Digital Marketing Benchmarking - Smart Insights https://www.smartinsights.com/tag/digital-marketing-benchmarking/ Digital Marketing > The Marketing Strategy Blog Mon, 24 Jul 2023 07:03:07 +0000 en-US hourly 1 Benchmarking your digital marketing capability https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/benchmarking-digital-marketing-capability/ https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/benchmarking-digital-marketing-capability/#comments Mon, 24 Jul 2023 07:10:52 +0000 http://www.smartinsights.com/?p=30844 Using capability maturity models to audit your digital maturity and set targets to improve digital marketing effectiveness We've been adding to our visual tools to help all members assess how well their businesses are adapting to using digital media and …..

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]]> https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/benchmarking-digital-marketing-capability/feed/ 1 What is your digital marketing maturity? https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/digital-maturity/ Fri, 30 Jun 2023 13:05:43 +0000 https://www.smartinsights.com/?p=161830 Use our digital marketing maturity models to assess new opportunities for upskilling and digital transformation Ever since I’ve been involved in working with businesses to improve their digital marketing, I’ve seen huge variations in digital capabilities. That's why at Smart …..

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]]> The RACE digital marketing audit checklist https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/the-race-digital-marketing-audit-checklist/ Tue, 23 May 2023 09:54:38 +0000 https://www.smartinsights.com/?p=166083 Examples of essential questions to ask when structuring a digital marketing audit Auditing your digital marketing activities is an essential technique to start a digital marketing strategy. But they’re also useful for finding opportunities to improve your digital marketing by …..

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]]> 2023 average ad click through rates (CTRs) for paid search, display and social media https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/ https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/#comments Tue, 14 Feb 2023 09:30:59 +0000 http://www.smartinsights.com/?p=3794 Our latest summary of ad clickthrough rates statistics in the US, Europe, and Worldwide is designed to help you benchmark your paid digital and social media ads, set marketing budgets, and define your goals If you're forecasting your digital media …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/feed/ 135 Competitor benchmarking with the RACE Framework https://www.smartinsights.com/marketplace-analysis/competitor-analysis/online-competitor-benchmarking-tools/ https://www.smartinsights.com/marketplace-analysis/competitor-analysis/online-competitor-benchmarking-tools/#comments Mon, 19 Jul 2021 15:00:37 +0000 http://www.smartinsights.com/?p=15274 Use the RACE Framework to review and improve all aspects of your competitor benchmarking When I train or give talks to marketers on digital marketing, I see that competitor benchmarking tools are popular. Often people will reach for their pens …..

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]]> https://www.smartinsights.com/marketplace-analysis/competitor-analysis/online-competitor-benchmarking-tools/feed/ 12 Tech marketing strategy and planning for IT and high tech leaders https://www.smartinsights.com/social-media-marketing/social-media-mobile-technology-impact-travel/ https://www.smartinsights.com/social-media-marketing/social-media-mobile-technology-impact-travel/#respond Fri, 16 Apr 2021 14:30:00 +0000 http://www.smartinsights.com/?p=86495 Today, tech marketers and managers advocate for IT and high tech both internally in their businesses and externally to their target markets. We've got the marketing tools and training you need. Looking to strengthen your technology company's marketing strategy? As …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-mobile-technology-impact-travel/feed/ 0 What does digital transformation mean for your manufacturing marketing strategy? https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/ https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/#respond Fri, 12 Mar 2021 15:30:42 +0000 https://www.smartinsights.com/?p=121888 Manufacturers are rapidly adapting their marketing strategies in the age of digital disruption. How do your digital marketing capabilities compare? In this article, I will be reviewing the state of digital transformation in the manufacturing sector. I will give practical …..

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]]> https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/feed/ 0 Bank marketing: CX learnings for financial services from challenger banks https://www.smartinsights.com/marketplace-analysis/competitor-analysis/improving-banking-customer-experience-learning-from-the-challenger-banks-chartoftheweek/ Wed, 20 Jan 2021 16:00:55 +0000 https://www.smartinsights.com/?p=153858 Implement research-driven, customer-centric marketing to truly optimize your finance or bank marketing strategy and compete in a competitive digital landscape A recent study of challenger bank marketing tactics caught my attention since it highlights the digital disruption in the financial …..

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]]> Useful tips and tools for benchmarking success in the digital landscape https://www.smartinsights.com/digital-marketing-strategy/useful-tips-and-tools-for-benchmarking-success-in-the-digital-landscape/ https://www.smartinsights.com/digital-marketing-strategy/useful-tips-and-tools-for-benchmarking-success-in-the-digital-landscape/#respond Mon, 02 Dec 2019 11:00:00 +0000 https://www.smartinsights.com/?p=138168 Benchmarking your performance allows you to understand how well you’re actually performing, compared to real life competitors Measuring digital success is no easy feat; even if you’ve reached your digital marketing goals and KPIs, that doesn’t necessarily mean it’s good …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/useful-tips-and-tools-for-benchmarking-success-in-the-digital-landscape/feed/ 0 The easy way to benchmark your digital marketing performance https://www.smartinsights.com/marketplace-analysis/competitor-analysis/benchmark-your-digital-marketing-performance/ https://www.smartinsights.com/marketplace-analysis/competitor-analysis/benchmark-your-digital-marketing-performance/#respond Thu, 21 Nov 2019 14:50:00 +0000 https://www.smartinsights.com/?p=146325 Benchmarking allows you to see how well you are faring against your competitors, allowing you to pinpoint what you do well and where improvements need to be made. Measuring your success is more than looking at how much traffic is …..

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