Media selection - Smart Insights https://www.smartinsights.com/archive/traffic-building-strategy/media-selection/ Digital Marketing > The Marketing Strategy Blog Mon, 16 Aug 2021 14:27:50 +0000 en-US hourly 1 A simple introduction to digital media – spot the difference!? https://www.smartinsights.com/traffic-building-strategy/media-selection/an-introduction-to-digital-media-infographic/ https://www.smartinsights.com/traffic-building-strategy/media-selection/an-introduction-to-digital-media-infographic/#comments Tue, 07 Apr 2020 13:20:00 +0000 http://www.smartinsights.com/?p=22860 This tube map is a great way to summarise online marketing options to non-digital specialists or to check your digital media knowledge for skills gaps You will know from our digital media infographics and success maps that we're big fans of …..

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]]> https://www.smartinsights.com/traffic-building-strategy/media-selection/an-introduction-to-digital-media-infographic/feed/ 8 How to get ABM accounts to your website https://www.smartinsights.com/traffic-building-strategy/media-selection/abm-how-to-get-specific-accounts-to-come-to-your-website/ https://www.smartinsights.com/traffic-building-strategy/media-selection/abm-how-to-get-specific-accounts-to-come-to-your-website/#respond Mon, 23 Sep 2019 08:16:00 +0000 https://www.smartinsights.com/?p=108595 Practical guidance on engaging individual companies Account-based marketing (ABM) campaigns can come in all shapes and sizes. Depending on the companies that make up the target list, the tactics can be an almost limitless blend of online and offline activity. …..

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]]> https://www.smartinsights.com/traffic-building-strategy/media-selection/abm-how-to-get-specific-accounts-to-come-to-your-website/feed/ 0 ABM: To Tech or Not to Tech https://www.smartinsights.com/traffic-building-strategy/media-selection/abm-to-tech-or-not-to-tech/ https://www.smartinsights.com/traffic-building-strategy/media-selection/abm-to-tech-or-not-to-tech/#respond Thu, 29 Mar 2018 10:00:00 +0000 https://www.smartinsights.com/?p=108598 Deciding on analogue vs digital is a crucial step in the ABM process Although it’s a key phrase on the lips of many a Martech professional in Silicon Valley these days, account-based marketing (ABM) hasn’t always been about technology. In …..

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]]> https://www.smartinsights.com/traffic-building-strategy/media-selection/abm-to-tech-or-not-to-tech/feed/ 0 Which are the most effective digital media? #DigitalInsights https://www.smartinsights.com/traffic-building-strategy/media-selection/effective-digital-media/ https://www.smartinsights.com/traffic-building-strategy/media-selection/effective-digital-media/#comments Wed, 22 Jul 2015 10:00:00 +0000 http://www.smartinsights.com/?p=44750 Compare cost-effectiveness with volume or leads and sales generated In this post, I'm taking another look at some data points from our 2015 research, in association with the TFM&A where we asked marketers which were the most effective online media. …..

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]]> https://www.smartinsights.com/traffic-building-strategy/media-selection/effective-digital-media/feed/ 3 The best digital media in 2015? https://www.smartinsights.com/traffic-building-strategy/media-selection/best-digital-media/ https://www.smartinsights.com/traffic-building-strategy/media-selection/best-digital-media/#respond Mon, 02 Feb 2015 08:50:00 +0000 http://www.smartinsights.com/?p=43965 How are businesses investing in digital media Which digital media give the best 'bang for your buck' is a question that we constantly ask as marketers. Which online marketing techniques give us the best cost-per-acquisition and drive the best volume …..

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]]> https://www.smartinsights.com/traffic-building-strategy/media-selection/best-digital-media/feed/ 0 Online marketers need to consider print https://www.smartinsights.com/traffic-building-strategy/media-selection/online-marketers-need-consider-print/ https://www.smartinsights.com/traffic-building-strategy/media-selection/online-marketers-need-consider-print/#respond Fri, 12 Sep 2014 11:36:57 +0000 http://www.smartinsights.com/?p=38282 People still love print – sometimes more than digital – so enabling good printing is essential for online marketing success Internet marketers live in a digital world, but they should not forget printed documents. In this article you will discover: …..

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]]> https://www.smartinsights.com/traffic-building-strategy/media-selection/online-marketers-need-consider-print/feed/ 0 Research reveals main social traffic sources for UK corporate sites https://www.smartinsights.com/traffic-building-strategy/media-selection/social-traffic-sources-for-uk-corporate-sites/ https://www.smartinsights.com/traffic-building-strategy/media-selection/social-traffic-sources-for-uk-corporate-sites/#comments Wed, 20 Nov 2013 10:00:00 +0000 http://www.smartinsights.com/?p=31975 But search and direct visits dominate... The role of social media in driving visits to transactional sites like retail and travel if often documented. Research on corporate sites is more limited, so in this post we summarise research from a …..

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