Sales and Marketing Integration - Smart Insights

Your integrated sales and marketing strategy – the how and the why

Robert Allen — Wed, 06 Apr 2022 14:50:00 +0000

Introducing 3 key methods for an integrated sales and marketing strategy Marketing and sales teams have a reputation for not getting along. Working towards the same ultimate goal in different ways means there is often friction. That's why we recommend …..

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7 key ways to find new international customers using Account-Based Marketing (ABM)

Rachael Simpson — Mon, 15 Oct 2018 08:00:38 +0000

Exporting is nothing new, but overseas markets continue to present opportunities for companies to grow Advances in technology, internet communications and travel, mean we understand cultures and countries better than ever; making trading outside of your domestic market one of …..

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Improving sales and marketing collaboration with B2B Content marketing

Dave Chaffey — Mon, 01 Oct 2018 15:00:07 +0000

Chart of the Day: What are the success factors for improving sales and marketing alignment This research from the Content Marketing Institute and LinkedIn shows how the continuing popularity of content marketing in business-to-business (B2B) marketing has highlighted common flaws in …..

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Most marketers understands what sales need from them

Robert Jones — Tue, 04 Jul 2017 15:00:13 +0000

Chart of the day: Most marketers are empowered to collaborate with sales Research has found that marketing and sales are aligning more than ever, sharing insights and metrics. The study shows marketers usually understand what sales need from them. The positive …..

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The Age of Martech: Harness Technology to Drive your Sales

Expert commentator — Wed, 10 May 2017 10:00:00 +0000

Martech tools aren't just for marketers, sales needs them too The much-talked about disconnect between sales and marketing departments (and likewise professionals) needs to be put to bed. If you pardon the (intentional!) pun: they always have been, and always …..

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3 trends that will Inform your sales enablement content in 2017

Expert commentator — Tue, 28 Mar 2017 08:00:00 +0000

Predictive analytics and consultative selling among the most important trends for B2B sales strategy in 2017 As a marketer, you’re more than familiar with the importance of closing the gap between marketing and sales. It’s been proven over and over …..

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The Modern B2B Lead Nurture Process

Expert commentator — Tue, 08 Nov 2016 15:00:00 +0000

Practical content marketing and profiling techniques to identify senior decision makers Senior decision makers are increasingly reluctant to hand over their contact details when exploring potential solutions. You may have noticed how busy managers often omit their phone numbers from …..

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Which Smarketing metrics should your digital marketing team really be focusing on?

Expert commentator — Tue, 08 Nov 2016 09:00:00 +0000

Sales metrics should not be alien to digital marketing teams As digital marketers, it is our job to drive sales for our business, correct? Wait, but isn’t that the job of the sales department..? As it turns out, with Smarketing …..

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