Comments on: Solving the B2B social media conundrum

By: Joaquín Ágreda

Joaquín Ágreda — Thu, 03 Oct 2013 16:40:00 +0000

Great post, Rene Power. Not being an expert myself on Social Media, my reasearch for using them in my business has led me to similar conclusions: In the Spanish context, Social Media are already an excelent way to access data for future commercial contact and it is just an opportunity to achive some on-line visibility in B2B markets. But they are far from being a sales booster right now.

By: Isy Obi

Isy Obi — Fri, 01 Jul 2011 12:34:21 +0000

A great article. Thank you.
Given the decision making process in B2B marketing i.e. the need for clear rational information that can be shared and reviewed in a structured way with the parties involved in the decision, content would seem the most appropriate and credible way to get the message across. I agree however that social media, Linkedin in particular, is a fantastic B2B tool when deployed correctly.

By: Rene Power

Rene Power — Fri, 01 Jul 2011 08:59:55 +0000

Thanks for the feedback Jane and Iain. I thought I’d start by putting some of the key issues on the table. Indeed, access to sites as well as creating dialogue are two enduring concerns in companies coming at the idea of content and two way communication for the first time. Thanks for sharing.

By: Iain Millar

Iain Millar — Fri, 01 Jul 2011 08:45:54 +0000

Excellent article highlighting some of the key issues in an area that is under represented in terms of insight. One additional challenge is how many corporate networks block their employees from using social media sites. The very term ‘social’ suggests personal use and as such many IT depts block these sites. This is slowly changing but for now it remains a key issue and engaging with B2B buyers through these channels either means encroaching on their downtime (as stated in the article) or creating collaborative social tools such as blogs, reviews, ask & answer etc on your own corporate site.

By: Jane Hooper

Jane Hooper — Fri, 01 Jul 2011 07:28:53 +0000

Very good article – gives good insight for those of who adopt a cautious, controlled approach to social media.