SEO content strategy - Smart Insights https://www.smartinsights.com/archive/search-engine-optimisation-seo/seo-content-strategy/ Digital Marketing > The Marketing Strategy Blog Thu, 26 Aug 2021 10:23:21 +0000 en-US hourly 1 Practical keyword research: How to refine your keyword list https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/practical-keyword-research-how-to-refine-your-keyword-list/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/practical-keyword-research-how-to-refine-your-keyword-list/#respond Wed, 22 Jan 2020 15:05:00 +0000 https://www.smartinsights.com/?p=131787 A three-step process for brainstorming, collecting and refining your keyword list Whether you’re putting together a pitch proposal, preparing for an interview or working on a comprehensive SEO strategy, keyword research enables you to develop a clear understanding of what …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/practical-keyword-research-how-to-refine-your-keyword-list/feed/ 0 How to deal with SERP and traffic drops https://www.smartinsights.com/search-engine-optimisation-seo/how-to-deal-with-serp-and-traffic-drops/ https://www.smartinsights.com/search-engine-optimisation-seo/how-to-deal-with-serp-and-traffic-drops/#respond Wed, 18 Dec 2019 15:00:00 +0000 https://www.smartinsights.com/?p=134151 It isn't always easy to determine exactly why you've dropped in SERPs and have seen a traffic dive You might know the 'flush of victory' when your content eventually hits the first page of search results and attracts significant traffic. …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/how-to-deal-with-serp-and-traffic-drops/feed/ 0 What Is The Ideal Content Length? How It Affects SEO [Infographic] https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/what-is-the-ideal-content-length-how-it-affects-seo-infographic/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/what-is-the-ideal-content-length-how-it-affects-seo-infographic/#respond Mon, 29 Jul 2019 10:00:00 +0000 https://www.smartinsights.com/?p=126054 Without well-written and engaging content, chances of you catching the eye of your target audience are quite slim Content is the key factor when it comes to SEO, Social Media or any other digital marketing campaigns. Without a well-written and …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/what-is-the-ideal-content-length-how-it-affects-seo-infographic/feed/ 0 How to fix your website if you were hit by Google Medic https://www.smartinsights.com/search-engine-optimisation-seo/how-to-fix-your-website-if-you-were-hit-by-google-medic/ https://www.smartinsights.com/search-engine-optimisation-seo/how-to-fix-your-website-if-you-were-hit-by-google-medic/#respond Mon, 01 Jul 2019 08:00:00 +0000 https://www.smartinsights.com/?p=140462 Did you see your website’s ranking dwindle following the August Google Medic update? Find out how you can recover As you might expect given its name, "Medic" - Google’s August 2018 algorithm update - affected many websites in the health …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/how-to-fix-your-website-if-you-were-hit-by-google-medic/feed/ 0 Why Latent Semantic Indexing doesn’t influence your keyword research https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/latent-semantic-indexing-keyword-research/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/latent-semantic-indexing-keyword-research/#respond Tue, 12 Mar 2019 09:00:00 +0000 https://www.smartinsights.com/?p=134159 Find out whether Latent Semantic Indexing has such an impact on your SEO and what you should do to improve your keyword research Before writing this post, I’ve noticed wide discussions on Latent Semantic Indexing (LSI) and its effect on …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/latent-semantic-indexing-keyword-research/feed/ 0 How the winners from Google’s EAT update demonstrates the new standards for content quality https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/googles-eat-update-demonstrates-new-standards-content-quality/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/googles-eat-update-demonstrates-new-standards-content-quality/#respond Thu, 10 Jan 2019 15:00:00 +0000 https://www.smartinsights.com/?p=130045 Five months after Google announced the rolling out of what is commonly known as the ‘EAT Update’, just what have we learned about Google’s interpretations of expertise, authority and trustworthiness? The answers lie in those brands that have thrived Since …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/googles-eat-update-demonstrates-new-standards-content-quality/feed/ 0 Swap keywords for topics to start smashing up the SERPs https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/swap-keywords-for-topics-to-start-smashing-up-the-serps/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/swap-keywords-for-topics-to-start-smashing-up-the-serps/#respond Fri, 16 Nov 2018 11:00:00 +0000 https://www.smartinsights.com/?p=127591 Topping the SERPS and dominating your niche is most certainly within your grasp since Google’s ever-improving ranking algorithm now makes things simpler It would be nice to sit at the top of page one for commercially valuable keywords, wouldn’t it? Imagine …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/swap-keywords-for-topics-to-start-smashing-up-the-serps/feed/ 0 Search-friendly copywriting: How to get results https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/search-friendly-copywriting-get-results/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/search-friendly-copywriting-get-results/#respond Thu, 11 Oct 2018 10:00:00 +0000 http://www.smartinsights.com/?p=80046 Learn how to ensure your content gets discovered Ever work on a single important article for weeks on end?  Maybe you had to interview a number of busy executives or had trouble sourcing good images for the piece? You know …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/search-friendly-copywriting-get-results/feed/ 0 How Keywords Can Make or Break Your B2B Marketing https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/keywords-can-make-break-b2b-marketing/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/keywords-can-make-break-b2b-marketing/#respond Tue, 01 Aug 2017 08:00:00 +0000 http://www.smartinsights.com/?p=91478 Learning How to Construct a Keyword-Savvy SEO Strategy For SEO professionals, keywords are the foundation of every tactic and digital marketing initiative we perform. If you’re looking for a stronger understanding of how SEO strategy works – you’ve come to …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/keywords-can-make-break-b2b-marketing/feed/ 0 How to reverse engineer SEO ranking from competitors https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/reverse-engineer-seo-ranking-competitors/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/reverse-engineer-seo-ranking-competitors/#respond Tue, 22 Nov 2016 15:00:00 +0000 http://www.smartinsights.com/?p=79249 A detailed guide to scaling SERP rankings using competitor analysis Every time search engine optimisation comes up in discussions with colleagues or clients, the first thing I do is place a mental bet on how quickly the chat is going …..

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