Influencer marketing - Smart Insights

Make influencer marketing as cost-effective as possible [Infographic]

Expert commentator — Thu, 23 Jul 2020 13:40:00 +0000

The right influencer can help you get a lot of exposure for your business, so what do you need to consider when working with influencers? You’ve got your small business chugging along nicely, but you want more. You’ve decided that …..

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6 non-traditional marketing tactics to grow your community

Expert commentator — Tue, 26 May 2020 12:20:00 +0000

As more competitors on the landscape compete for keywords and "airspace", it’s now more important than ever to explore new ways to engage and communicate with your target demographic and community Marketing has come a long way since those smoky …..

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5 Instagram marketing tips for the travel industry

Lilach Bullock — Fri, 06 Mar 2020 09:15:00 +0000

Two-thirds of 18 to 34-year-olds admit that the ‘Instagrammability’ of a location is the single most important factor when booking a holiday Few industries are more tailor-made for Instagram or the snap-happy, tech-savvy consumers who make up its user base …..

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Essential influencer marketing facts for 2020

Expert commentator — Tue, 14 Jan 2020 15:00:00 +0000

51% of marketers believe that influencer marketing helps with quality customer acquisition but how else could it benefit your digital marketing strategy? While many social media users and consumers are growing tired of influencers, they are still an incredibly effective …..

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Social media marketing trends 2020

Robert Allen — Wed, 08 Jan 2020 09:00:00 +0000

Take a look at what we believe are the key social media marketing trends for 2020 that marketers need to be aware of in order to ensure their marketing strategy is up-to-date and as effective as possible. Social media has …..

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Google’s BERT update and Twitter’s political ad ban – News roundup

Expert commentator — Fri, 01 Nov 2019 11:25:00 +0000

Google's BERT update, Twitter's political ad ban, Snapchat's new 'share to Snapchat' button, $65m of influencer campaigns reaching fake accounts, ACCC sues Google over location data, Facebook updates video ad metrics The last week has been a fairly busy one …..

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100+ must-see digital marketing research statistics for 2019

Expert commentator — Wed, 30 Oct 2019 11:00:00 +0000

The best digital marketing research across marketing channels - including SEO, PPC, CRO, social, mobile, martech, email, e-commerce, and UX - to help inform your 2019 marketing strategy Because the state of digital marketing is always evolving, it is important …..

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How to improve your social media marketing ROI

Expert commentator — Tue, 27 Aug 2019 10:00:00 +0000

Unless you know where you currently stand, you won't know what to work on and what kind of improvements you’re making There’s no doubt that social media is an important channel for marketing, especially with the increasing user base and …..

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Google’s RCS messaging and brands’ social purpose – News roundup

Expert commentator — Fri, 28 Jun 2019 10:00:00 +0000

Google to launch RCS messaging, brands failing at acting on social purpose, influencer marketing under fire, TikTok explodes in China, Facebook Top Fan targeting We've taken a look at some of the news stories you should know about this week, …..

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Lack of trust in influencers and Facebook’s new ad tools – News roundup

Expert commentator — Fri, 10 May 2019 10:00:00 +0000

Consumers don't trust influencers, Facebook launches 3 new ad tools for small businesses, Amazon storing UK biometric data, Facebook relaxes cryptocurrency ad rules, Google's new consumer privacy plans, Facebook removes "dangerous users", digital ad revenues top $1bn, Facebook political ad …..

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