Advertising - Smart Insights https://www.smartinsights.com/tag/advertising/ Digital Marketing > The Marketing Strategy Blog Fri, 18 Feb 2022 14:45:56 +0000 en-US hourly 1 Different types of advertising and their usefulness https://www.smartinsights.com/internet-advertising/internet-advertising-creative/different-types-ads-usefulness/ https://www.smartinsights.com/internet-advertising/internet-advertising-creative/different-types-ads-usefulness/#respond Wed, 16 Feb 2022 15:00:26 +0000 http://www.smartinsights.com/?p=96928 A quick guide to different types of advertising for different purposes This article explores different types of advertising online. Which ones are effective? Which among them actually help businesses reach their bottom line and business goals? In Digital Marketing: Integrating …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-creative/different-types-ads-usefulness/feed/ 0 Your 2021 guide to advertising on Baidu https://www.smartinsights.com/digital-marketing-strategy/your-guide-advertising-baidu/ https://www.smartinsights.com/digital-marketing-strategy/your-guide-advertising-baidu/#respond Fri, 05 Mar 2021 16:30:42 +0000 https://www.smartinsights.com/?p=128713 Tips and tricks to help you get the most out of paid search on China’s largest search platform With Google claiming less than 2% of the market in China, the search engine landscape is markedly different from that in most …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/your-guide-advertising-baidu/feed/ 0 Apple iOS 14 update: Privacy, advertising and UX https://www.smartinsights.com/digital-marketing-strategy/apple-ios-14-platform-update/ Fri, 18 Sep 2020 10:00:00 +0000 https://www.smartinsights.com/?p=156440 Apple's iOS 14 platform update has certainly not been without controversy. Increased customer privacy has caused problems for mobile ad providers. What do the platform updates mean for your digital marketing strategy? Released on 16 September 2020, Apple's iOS 14 …..

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]]> Campaign of the Week: Google takes aim at Apple https://www.smartinsights.com/managing-digital-marketing/campaign-of-the-week-google-takes-aim-at-apple/ https://www.smartinsights.com/managing-digital-marketing/campaign-of-the-week-google-takes-aim-at-apple/#respond Fri, 07 Jun 2019 14:00:43 +0000 https://www.smartinsights.com/?p=139359 In its recent comparative advertising campaign, Google promotes its Pixel 3a model as a cheaper and higher quality choice over Apple’s XS, putting it side-by-side with the Apple product in a face-off of the tech giants. Why beat about the …..

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]]> https://www.smartinsights.com/managing-digital-marketing/campaign-of-the-week-google-takes-aim-at-apple/feed/ 0 Stricter UK social media rules and Twitter abusive content – News roundup https://www.smartinsights.com/digital-marketing-strategy/news-roundup-12-april-2019-2/ https://www.smartinsights.com/digital-marketing-strategy/news-roundup-12-april-2019-2/#respond Thu, 18 Apr 2019 14:00:00 +0000 https://www.smartinsights.com/?p=136415 UK government setting stricter social media rules for children, Twitter addressing abusive content, UK marketing budgets increased at the start of year, Ryanair offers ad space on boarding passes and Amazon fake reviews giving search boost There has been some …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/news-roundup-12-april-2019-2/feed/ 0 UK Goverment labels Facebook “digital gangsters” and Google rolls our click share for Search – News roundup https://www.smartinsights.com/social-media-marketing/news-roundup-22nd-february-2019/ https://www.smartinsights.com/social-media-marketing/news-roundup-22nd-february-2019/#respond Fri, 22 Feb 2019 11:00:00 +0000 https://www.smartinsights.com/?p=133684 Facebook called "digital gangsters" by UK government, Google rolling out click share for Search campaigns, big brands pull out of YouTube advertising, Marketing skills gap increasing and Ikea announces new sustainable store opening with water-cleaning bath boats A new parliamentary …..

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]]> https://www.smartinsights.com/social-media-marketing/news-roundup-22nd-february-2019/feed/ 0 Google questioned by Congress and a ban on gender tropes in advertising – News roundup https://www.smartinsights.com/digital-marketing-strategy/news-round-up-december-14th-2018/ https://www.smartinsights.com/digital-marketing-strategy/news-round-up-december-14th-2018/#respond Fri, 14 Dec 2018 11:25:48 +0000 https://www.smartinsights.com/?p=130389 Google chief questioned by US Congress about political bias and data transparency, UK regulators banning harmful gender tropes in advertising, Marketers concerned about data freedom after Brexit and Facebook's pop-up attempt to re-build trust One of the biggest news stories …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/news-round-up-december-14th-2018/feed/ 0 Online advertising grew over 11% in the first half of 2017 https://www.smartinsights.com/digital-marketing-strategy/online-advertising-grew-11-first-half-2017/ https://www.smartinsights.com/digital-marketing-strategy/online-advertising-grew-11-first-half-2017/#respond Tue, 28 Nov 2017 16:00:33 +0000 https://www.smartinsights.com/?p=103259 Chart of the day: Online advertising grew 11.5% like-for-like in the first half of 2017 in Europe. €2.6 billion spend on advertising was added during the first half of the year, across search, display and classifieds/ directories. Research by IAB and …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-advertising-grew-11-first-half-2017/feed/ 0 How much does digital make up in UK advertising spend https://www.smartinsights.com/internet-advertising/much-digital-make-uk-advertising-spend/ https://www.smartinsights.com/internet-advertising/much-digital-make-uk-advertising-spend/#respond Tue, 02 May 2017 15:00:24 +0000 http://www.smartinsights.com/?p=87479 Chart of the day: Research by Advertising Association and Warc finds that digital dominates UK advertising spend Magazine advertising continued to decrease, whilst digital magazine advertising is expected to grow. Regional newspapers and Direct Mail see the biggest decreases, whilst …..

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]]> https://www.smartinsights.com/internet-advertising/much-digital-make-uk-advertising-spend/feed/ 0 9 Global Internet Trends to inform your 2017 strategy – Key Insights from KPCB’s latest report https://www.smartinsights.com/internet-marketing-statistics/global-internet-trends-2016-insights-kpcbs-latest-report/ https://www.smartinsights.com/internet-marketing-statistics/global-internet-trends-2016-insights-kpcbs-latest-report/#comments Wed, 23 Nov 2016 09:00:00 +0000 http://www.smartinsights.com/?p=74875 Mobile, social video and messaging apps: The big trends to inform your 2017 strategy Each year, analyst Mary Meeker, a partner at KPCB  does a rather fantastic job of curating a vast range of pertinent internet marketing stats , and 2016 is …..

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