Mobile marketing analytics - Smart Insights https://www.smartinsights.com/archive/mobile-marketing/mobile-marketing-analytics/ Digital Marketing > The Marketing Strategy Blog Tue, 28 Feb 2023 11:51:43 +0000 en-US hourly 1 Mobile marketing statistics compilation 2023 https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/#comments Mon, 27 Feb 2023 10:00:18 +0000 http://www.smartinsights.com/?p=4979 Consumer mobile usage and adoption. Use our mobile marketing statistics compilation to inform your digital marketing strategy and mobile user experience "Mobile to overtake fixed Internet access by 2014" was the huge headline summarizing this bold 2008 mobile marketing prediction …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/feed/ 211 5+ ways to boost conversion rates with qualitative analytics https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/5-ways-boost-conversion-rates-qualitative-analytics/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/5-ways-boost-conversion-rates-qualitative-analytics/#respond Fri, 30 Apr 2021 11:00:53 +0000 https://www.smartinsights.com/?p=116523 Marketers can use qualitative analytics to investigate the real reasons for falling conversion rates The problem with the analytics methods we use today is that they show you WHAT is happening on your website/ in your app, but not WHY …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/5-ways-boost-conversion-rates-qualitative-analytics/feed/ 0 New research on smartphone and tablet adoption and engagement https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-adoption-research-2015/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-adoption-research-2015/#respond Thu, 30 Apr 2015 09:50:30 +0000 http://www.smartinsights.com/?p=48543 Europe ahead of US in mobile engagement Adobe have released new research comparing mobile engagement in different countries and across different sectors. We thought it could be useful for benchmarking your use of smartphone and tablet on your site and …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-adoption-research-2015/feed/ 0 State of Mobile Marketing 2015 [#DigitalInsights] https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/state-mobile-marketing-2015/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/state-mobile-marketing-2015/#respond Wed, 11 Mar 2015 12:15:00 +0000 http://www.smartinsights.com/?p=46040 How smartphones are being used in the United States for shopping and travel purchases Emarketer's research focused on US shopper behaviour to understand how American companies can target the mobile shopper. Emarketer estimates that there are now over 145 million shoppers using their …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/state-mobile-marketing-2015/feed/ 0 Desktop vs Mobile Browser market share 2014 [#DigitalInsights] https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/desktop-vs-mobile-browser-share/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/desktop-vs-mobile-browser-share/#respond Wed, 01 Oct 2014 14:58:00 +0000 http://www.smartinsights.com/?p=40731 Chrome triumphs on desktop, but Safari on mobile If you're a marketer or designer you'll be aware of the dramatic change in browser use since Google introduced Chrome. This compilation from the US from Adobe Digital Index's report clearly shows the change …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/desktop-vs-mobile-browser-share/feed/ 0 Mobile marketing tracking and analytics https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-tracking-analytics/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-tracking-analytics/#comments Wed, 16 Oct 2013 13:55:00 +0000 http://www.smartinsights.com/?p=31107 KPIs and Tools for optimising mobile marketing results As mobile marketers get to grips with planning activity and budgets for 2014, this post takes a look at using tracking and analytics tools to optimize your mobile investment and performance. Consumers …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-tracking-analytics/feed/ 5 2 company examples showing the impact of mobile use on mobile traffic volume and quality https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/2-company-examples-showing-the-increase-in-mobile-traffic-volume-and-quality/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/2-company-examples-showing-the-increase-in-mobile-traffic-volume-and-quality/#comments Thu, 10 Jan 2013 16:25:39 +0000 http://www.smartinsights.com/?p=20402 A reminder to factor in variation in conversion from mobile when modelling sales from mobile site visitors Reviewing the latest statistics on increased use of mobile is useful for making the case for mobile marketing. Earlier in the week I …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/2-company-examples-showing-the-increase-in-mobile-traffic-volume-and-quality/feed/ 9 Understanding consumer mobile usage https://www.smartinsights.com/mobile-marketing/app-marketing/consumer-mobile-usage/ https://www.smartinsights.com/mobile-marketing/app-marketing/consumer-mobile-usage/#comments Thu, 08 Dec 2011 07:57:42 +0000 http://www.smartinsights.com/?p=8832 Helping inform the app vs browser mobile decision Value/Importance: [rating=4] Recommended link: Yahoo mobile modes research Our commentary on research I found this research interesting since it set out to understand how users interact with devices on their mobile. We …..

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]]> https://www.smartinsights.com/mobile-marketing/app-marketing/consumer-mobile-usage/feed/ 2 Mobile usage statistics 2010-2015 https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-usage-statistics-2010-2015/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-usage-statistics-2010-2015/#comments Tue, 22 Feb 2011 13:14:05 +0000 http://www.smartinsights.com/?p=4189 Mobile growth predictions to support your mobile marketing strategy Research value: [rating=5] Our commentary: I'm sure you noticed the tremendous growth in 2010 of use of smartphones, tablets and the popularity of mobile apps. If you're creating a business case …..

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