid results Much of the insight into how consumers search is based on Google services like Keyword Planner and Search Console. Like all analytics, these are limited to quantitative data and don’t …..

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How to measure the ROI of your SEO campaign

Expert commentator — Mon, 17 Jun 2019 08:00:00 +0000

Measuring the ROI of your SEO campaign is a crucial part of analyzing your digital marketing strategy, and is undoubtedly the most significant indicator of campaign value. But how do you measure it? As marketers, we all obsess over results. …..

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Keyword cannibalization: How to detect and fix it

Expert commentator — Thu, 27 Dec 2018 11:00:01 +0000

Positioning more than one type of content will divide your forces, reducing the effectiveness and confusing both Google and your users Keyword cannibalization occurs when you're ranking for keywords with more than one URL on your website. Think of it …..

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3 SEO custom alerts you should use right now

Expert commentator — Mon, 10 Dec 2018 15:00:00 +0000

We have explored the world of SEO custom alerts to make sure that key elements such as robots.txt, traffic and rankings are closely monitored Have you ever spent time and effort on optimizing a website only to see all that …..

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Position tracking like a pro: Tools for small businesses and online agencies

Expert commentator — Tue, 23 Oct 2018 14:00:51 +0000

Position tracking for small businesses made easy through SEO tools Search engine optimization (SEO): in this day and age, you're simply not going to get anywhere without it. No matter what line of work you're in, it's almost a guarantee …..

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