Internet ad analytics - Smart Insights https://www.smartinsights.com/archive/internet-advertising/internet-advertising-analytics/ Digital Marketing > The Marketing Strategy Blog Fri, 17 Feb 2023 13:20:02 +0000 en-US hourly 1 2023 average ad click through rates (CTRs) for paid search, display and social media https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/ https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/#comments Tue, 14 Feb 2023 09:30:59 +0000 http://www.smartinsights.com/?p=3794 Our latest summary of ad clickthrough rates statistics in the US, Europe, and Worldwide is designed to help you benchmark your paid digital and social media ads, set marketing budgets, and define your goals If you're forecasting your digital media …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/feed/ 135 UK Online Ad Spend : Latest statistics released https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/uk-online-ad-spend-latest-statistics-released/ https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/uk-online-ad-spend-latest-statistics-released/#comments Thu, 11 May 2017 14:00:51 +0000 http://www.smartinsights.com/?p=4753 Chart of the day: Digital Ad Spend grows at fastest rate in  9 years Recommended link: Latest UK online advertising spend research - IAB In April each year the IAB and PwC publish their regular survey giving full-year figures for online …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/uk-online-ad-spend-latest-statistics-released/feed/ 4 Is that ad you’re paying for invisible to online users? [Infographic] https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/ad-youre-paying-invisible-online-users-infographic/ https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/ad-youre-paying-invisible-online-users-infographic/#respond Fri, 30 Jan 2015 12:25:00 +0000 http://www.smartinsights.com/?p=42954 Did you know that over half of display ads aren't viewable The lesson is to choose the right media companies with better viewability, particularly when paying on a cost per thousand basis. Apparently it's nothing new that 56% of display …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/ad-youre-paying-invisible-online-users-infographic/feed/ 0 The benefits of integrating search and social media advertising #DigitalInsights https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/search-social-media-integration/ https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/search-social-media-integration/#respond Mon, 27 Oct 2014 15:00:00 +0000 http://www.smartinsights.com/?p=41489 New research shows a significant multiplier effect from combining search and social media advertising This research summarises how some advertisers are making their online media buys more effective by integrating social and search campaigns together. Marin Software surveyed over 200 …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/search-social-media-integration/feed/ 0 Google’s new AdID for Online Ad tracking https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/googles-new-adid-online-ad-tracking/ https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/googles-new-adid-online-ad-tracking/#comments Wed, 18 Sep 2013 10:20:14 +0000 http://www.smartinsights.com/?p=29958 AdID to replace ad tracking through third-party cookies? Importance: [rating=5] Potentially… Recommended link: USA Today Article: Google may ditch ‘cookies’ as online ad tracker This is an interesting one to watch for in 2014… USA Today has spoken to "a …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/googles-new-adid-online-ad-tracking/feed/ 7 Paid social media advertising: Is it worthwhile? https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/paid-social-media-advertising-is-it-worthwhile/ https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/paid-social-media-advertising-is-it-worthwhile/#comments Tue, 21 May 2013 09:00:00 +0000 http://www.smartinsights.com/?p=25709 New Nielsen research reviews investment and ROI from social media Nielsen have shared some recent interesting findings from their research on Paid Social Media Advertising 2013.  500 Digital Marketing and Media Professionals were contacted by phone and email, and asked for …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/paid-social-media-advertising-is-it-worthwhile/feed/ 5 Attribution measurement from Ads (Infographic) https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/attribution-measurement-from-ads-infographic/ https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/attribution-measurement-from-ads-infographic/#comments Fri, 10 May 2013 10:00:00 +0000 http://www.smartinsights.com/?p=24398 Clickthroughs vs View-throughs - when do consumers interact and purchase? Steelhouse carried out a research study, looking at various sources, to address the myth on ' view-through attribution'. Asked yourself the questions about the attribution of your digital marketing campaigns and which …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/attribution-measurement-from-ads-infographic/feed/ 3 New Global Ad Spend by Sector results https://www.smartinsights.com/online-brand-strategy/international-marketing/new-global-ad-spend-by-sector-results/ https://www.smartinsights.com/online-brand-strategy/international-marketing/new-global-ad-spend-by-sector-results/#respond Fri, 03 May 2013 08:50:00 +0000 http://www.smartinsights.com/?p=24783 Global Advertising Trends by sector Value/Importance: [rating=3] Recommended link: Nielsen Adspend by Sector Quarterly survey Nielsen have published their quarterly survey results this month, to share their global findings on 'ad spend' by sector. You can download the full report …..

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]]> https://www.smartinsights.com/online-brand-strategy/international-marketing/new-global-ad-spend-by-sector-results/feed/ 0 The future of Online Display Ads (Infographic) https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/the-future-of-online-display-ads-infographic/ https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/the-future-of-online-display-ads-infographic/#comments Mon, 19 Nov 2012 15:13:22 +0000 http://www.smartinsights.com/?p=18796 Find out more about the future of online display ads and tips on how to be successful with your advertising Following on from our post on conversion rates for Google Adwords ads, including rates for the Google Display Network, this …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/the-future-of-online-display-ads-infographic/feed/ 1 Twitter advertising campaign costs https://www.smartinsights.com/social-media-marketing/twitter-marketing/twitter-advertising-campaign-costs/ https://www.smartinsights.com/social-media-marketing/twitter-marketing/twitter-advertising-campaign-costs/#comments Tue, 13 Dec 2011 16:22:19 +0000 http://www.smartinsights.com/?p=8989 Leaked Email from Twitter reveal costs per follower Value/Importance: [rating=3] Recommended link: Original post on the Drum Our commentary on the costs of Twitter advertising These are the costs revealed in the leaked email from Twitter’s ad sales department: Cost …..

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