Comments on: B2B Video marketing

By: Robert Sprague

Robert Sprague — Thu, 05 Feb 2015 02:39:00 +0000

This interview with digital media strategist Tessa Wegert discusses the importance of focusing on brand storytelling, authenticity, and branded content versus other common misconceptions of video marketing such as lengthy videos and flashy content. It’s a good read for those who are venturing into the digital content marketing world: http://www.pcicom.com/blog/video-works-digital-world-comparing-notes-digital-expert/

By: The Video Animation Company

The Video Animation Company — Thu, 25 Dec 2014 21:08:00 +0000

Most Interesting article , thanks for the share ! ..some links are not working for some reason ?

By: NyPy

NyPy — Tue, 01 Apr 2014 09:22:00 +0000

Good examples, not all of the links work though 🙁

By: Albie Attias

Albie Attias — Thu, 25 Aug 2011 11:59:10 +0000

In reply to Dave Chaffey.

My thoughts are that in some cases the best solution might be to post teaser/intro content on YouTube but reserve the all important ending for the website. Hook them in and embed a link to the rest in the final frame perhaps? Needs executing carefully of course but then you get the best of both worlds. There’s also the issue of InVideo Ads to consider though – you wouldnt want to lose visitors to a competitor…

By: Rene Power

Rene Power — Thu, 25 Aug 2011 10:08:26 +0000

Thanks Albie and Dave.
I’d also add the moderating of comments too as a potential downside of YouTube, if that is a concern for you.

By: Dave Chaffey

Dave Chaffey — Thu, 25 Aug 2011 09:15:24 +0000

In reply to Albie Attias.

Hi Albie – good question – this often arises from an SEO POV – host or post?!

The answer depends on the type of post. If it’s a corporate video like the Rolls Royce one with an aim of positioning, you may well not want to share it via YouTube, etc, but if it’s to raise visibility and awareness then posting on other sites is key.

Posting on YouTube or similar has the benefit that:

1. More likely to get visibility in the search results
2. Can build a community or at least subscribers around a YouTube Channel
3. More easy for other to share if relevant

It has the disadvantages that:

1. If video is successful it may not drive traffic to site, but to YouTube
2. Not so integrated with site so won’t help conversion
3. Won’t attract backlinks to your site.

Given this a hybrid strategy may be best, with some shared on YouTube, but some exclusives.

What do you think? Is that about right?

By: Albie Attias

Albie Attias — Thu, 25 Aug 2011 09:04:50 +0000

Good post. Would be interested in hearing your thoughts on the merits of embedding third party video sites such as YouTube versus hosting the videos in-house.