Google marketing - Smart Insights https://www.smartinsights.com/archive/digital-marketing-platforms/google-marketing/ Digital Marketing > The Marketing Strategy Blog Thu, 21 May 2020 12:03:15 +0000 en-US hourly 1 How can Google Analytics help your business thrive? [Infographic] https://www.smartinsights.com/digital-marketing-platforms/google-marketing/google-analytics-helps-businesses-thrive-infographic/ https://www.smartinsights.com/digital-marketing-platforms/google-marketing/google-analytics-helps-businesses-thrive-infographic/#respond Wed, 25 Sep 2019 10:00:00 +0000 https://www.smartinsights.com/?p=144549 Google Analytics requires a lot of know-how to make sure that the data collection process goes as successfully and as accurately as possible Google Analytics is still one of the top tools for data collection and brands that don’t use …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/google-marketing/google-analytics-helps-businesses-thrive-infographic/feed/ 0 Google’s first-price auction model and Facebook Live changes – News roundup https://www.smartinsights.com/digital-marketing-strategy/news-roundup-17-may-2019/ https://www.smartinsights.com/digital-marketing-strategy/news-roundup-17-may-2019/#respond Fri, 17 May 2019 10:00:00 +0000 https://www.smartinsights.com/?p=137632 Google's new auction model for ads, Facebook tightening up Live rules, YouTube introduces new ad format, LinkedIn adding and updating job search tools and Twitter's anti-vax warning There are a number of platform changes that you need to know about …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/news-roundup-17-may-2019/feed/ 0 Facebook and Google account for large portions of digital ad budgets https://www.smartinsights.com/digital-marketing-strategy/facebook-google-account-large-portions-digital-ad-budgets/ https://www.smartinsights.com/digital-marketing-strategy/facebook-google-account-large-portions-digital-ad-budgets/#respond Thu, 25 Jan 2018 16:00:39 +0000 https://www.smartinsights.com/?p=107899 Chart of the day: According to research by Salesforce, over half of ad spend is allocated to Facebook (including Instagram) or search marketing (Including Google search) In the previous year, 30% of ad budget was allocated to Facebook and Instagram …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/facebook-google-account-large-portions-digital-ad-budgets/feed/ 0 The People Behind Google’s New ‘Alphabet’ brand [@SmartInsights alert] https://www.smartinsights.com/digital-marketing-platforms/google-marketing/the-people-behind-googles-new-alphabet-smartinsights-alert/ https://www.smartinsights.com/digital-marketing-platforms/google-marketing/the-people-behind-googles-new-alphabet-smartinsights-alert/#respond Tue, 11 Aug 2015 11:52:59 +0000 http://www.smartinsights.com/?p=57084 You will know about Brin and Page, but perhaps not Sundar Pichai and Matt Serlin... Importance to Digital Marketers: [rating=5] Recommended link: Official Google Blog announcement of Alphabet Is 'Alphabet' 'for real'?! Well, you might have thought that Google had grown …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/google-marketing/the-people-behind-googles-new-alphabet-smartinsights-alert/feed/ 0 Micro-moments: What are they and how do marketers need to respond? https://www.smartinsights.com/digital-marketing-platforms/google-marketing/google-micro-moments/ https://www.smartinsights.com/digital-marketing-platforms/google-marketing/google-micro-moments/#comments Thu, 30 Jul 2015 10:00:00 +0000 http://www.smartinsights.com/?p=56702 Understanding Google’s latest research on micro-moments and the implications for your marketing It’s no secret that mobile has dramatically impacted how we do business and how consumers interact with brands online - the latest mobile adoption data indicates that mobile …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/google-marketing/google-micro-moments/feed/ 1 Migrate your product listing ads to Google Shopping by August https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/migrate-product-listing-ads-google-shopping-august/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/migrate-product-listing-ads-google-shopping-august/#comments Fri, 23 May 2014 13:30:11 +0000 http://www.smartinsights.com/?p=36035 On 3rd April 2014 Google announced that the clock is ticking until they automatically upgrade all Product Listing Ad campaigns into Google Shopping Campaigns. The timeframe they have outlined is August 2014. Therefore we recommend that you make this switch manually …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/migrate-product-listing-ads-google-shopping-august/feed/ 2 Panda 4.0: a new Google update is now rolling out [Smart Insights alert] https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/new-google-update-panda-4-0-now-rolling-smart-insights-alert/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/new-google-update-panda-4-0-now-rolling-smart-insights-alert/#comments Wed, 21 May 2014 08:49:53 +0000 http://www.smartinsights.com/?p=37274 Tools and techniques to review the impact of the latest Panda algorithm update on organic search traffic Value/Importance: [rating=5] Recommended link: Search Engine Land Analysis by Barry Schwartz It’s a statement to strike fear into the heart of anyone who relies …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/new-google-update-panda-4-0-now-rolling-smart-insights-alert/feed/ 4 A short history of Google’s evolution of bespoke queries from Answers to Helpouts https://www.smartinsights.com/digital-marketing-platforms/google-marketing/short-history-googles-evolution-answers-helpouts/ https://www.smartinsights.com/digital-marketing-platforms/google-marketing/short-history-googles-evolution-answers-helpouts/#respond Mon, 18 Nov 2013 11:30:00 +0000 http://www.smartinsights.com/?p=32077 Google Helpouts are the latest in a long line of services from Answers through Knol From when Google Search launched in 1997, Google has always been trying to find the best answers to its users' queries. Google Helpouts are the …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/google-marketing/short-history-googles-evolution-answers-helpouts/feed/ 0 Google updates 2011 https://www.smartinsights.com/digital-marketing-platforms/google-marketing/google-marketing-updates-2011-2/ https://www.smartinsights.com/digital-marketing-platforms/google-marketing/google-marketing-updates-2011-2/#comments Tue, 21 Jun 2011 13:30:36 +0000 http://www.smartinsights.com/?p=3876 A reference of major Google updates we think marketers involved in SEO, Pay Per Click or Social media need to know about Each day Google makes many changes and updates to its different tools and it does a great job …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/google-marketing/google-marketing-updates-2011-2/feed/ 4 Google Tools you may not know about https://www.smartinsights.com/marketplace-analysis/google-tools-you-may-not-know-about/ https://www.smartinsights.com/marketplace-analysis/google-tools-you-may-not-know-about/#comments Tue, 17 May 2011 09:15:59 +0000 http://www.smartinsights.com/?p=5280 Google has updated two of it's main sources. I thought I'd alert readers to them since I often find that people reach for their pens to make a note of these on training courses. Google Agency Toolkit Many readers will …..

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