Media attribution - Smart Insights https://www.smartinsights.com/archive/traffic-building-strategy/media-attribution/ Digital Marketing > The Marketing Strategy Blog Wed, 17 Feb 2021 11:57:30 +0000 en-US hourly 1 Pharmaceutical marketing strategies: 3 recommendations for your 2021 marketing plan https://www.smartinsights.com/traffic-building-strategy/media-attribution/digital-marketing-healthcare-attribution/ https://www.smartinsights.com/traffic-building-strategy/media-attribution/digital-marketing-healthcare-attribution/#comments Tue, 24 Nov 2020 15:00:00 +0000 http://www.smartinsights.com/?p=47790 Read up on our latest pharmaceutical marketing strategy recommendations to optimize your marketing plan and convert more customers over the next 12 months Take stock heading into 2021 after what has been a challenging year for pharmaceutical marketers, healthcare, medical …..

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]]> https://www.smartinsights.com/traffic-building-strategy/media-attribution/digital-marketing-healthcare-attribution/feed/ 2 Conversion Windows explained: Comparing Facebook and Google https://www.smartinsights.com/traffic-building-strategy/media-attribution/conversion-windows-explained-comparing-facebook-google/ https://www.smartinsights.com/traffic-building-strategy/media-attribution/conversion-windows-explained-comparing-facebook-google/#respond Fri, 06 Oct 2017 10:00:17 +0000 http://www.smartinsights.com/?p=97315 Tracking tools are tricky and require a lot of attention, in spite of analytical thinking. To avoid gray hair, follow these step-by-step instructions to success. Collecting and analyzing data is one of the many important keys to setting up a …..

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]]> https://www.smartinsights.com/traffic-building-strategy/media-attribution/conversion-windows-explained-comparing-facebook-google/feed/ 0 How are businesses carrying out marketing attribution? https://www.smartinsights.com/traffic-building-strategy/media-attribution/businesses-carrying-marketing-attribution/ https://www.smartinsights.com/traffic-building-strategy/media-attribution/businesses-carrying-marketing-attribution/#respond Mon, 05 Jun 2017 15:00:00 +0000 http://www.smartinsights.com/?p=89300 Chart of the Day: Many clients and agencies aren't using Martech tools for marketing attribution. Attribution isn't very glamorous. But it's critical to evaluating ad spend, proving ROI and optimizing your marketing mix to get the most bang for your buck. …..

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]]> https://www.smartinsights.com/traffic-building-strategy/media-attribution/businesses-carrying-marketing-attribution/feed/ 0 Algorithmic attribution method rated as most effective by marketers [#ChartoftheDay] https://www.smartinsights.com/traffic-building-strategy/media-attribution/algoithmic-attribution-method-rated-effective-marketers-chartoftheday/ https://www.smartinsights.com/traffic-building-strategy/media-attribution/algoithmic-attribution-method-rated-effective-marketers-chartoftheday/#respond Tue, 06 Sep 2016 15:00:00 +0000 http://www.smartinsights.com/?p=77676 New report shows most effective attribution methods according marketers What should be the top 3 priorities for people working in analytics for marketing? Attribution, Attribution, Attribution. Without attribution, what's the point of measuring anything? You might be able to say traffic is …..

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]]> https://www.smartinsights.com/traffic-building-strategy/media-attribution/algoithmic-attribution-method-rated-effective-marketers-chartoftheday/feed/ 0 Attribution Modelling – What, Why and How? https://www.smartinsights.com/traffic-building-strategy/media-attribution/what-is-attribution-modelling/ https://www.smartinsights.com/traffic-building-strategy/media-attribution/what-is-attribution-modelling/#respond Wed, 26 Nov 2014 08:08:00 +0000 http://www.smartinsights.com/?p=41668 An introduction to Attribution Modelling In a bid to connect web users with great content (and generally make the world a better place) Google is constantly tweaking its algorithm and filling SEO managers with dread. Updates like Penguin and Panda have …..

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]]> https://www.smartinsights.com/traffic-building-strategy/media-attribution/what-is-attribution-modelling/feed/ 0 4 reasons why more businesses should use media attribution https://www.smartinsights.com/digital-marketing-strategy/media-attribution-aa007/ https://www.smartinsights.com/digital-marketing-strategy/media-attribution-aa007/#respond Wed, 05 Nov 2014 10:00:00 +0000 http://www.smartinsights.com/?p=41074 Why is attribution modelling important? Ever since its birth in the mid 1990s, online advertising has been lauded as the most accountable advertising medium ever, but it has taken a while to live up to the promise... The early days …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/media-attribution-aa007/feed/ 0 Making use of attribution modelling https://www.smartinsights.com/traffic-building-strategy/media-attribution/making-use-attribution-modelling-insights-aa06/ https://www.smartinsights.com/traffic-building-strategy/media-attribution/making-use-attribution-modelling-insights-aa06/#comments Thu, 30 Oct 2014 09:30:46 +0000 http://www.smartinsights.com/?p=41700 It looks cool, but how should you use insights from attribution to improve media spend? With the growing maturity in analytics tools and the geniuses at Google and other analytics services working to improve them, it is great to see …..

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]]> https://www.smartinsights.com/traffic-building-strategy/media-attribution/making-use-attribution-modelling-insights-aa06/feed/ 1 Planning for multichannel attribution https://www.smartinsights.com/traffic-building-strategy/media-attribution/planning-multichannel-attribution/ https://www.smartinsights.com/traffic-building-strategy/media-attribution/planning-multichannel-attribution/#comments Fri, 15 Nov 2013 08:45:08 +0000 http://www.smartinsights.com/?p=32018 How to assess the contribution of different communications touchpoints In my last post for Smart Insights I published a complete list of today's channels. Thanks to some comments and suggestions , the channel list has reached 106 channels so far. …..

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]]> https://www.smartinsights.com/traffic-building-strategy/media-attribution/planning-multichannel-attribution/feed/ 2 John Wayne Doesn’t Just Live on the Internet https://www.smartinsights.com/traffic-building-strategy/media-attribution/john-wayne-marketing-attribution/ https://www.smartinsights.com/traffic-building-strategy/media-attribution/john-wayne-marketing-attribution/#respond Wed, 17 Apr 2013 13:15:00 +0000 http://www.smartinsights.com/?p=23032 The John Wayne view on marketing attribution 'You’ll never know where you’re going until you know where you’ve been.' – John Wayne Within the marketing technology community, we find ourselves speaking on the topic of marketing attribution a lot. It’s …..

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]]> https://www.smartinsights.com/traffic-building-strategy/media-attribution/john-wayne-marketing-attribution/feed/ 0 Why it is essential to attribute on the basis of individual lifecycle https://www.smartinsights.com/traffic-building-strategy/media-attribution/why-it-is-essential-to-attribute-on-the-basis-of-individual-lifecycle/ https://www.smartinsights.com/traffic-building-strategy/media-attribution/why-it-is-essential-to-attribute-on-the-basis-of-individual-lifecycle/#comments Tue, 19 Jun 2012 12:30:24 +0000 http://www.smartinsights.com/?p=14787 Practical guidance for modelling full customer lifecycle attribution With ongoing pressure on marketing budgets and a burgeoning array of digital marketing channels and choices, attribution is a hotter topic than ever. ‘Last click’ is the most common approach; attributing 100% …..

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