https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/state-b2b-digital-marketing-2015/ Digital Marketing > The Marketing Strategy Blog Fri, 15 Jan 2016 17:47:27 +0000 hourly 1 https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/state-b2b-digital-marketing-2015/#comment-48447 Fri, 15 Jan 2016 17:47:27 +0000 http://www.smartinsights.com/?p=44292#comment-48447 Yeah… B2B marketing is dead http://marketeeringgroup.com/why-there-is-no-such-thing-as-b2b-marketing/

]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/state-b2b-digital-marketing-2015/#comment-40327 Fri, 12 Jun 2015 06:49:12 +0000 http://www.smartinsights.com/?p=44292#comment-40327 In the beginning of the report there is a bright idea about splitting the buying priocces into 4 steps. Researchers show who is more engaged and influental on each of the steps. Pity that those steps weren’t there when it came to information sources and types(((

]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/state-b2b-digital-marketing-2015/#comment-32617 Thu, 22 Jan 2015 12:01:00 +0000 http://www.smartinsights.com/?p=44292#comment-32617 Susanne – thanks for featuring the report. There’s some interesting stuff in there, but it’s really hard to find hard and fast (and valuable) conclusions because every market and product is different. We always think it’s a bit like metal detecting. There’s treasure out there and the job of the report his to show you where to dig further for yourself. Hope your readers enjoy it.

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