Programmatic Advertising - Smart Insights https://www.smartinsights.com/tag/programmatic-advertising/ Digital Marketing > The Marketing Strategy Blog Fri, 17 Feb 2023 13:20:02 +0000 en-US hourly 1 2023 average ad click through rates (CTRs) for paid search, display and social media https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/ https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/#comments Tue, 14 Feb 2023 09:30:59 +0000 http://www.smartinsights.com/?p=3794 Our latest summary of ad clickthrough rates statistics in the US, Europe, and Worldwide is designed to help you benchmark your paid digital and social media ads, set marketing budgets, and define your goals If you're forecasting your digital media …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/feed/ 135 What is programmatic marketing? https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/what-is-programmatic-marketing/ Wed, 22 Dec 2021 10:45:00 +0000 https://www.smartinsights.com/?p=153589 How are programmatic marketing and digital display advertising defined and what are the opportunities for all types of business? In the 15 plus years since the birth of programmatic marketing, it has really delivered on its original promise to be …..

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]]> Programmatic ad growth and top Christmas ad – News roundup https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-29-november-2019/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-29-november-2019/#respond Fri, 29 Nov 2019 11:00:00 +0000 https://www.smartinsights.com/?p=146781 Programmatic advertising to grow in 2020, Google faces new lawsuit, Aldi has top Christmas ad and TV ads are "least risky" option New forecasts have suggested that programmatic advertising could reach record investment this year, with its popularity continuing in …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-29-november-2019/feed/ 0 Facebook’s new influencer tools and expanded Google ad options – News roundup https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-13-september-2019/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-13-september-2019/#respond Fri, 13 Sep 2019 10:00:00 +0000 https://www.smartinsights.com/?p=143329 Facebook launches new influencer tools, US states launch Google probe, programmatic advertising revenue growth and Google's expanded advert options Facebook is aiming to make its platform better for influencers and public figures with the release of new tools that could …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-13-september-2019/feed/ 0 Programmatic Creative Is Not Robotic https://www.smartinsights.com/persuasion-marketing/web-copywriting/programmatic-creative-is-not-robotic/ https://www.smartinsights.com/persuasion-marketing/web-copywriting/programmatic-creative-is-not-robotic/#respond Mon, 24 Jul 2017 08:00:00 +0000 http://www.smartinsights.com/?p=90326 How to Combine Precision and Empathy for an Effective Effort To successfully engage potential customers during the sweet spot of their buying journey, marketing leaders and teams need precision and empathy more than automation tools and available media. Programmatic creative …..

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]]> https://www.smartinsights.com/persuasion-marketing/web-copywriting/programmatic-creative-is-not-robotic/feed/ 0 Is it time to re-think programmatic advertising? https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/time-re-think-programmatic-advertising/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/time-re-think-programmatic-advertising/#respond Tue, 04 Apr 2017 10:00:00 +0000 http://www.smartinsights.com/?p=86416 JP Morgan Chase found it was advertising on 388,000 sites to no effect. Brands using programmatic advertising need to sit up and take notice. Over the past several years we've seen programmatic ad spend saw, Icarus-like, to dizzying heights. At …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/time-re-think-programmatic-advertising/feed/ 0 3 ways to bring mobile mojo to your programmatic campaign https://www.smartinsights.com/mobile-marketing/mobile-advertising/3-ways-bring-mobile-mojo-programmatic-campaign/ https://www.smartinsights.com/mobile-marketing/mobile-advertising/3-ways-bring-mobile-mojo-programmatic-campaign/#respond Wed, 15 Feb 2017 15:00:00 +0000 http://www.smartinsights.com/?p=82957 Consumers are spending most of their time on mobile, but the majority of ad spend still goes to desktop. It’s 2017, but most marketers still pour their efforts into desktop campaigns first and mobile second. But with up to 65 percent of …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-advertising/3-ways-bring-mobile-mojo-programmatic-campaign/feed/ 0 The Secret to Winning in the Online Display World https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/secret-winning-online-display-world/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/secret-winning-online-display-world/#respond Tue, 27 Sep 2016 10:00:00 +0000 http://www.smartinsights.com/?p=77617 How to avoid the common mistakes of programmatic advertising Access to digital display ad inventory is becoming commoditized. It used to be that marketers and brands worked with publishers independently, leading to “handshake deals” that often left smaller players out …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/secret-winning-online-display-world/feed/ 0 A Programmatic Marketing Glossary https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/programmatic-marketing-demystified/ https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/programmatic-marketing-demystified/#respond Thu, 11 Feb 2016 15:00:00 +0000 http://www.smartinsights.com/?p=67492 A quick-fire guide and glossary to the essentials of Programmatic Marketing Programmatic is a very hot topic in the world of marketing right now. As Ad Age points out, the advertising industry is on a journey toward widespread automation, and …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/programmatic-marketing-demystified/feed/ 0 Why Programmatic advertising is essential to reach the modern consumer https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/advertising-to-reach-the-modern-consumer/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/advertising-to-reach-the-modern-consumer/#comments Tue, 09 Feb 2016 11:00:00 +0000 http://www.smartinsights.com/?p=54714 5 steps to harness technology and creativity using programmatic advertising to maximize its potential To reach the modern consumer, companies must embrace ideas such as: Programmatic advertising Advertising for multiple screens Personalization Consumers today have become increasingly adept at ignoring …..

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