Chart of the Week Archives - Smart Insights https://www.smartinsights.com/advicetype/chart-of-the-day/ Digital Marketing > The Marketing Strategy Blog Mon, 17 Apr 2023 14:21:56 +0000 en-US hourly 1 Search engine marketing statistics 2023 https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/ https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/#respond Thu, 16 Feb 2023 17:00:00 +0000 http://www.smartinsights.com/?p=72770 2023 Search Engine Marketing (SEM) and Search Engine Optimization (SEO) statistics: Discover the latest search usage and adoption data to inform your search strategies Statistics help us turn data into information, allowing us to make informed and rational decisions and …..

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]]> https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/feed/ 0 Definitions of Digital marketing vs Internet marketing vs Online marketing https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/definitions-of-emarketing-vs-internet-vs-digital-marketing/ https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/definitions-of-emarketing-vs-internet-vs-digital-marketing/#comments Sun, 18 Dec 2022 09:45:47 +0000 http://www.smartinsights.com/?p=21720 What is the difference and does it matter?! Before Digital marketing became the de-facto term, I've been asked this question a lot across the years... does the difference in scope between these terms matter? So, as we enter 2023, I …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/definitions-of-emarketing-vs-internet-vs-digital-marketing/feed/ 18 Digital marketing for startups: best practices for new businesses https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-best-practices-for-new-start-up-businesses/ https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-best-practices-for-new-start-up-businesses/#respond Mon, 09 May 2022 14:00:00 +0000 https://www.smartinsights.com/?p=141622 Marketing is crucial for businesses of all shapes and sizes, no matter your budget size. Read on to find out more about digital marketing for startups Interested in digital marketing for startups? So you recently started a business. Or maybe …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-best-practices-for-new-start-up-businesses/feed/ 0 Personalized marketing in a competitive environment for brands and e-commerce retailers https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/ https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/#respond Wed, 18 Nov 2020 15:00:00 +0000 https://www.smartinsights.com/?p=136081 Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/feed/ 0 57% of organizations are failing to plan. Here’s what you can do about it https://www.smartinsights.com/digital-marketing-strategy/organizations-failing-marketing-planning-what-you-can-do-about-it/ Mon, 14 Sep 2020 13:25:58 +0000 https://www.smartinsights.com/?p=156359 “Plans and strategies are crucial.” You hear this a lot in the marketing world but, it seems, many of us are failing to put our money where our mouth is - or finding it harder to do rather than just …..

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]]> Managing customer experience to survive the recession: 5 Digital Marketing Optimization tactics https://www.smartinsights.com/digital-marketing-strategy/managing-customer-experience-to-survive-the-recession-5-digital-marketing-optimization-tactics/ Mon, 07 Sep 2020 15:25:00 +0000 https://www.smartinsights.com/?p=156229 Digital Marketing Optimization is transforming recession marketing strategies. These 5 tactics for managing customer experience will set you apart from your competitors Surviving this recession is all about, you guessed it, your customers! As we have seen clearly in 2020, …..

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]]> 6 chatbot best practices for e-commerce sites https://www.smartinsights.com/customer-relationship-management/6-chatbot-best-practices-for-e-commerce-sites/ https://www.smartinsights.com/customer-relationship-management/6-chatbot-best-practices-for-e-commerce-sites/#respond Wed, 08 Jul 2020 14:23:00 +0000 https://www.smartinsights.com/?p=140770 Chatbot increases conversions, not just dialog, which is why you need to understand how best to use chatbots Live chatbot is not just for customer support anymore; it’s a proven engagement and revenue booster. Kayako.com shares some compelling statistics that …..

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]]> https://www.smartinsights.com/customer-relationship-management/6-chatbot-best-practices-for-e-commerce-sites/feed/ 0 How many businesses have a Digital Transformation programme in place? https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/digital-transformation-planning/ https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/digital-transformation-planning/#respond Tue, 19 May 2020 15:20:00 +0000 http://www.smartinsights.com/?p=43983 Chart of the Day: How popular are Digital Transformation programmes? Our Managing Digital Marketing research (a free download) reveals many challenges for how digital marketing is run by companies today. Problems included a lack of focus on integrated strategy, testing …..

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]]> https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/digital-transformation-planning/feed/ 0 How can marketers stay productive and mentally balanced in uncertain times https://www.smartinsights.com/managing-digital-marketing/personal-career-development/how-marketers-productive-mentally-balanced-uncertain-times/ https://www.smartinsights.com/managing-digital-marketing/personal-career-development/how-marketers-productive-mentally-balanced-uncertain-times/#respond Wed, 15 Apr 2020 15:35:01 +0000 https://www.smartinsights.com/?p=152416 Stay calm, slow down and refocus your marketing priorities to tackle the current COVID-19 challenge The world of marketing is a busy, hectic and uncertain one at the best of times. From the changing nature of consumer preferences to the …..

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]]> https://www.smartinsights.com/managing-digital-marketing/personal-career-development/how-marketers-productive-mentally-balanced-uncertain-times/feed/ 0 What email content do your customers want to receive? https://www.smartinsights.com/email-marketing/email-communications-strategy/what-email-content-do-your-customers-want-to-receive/ https://www.smartinsights.com/email-marketing/email-communications-strategy/what-email-content-do-your-customers-want-to-receive/#respond Tue, 31 Mar 2020 15:30:00 +0000 https://www.smartinsights.com/?p=149362 Chart of the week: Discounts, receipts and advanced notice of products/sales are the top performers for email content according to customers, but marketers are not following suit in their email comms The Data & Marketing Association (DMA) published its Marketer …..

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