Mobile marketing strategy - Smart Insights https://www.smartinsights.com/archive/mobile-marketing/mobile-marketing-strategy/ Digital Marketing > The Marketing Strategy Blog Thu, 21 May 2020 12:06:05 +0000 en-US hourly 1 Most online minutes are spent on mobile https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/most-online-minutes-are-spent-on-mobile/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/most-online-minutes-are-spent-on-mobile/#respond Tue, 26 Nov 2019 15:00:00 +0000 https://www.smartinsights.com/?p=146775 Chart of the week: 77% of online minutes in the UK are spent on mobile, showing that mobile-optimized marketing really is a must The amount of time people are spending online is on the rise, with most opting to access …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/most-online-minutes-are-spent-on-mobile/feed/ 0 Understanding deep linking – A detailed tour https://www.smartinsights.com/mobile-marketing/understanding-deep-linking-a-detailed-tour/ https://www.smartinsights.com/mobile-marketing/understanding-deep-linking-a-detailed-tour/#respond Wed, 31 Jul 2019 14:00:00 +0000 https://www.smartinsights.com/?p=141515 Deep linking is an effective way to drive consumers to your app, improving user acquisition and user retention. Consumers are using mobile phones for just about everything nowadays, which makes deep linking a beneficial strategy for you to use. Deep …..

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]]> https://www.smartinsights.com/mobile-marketing/understanding-deep-linking-a-detailed-tour/feed/ 0 Summary of Google’s top UX guidelines https://www.smartinsights.com/mobile-marketing/summary-of-googles-top-ux-guidelines/ https://www.smartinsights.com/mobile-marketing/summary-of-googles-top-ux-guidelines/#respond Wed, 27 Feb 2019 09:00:00 +0000 https://www.smartinsights.com/?p=133072 Suggestions and best practices from finance, travel, real estate and retail Creating a compelling user experience (UX) is essential for any website. Whether you’re working in retail, finance, travel or real estate, UX is important to fulfil the user's needs …..

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]]> https://www.smartinsights.com/mobile-marketing/summary-of-googles-top-ux-guidelines/feed/ 0 3 easy ways to capture more leads on your mobile landing pages https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/3-capture-more-leads-mobile-landing-pages/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/3-capture-more-leads-mobile-landing-pages/#respond Tue, 29 Jan 2019 09:00:00 +0000 https://www.smartinsights.com/?p=131794 Qualified leads are your lifeblood, so here are three ways to capture more leads on your mobile landing pages Qualified leads - in the form of emails you have captured and nurtured enough to effectively sell to - are the lifeblood …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/3-capture-more-leads-mobile-landing-pages/feed/ 0 The exodus from desktop to mobile: Why it matters and what to do about it https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/from-desktop-mobile-why-matters/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/from-desktop-mobile-why-matters/#respond Fri, 07 Dec 2018 09:00:00 +0000 https://www.smartinsights.com/?p=128521 With desktops relegated strictly to the workplace, nearly every other online activity is accomplished with ease on mobile devices When the average American spends over five hours glued to their smartphone every day, you know that it’s become their primary “screen”. …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/from-desktop-mobile-why-matters/feed/ 0 Millennials, as we know them! https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/millennials-as-we-know-them/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/millennials-as-we-know-them/#respond Thu, 12 Apr 2018 15:10:43 +0000 https://www.smartinsights.com/?p=113215 Chart of the day: How does device preference for online activity differ with generations? Marketers are always raving about Millenials and how important it is, for their brand to reach and target this segment of the population, especially the youth-oriented …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/millennials-as-we-know-them/feed/ 0 3 easy steps to optimise your website for the mobile-first index in 2018 https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/3-easy-steps-optimise-website-mobile-first-index-2018/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/3-easy-steps-optimise-website-mobile-first-index-2018/#respond Wed, 24 Jan 2018 15:00:00 +0000 https://www.smartinsights.com/?p=102988 An in-depth step-by-step strategy for optimizing your site for mobile-first index with expert tips for 2018 It’s that time of year again. A time when we can look back over the past year and reflect on the huge amount of …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/3-easy-steps-optimise-website-mobile-first-index-2018/feed/ 0 More Online Activities Performed on Mobiles than PCs https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/online-activities-performed-mobiles-pcs/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/online-activities-performed-mobiles-pcs/#respond Fri, 10 Nov 2017 16:00:55 +0000 https://www.smartinsights.com/?p=101503 Chart of the day: Internet users now average around 14 activities on their mobiles Internet users now average around 14 activities on their mobiles, vs 12 on PCs or laptops. Therefore internet users are doing more on their phones than they …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/online-activities-performed-mobiles-pcs/feed/ 0 Is voice search a rising trend for Gen Z mobile users? https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/voice-search-rising-trend-gen-z-mobile-users/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/voice-search-rising-trend-gen-z-mobile-users/#respond Mon, 25 Sep 2017 15:00:10 +0000 http://www.smartinsights.com/?p=97593 Chart of the day: How is the future of search being affected by voice command? Implementing voice search in your mobile UX is one way that brands can look to engage with their audience - including the use of 'conversational keywords'. …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/voice-search-rising-trend-gen-z-mobile-users/feed/ 0 Mobile’s hierarchy of needs [infographic] https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/mobiles-hierarchy-of-needs-infographic/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/mobiles-hierarchy-of-needs-infographic/#respond Mon, 14 Aug 2017 14:00:00 +0000 http://www.smartinsights.com/?p=87618 How mobile devices are serving a wide range of consumer needs We all know that the majority of web traffic is now on mobile devices, and consumers around the world are using their mobile devices for a wide range of …..

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