Ecommerce analytics - Smart Insights https://www.smartinsights.com/archive/ecommerce/ecommerce-analytics/ Digital Marketing > The Marketing Strategy Blog Mon, 12 Jun 2023 11:16:21 +0000 en-US hourly 1 Forecast e-commerce growth in percentage of online retail / e-commerce sales 2017 to 2024 https://www.smartinsights.com/digital-marketing-strategy/online-retail-sales-growth/ https://www.smartinsights.com/digital-marketing-strategy/online-retail-sales-growth/#comments Fri, 09 Jun 2023 15:30:14 +0000 http://www.smartinsights.com/?p=24588 E-commerce 2023: The latest data and forecasts for all things online retail growth It's interesting to look back at e-commerce growth over the last few years and think forward to the future of this industry. As demonstrated by these charts …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-retail-sales-growth/feed/ 30 Which are the most important retail e-commerce traffic sources? https://www.smartinsights.com/ecommerce/ecommerce-analytics/important-e-commerce-traffic-sources/ https://www.smartinsights.com/ecommerce/ecommerce-analytics/important-e-commerce-traffic-sources/#comments Tue, 21 Feb 2023 16:00:00 +0000 http://www.smartinsights.com/?p=66602 Real-world data shows the most crucial sources of traffic for e-commerce websites E-commerce/online retail is a booming sector. But because the latest marketing techniques change so rapidly, it can be tricky to keep up with the latest trends whilst also …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-analytics/important-e-commerce-traffic-sources/feed/ 3 E-commerce conversion rate benchmarks – 2023 update https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/ https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/#comments Sun, 12 Feb 2023 15:20:46 +0000 http://www.smartinsights.com/?p=4857 E-commerce conversion rate and lead generation landing page stats for desktop and mobile devices for benchmarking averages across different industries As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites. Naturally, …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/feed/ 120 Correctly set up Google Analytics for WooCommerce https://www.smartinsights.com/ecommerce/google-analytics-woocommerce/ https://www.smartinsights.com/ecommerce/google-analytics-woocommerce/#respond Fri, 14 Feb 2020 09:00:00 +0000 https://www.smartinsights.com/?p=133064 When you’re running your online store with WooCommerce, getting GA to track the right data can be a bit of a hassle As a cybernaut (great word, huh?), you probably feel like you don’t need yet another motivational quote in …..

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]]> https://www.smartinsights.com/ecommerce/google-analytics-woocommerce/feed/ 0 Tips and tricks to help you get the most out of your e-commerce analytics https://www.smartinsights.com/ecommerce/tips-and-tricks-to-help-you-get-the-most-out-of-your-e-commerce-analytics/ https://www.smartinsights.com/ecommerce/tips-and-tricks-to-help-you-get-the-most-out-of-your-e-commerce-analytics/#respond Thu, 30 Jan 2020 11:00:00 +0000 https://www.smartinsights.com/?p=133067 When it comes to e-commerce businesses, there are certain types of analytics that you need to keep a close eye on Whatever type of business you have, as long as you have an online presence, you need to carefully track …..

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]]> https://www.smartinsights.com/ecommerce/tips-and-tricks-to-help-you-get-the-most-out-of-your-e-commerce-analytics/feed/ 0 How 2019’s Black Friday / Cyber Monday results can help you prep for Holiday 2020 [Infographic] https://www.smartinsights.com/ecommerce/ecommerce-analytics/how-2019s-black-friday-cyber-monday-results-can-help-you-prep-for-holiday-2020-infographic/ https://www.smartinsights.com/ecommerce/ecommerce-analytics/how-2019s-black-friday-cyber-monday-results-can-help-you-prep-for-holiday-2020-infographic/#respond Tue, 10 Dec 2019 15:00:00 +0000 https://www.smartinsights.com/?p=146799 No holiday shopping season is the same, but this year’s trends can help you prepare next year’s tactics Despite being a US tradition, “Black Friday” kicks off the official holiday shopping season for buyers around the globe. But marketers know …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-analytics/how-2019s-black-friday-cyber-monday-results-can-help-you-prep-for-holiday-2020-infographic/feed/ 0 3 metrics for measuring your e-commerce website’s persuasiveness https://www.smartinsights.com/ecommerce/ecommerce-analytics/3-metrics-for-measuring-your-e-commerce-websites-persuasiveness/ https://www.smartinsights.com/ecommerce/ecommerce-analytics/3-metrics-for-measuring-your-e-commerce-websites-persuasiveness/#respond Tue, 29 Oct 2019 11:00:00 +0000 https://www.smartinsights.com/?p=145935 To sell products online, your e-commerce website content needs to be persuasive. Here are three metrics to measure whether it is. We all want to be persuasive, don’t we? To influence others, to get stuff done. Most of us readily …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-analytics/3-metrics-for-measuring-your-e-commerce-websites-persuasiveness/feed/ 0 4 essential metrics for measuring e-commerce post-purchase conversions https://www.smartinsights.com/ecommerce/ecommerce-analytics/essential-metrics-measuring-ecommerce-post-purchase-conversions/ https://www.smartinsights.com/ecommerce/ecommerce-analytics/essential-metrics-measuring-ecommerce-post-purchase-conversions/#respond Wed, 02 Oct 2019 08:00:00 +0000 https://www.smartinsights.com/?p=144560 If you’re not measuring what happens after your visitors buy, you’re missing the additional revenues that these metrics drive Many e-commerce stores seem to have a ‘one and done’ approach. They focus all their time and marketing dollars on getting …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-analytics/essential-metrics-measuring-ecommerce-post-purchase-conversions/feed/ 0 The ROI of predictive analytics platforms for e-commerce https://www.smartinsights.com/ecommerce/the-roi-of-predictive-analytics-platforms-for-e-commerce/ https://www.smartinsights.com/ecommerce/the-roi-of-predictive-analytics-platforms-for-e-commerce/#respond Wed, 19 Jun 2019 08:00:00 +0000 https://www.smartinsights.com/?p=139617 Predictive Analytics are your ticket to higher revenues In case you haven’t spent much time with web analytics, I’ll start by giving you this definition of predictive analytics (PA), courtesy of Wikipedia: ‘Predictive analytics is an area of statistics that …..

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]]> https://www.smartinsights.com/ecommerce/the-roi-of-predictive-analytics-platforms-for-e-commerce/feed/ 0 How the European e-commerce market has changed over the past year https://www.smartinsights.com/ecommerce/ecommerce-analytics/how-the-european-e-commerce-market-has-changed-over-the-past-year/ https://www.smartinsights.com/ecommerce/ecommerce-analytics/how-the-european-e-commerce-market-has-changed-over-the-past-year/#respond Wed, 09 Jan 2019 11:00:22 +0000 https://www.smartinsights.com/?p=131007 Discover what marketing channels were effective for online stores in Europe and how consumer behavior has changed in 2018 "There is nothing so stable as change," Bob Dylan once said and perfectly described all areas of life, including business. To …..

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