Advertising trends - Smart Insights https://www.smartinsights.com/tag/advertising-trends/ Digital Marketing > The Marketing Strategy Blog Tue, 10 Jan 2023 17:14:10 +0000 en-US hourly 1 2023 Digital marketing trends across the six pillars of marketing https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-innovation/ Tue, 03 Jan 2023 14:15:53 +0000 https://www.smartinsights.com/?p=156412 Practical ideas for you to use including how to use ChatGPT Each year, for the last 10 years, or so, I have identified the latest trends in digital marketing and forecast what the major trends will be in the year …..

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]]> Adverts’ positive societal impact and Facebook’s slow growth – News roundup https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/adverts-positive-societal-impact-and-facebooks-slow-growth-news-roundup/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/adverts-positive-societal-impact-and-facebooks-slow-growth-news-roundup/#respond Fri, 31 Jan 2020 14:15:00 +0000 https://www.smartinsights.com/?p=148516 Adverts have 'positive impact' on society, LinkedIn hits new records, Google announces new chatbot development and Facebook sees income slow Although last year saw confidence in advertising take a tumble, it seems as though the UK public believes that adverts …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/adverts-positive-societal-impact-and-facebooks-slow-growth-news-roundup/feed/ 0 Campaign of the Week: Google takes aim at Apple https://www.smartinsights.com/managing-digital-marketing/campaign-of-the-week-google-takes-aim-at-apple/ https://www.smartinsights.com/managing-digital-marketing/campaign-of-the-week-google-takes-aim-at-apple/#respond Fri, 07 Jun 2019 14:00:43 +0000 https://www.smartinsights.com/?p=139359 In its recent comparative advertising campaign, Google promotes its Pixel 3a model as a cheaper and higher quality choice over Apple’s XS, putting it side-by-side with the Apple product in a face-off of the tech giants. Why beat about the …..

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]]> https://www.smartinsights.com/managing-digital-marketing/campaign-of-the-week-google-takes-aim-at-apple/feed/ 0 5 Digital advertising trends that will skyrocket in 2018 https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/digital-advertising-trends-skyrocket-2018/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/digital-advertising-trends-skyrocket-2018/#respond Wed, 20 Jun 2018 10:00:42 +0000 https://www.smartinsights.com/?p=117820 Digital advertising trends have shifted from desktop to mobile in recent years. This mobile-first approach is quickly taking over as the preferred method for digital advertising and is on the cusp of being the most focused on medium for ad …..

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