Business blogging - Smart Insights https://www.smartinsights.com/archive/digital-marketing-platforms/business-blogging/ Digital Marketing > The Marketing Strategy Blog Thu, 09 Jan 2020 15:29:25 +0000 en-US hourly 1 Which is best for blog SEO: separate domain, subdomain or subfolder? https://www.smartinsights.com/search-engine-optimisation-seo/internal-linking-strategy/which-is-best-for-blog-seo-subdomain-or-subfolder/ https://www.smartinsights.com/search-engine-optimisation-seo/internal-linking-strategy/which-is-best-for-blog-seo-subdomain-or-subfolder/#comments Thu, 09 Jan 2020 15:10:12 +0000 http://www.davechaffey.com/blog/?p=230 This Subdomain vs subfolder issue is one of many decisions on business blogging to get right for companies deciding on setting up a blog...

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/internal-linking-strategy/which-is-best-for-blog-seo-subdomain-or-subfolder/feed/ 144 The best tools and sources for staying up-to-date with digital marketing in 2017? https://www.smartinsights.com/digital-marketing-platforms/business-blogging/best-sources-for-staying-up-to-date/ https://www.smartinsights.com/digital-marketing-platforms/business-blogging/best-sources-for-staying-up-to-date/#comments Mon, 23 Jan 2017 15:00:00 +0000 http://www.smartinsights.com/?p=28716 3 key steps for fueling your performance with the latest news and information Google Reader is long-gone as a way of keeping track of the latest developments in digital marketing. The important industry information on platform changes that we still …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/business-blogging/best-sources-for-staying-up-to-date/feed/ 6 Six ways a business blog can drive demand generation https://www.smartinsights.com/content-management/content-marketing-strategy/six-ways-a-business-blog-can-drive-demand-generation/ https://www.smartinsights.com/content-management/content-marketing-strategy/six-ways-a-business-blog-can-drive-demand-generation/#respond Sat, 15 Oct 2016 10:30:27 +0000 http://www.smartinsights.com/?p=9460 How to use a B2B blog to generate leads Our last post on business blogging looked at seeding and distribution and how to get people to your blog. However, the end goal of a business blog (or any customer facing content …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/six-ways-a-business-blog-can-drive-demand-generation/feed/ 0 7 Ways Marketers Can Use WordPress More Effectively https://www.smartinsights.com/digital-marketing-platforms/business-blogging/7-ways-marketers-can-use-wordpress-effectively/ https://www.smartinsights.com/digital-marketing-platforms/business-blogging/7-ways-marketers-can-use-wordpress-effectively/#comments Mon, 11 Jan 2016 10:00:00 +0000 http://www.smartinsights.com/?p=61187 WordPress offers a host of opportunities for marketers. Here are seven essential techniques for managing your WordPress site. The primary goal of every online marketer should be to achieve maximum visibility for the site they’re promoting, while also facilitating an …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/business-blogging/7-ways-marketers-can-use-wordpress-effectively/feed/ 1 Creating Online Content That Converts [Infographic] https://www.smartinsights.com/digital-marketing-platforms/business-blogging/creating-online-content-that-converts-infographic/ https://www.smartinsights.com/digital-marketing-platforms/business-blogging/creating-online-content-that-converts-infographic/#comments Wed, 21 Oct 2015 14:00:00 +0000 http://www.smartinsights.com/?p=53945 A checklist for digital marketers, bloggers and writers to create content that brings traffic and turns visitors into subscribers or customers 80% of B2B marketers and 70% of B2C marketers used content marketing for their businesses last year. The number …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/business-blogging/creating-online-content-that-converts-infographic/feed/ 1 11 free tools to generate ideas for your blog https://www.smartinsights.com/digital-marketing-platforms/business-blogging/11-free-tools-to-generate-ideas-for-your-blog/ https://www.smartinsights.com/digital-marketing-platforms/business-blogging/11-free-tools-to-generate-ideas-for-your-blog/#respond Wed, 17 Jun 2015 10:30:00 +0000 http://www.smartinsights.com/?p=53922 Struggling to generate ideas for your blog? Here are the tools you need As an inbound marketer, you know how important your blog is for attracting people to your website, driving up your SEO rankings, and building trust with your target audience. …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/business-blogging/11-free-tools-to-generate-ideas-for-your-blog/feed/ 0 How to use outreach in social media to grow your personal blog https://www.smartinsights.com/digital-marketing-strategy/blog-social-media/ https://www.smartinsights.com/digital-marketing-strategy/blog-social-media/#comments Mon, 04 May 2015 18:45:00 +0000 http://www.smartinsights.com/?p=47067 Examples of using social media to promote your personal blog Blogging without social media is now the digital equivalent of stranding yourself on a desert island. To promote yourself effectively and get the results you want, you need to find …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/blog-social-media/feed/ 5 9 Powerful promotional tactics for your blog [Infographic] https://www.smartinsights.com/digital-marketing-platforms/business-blogging/9-powerful-promotional-tactics-blog-infographic/ https://www.smartinsights.com/digital-marketing-platforms/business-blogging/9-powerful-promotional-tactics-blog-infographic/#respond Wed, 29 Apr 2015 10:30:00 +0000 http://www.smartinsights.com/?p=47645 It's about content, style and value more than SEO We like this infographic which has been created with newcomers to blogging in mind. It practices what it preaches by using an interesting visual style with useful recommendations rather than less useful 'facts …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/business-blogging/9-powerful-promotional-tactics-blog-infographic/feed/ 0 Five reasons your small business blog is failing https://www.smartinsights.com/digital-marketing-platforms/business-blogging/small_business_blogging-failures/ https://www.smartinsights.com/digital-marketing-platforms/business-blogging/small_business_blogging-failures/#comments Mon, 03 Nov 2014 08:30:00 +0000 http://www.smartinsights.com/?p=41291 ... and how to deliver on the potential of your blog The potential benefits for a small business that blogs are vast. Along with building brand identify and improving reputations, it can also help build a loyal base of customers, increase …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/business-blogging/small_business_blogging-failures/feed/ 1 The Pros and Cons of CEO Blogs https://www.smartinsights.com/digital-marketing-platforms/business-blogging/pros-cons-ceoblogs/ https://www.smartinsights.com/digital-marketing-platforms/business-blogging/pros-cons-ceoblogs/#comments Mon, 25 Aug 2014 16:05:00 +0000 http://www.smartinsights.com/?p=39591 Should your CEO be blogging? Should your CEO have a blog separate from your company’s blog? Although it does depend on sector, it’s an increasingly important question, since many CEOs are emerging (or are already well established) as the 'public face' of …..

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