Customer service - Smart Insights https://www.smartinsights.com/tag/customer-service/ Digital Marketing > The Marketing Strategy Blog Fri, 12 Nov 2021 15:12:35 +0000 en-US hourly 1 How to market SaaS using the RACE Framework https://www.smartinsights.com/digital-marketing-strategy/how-to-market-saas-using-the-race-framework/ Fri, 12 Nov 2021 15:30:46 +0000 https://www.smartinsights.com/?p=161634 Looking for new ideas for how to market your Software as a Service (SaaS) business? Refocus and restructure your marketing with the RACE Framework RACE focuses on how to improve your marketing across the full customer lifecycle from creating awareness …..

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]]> Customer loyalty marketing in a digital era https://www.smartinsights.com/digital-marketing-strategy/loyalty-marketing-is-far-from-dead/ https://www.smartinsights.com/digital-marketing-strategy/loyalty-marketing-is-far-from-dead/#respond Mon, 07 Dec 2020 15:00:05 +0000 https://www.smartinsights.com/?p=110036 First my wallet, now my phone, are stacked with customer loyalty cards, emails, and apps. But what do customers want in loyalty schemes? The customer loyalty market is in a state of flux. While physical cards decline amidst low-contact social …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/loyalty-marketing-is-far-from-dead/feed/ 0 How your feedback can prepare you for life after Covid-19 https://www.smartinsights.com/user-experience/customer-experience-management-cxm/how-feedback-prepare-life-covid19/ Thu, 04 Jun 2020 14:45:56 +0000 https://www.smartinsights.com/?p=153985 Five steps that you can take to gain insight from your customer feedback and prepare for your recovery Just as no one could have predicted this year’s events, no one knows exactly what a post-Covid world is going to look …..

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]]> Why consistent customer service matters and how to achieve it: Amazon and Comcast 2 case studies https://www.smartinsights.com/digital-marketing-strategy/why-consistent-customer-service-matters-and-how-to-achieve-it-2-case-studies/ https://www.smartinsights.com/digital-marketing-strategy/why-consistent-customer-service-matters-and-how-to-achieve-it-2-case-studies/#respond Mon, 23 Mar 2020 15:55:00 +0000 https://www.smartinsights.com/?p=150339 Good service once earns one happy customer. Consistently good service builds a satisfied, loyal customer base. Unfortunately, unless you’re a sole proprietor doing everything in your business, you can’t control how your customer service teams work at every moment. How …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/why-consistent-customer-service-matters-and-how-to-achieve-it-2-case-studies/feed/ 0 7 things I learnt from Smart Insights in 2019… https://www.smartinsights.com/digital-marketing-strategy/7-things-i-learnt-from-smart-insights-in-2019/ https://www.smartinsights.com/digital-marketing-strategy/7-things-i-learnt-from-smart-insights-in-2019/#respond Wed, 15 Jan 2020 11:00:00 +0000 https://www.smartinsights.com/?p=148481 ... and what they might mean for 2020 Seasoned visitors to the Smart Insights blog will no doubt agree that there’s an abundance of, well, smart insights to take in on a daily basis. With digital and marketing constantly evolving, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/7-things-i-learnt-from-smart-insights-in-2019/feed/ 0 Social media marketing trends 2020 https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-trends-2020/ https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-trends-2020/#respond Wed, 08 Jan 2020 09:00:00 +0000 https://www.smartinsights.com/?p=144548 Take a look at what we believe are the key social media marketing trends for 2020 that marketers need to be aware of in order to ensure their marketing strategy is up-to-date and as effective as possible. Social media has …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-trends-2020/feed/ 0 Use ‘concierge selling’ to raise your e-commerce revenues https://www.smartinsights.com/ecommerce/ecommerce-strategy/use-concierge-selling-raise-e-commerce-revenues/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/use-concierge-selling-raise-e-commerce-revenues/#respond Mon, 07 Oct 2019 14:00:49 +0000 https://www.smartinsights.com/?p=126844 You should strive to add concierge-level service to your e-commerce website’s user experience We all want to be cared for. On a business trip to Winnipeg, Canada, Michael Scott’s character in the popular sitcom ‘The Office’ is over-the-moon excited to …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/use-concierge-selling-raise-e-commerce-revenues/feed/ 0 Niche product optimization: The key to future e-commerce success https://www.smartinsights.com/ecommerce/ecommerce-strategy/niche-product-optimization-key-e-commerce-success/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/niche-product-optimization-key-e-commerce-success/#respond Wed, 16 Jan 2019 09:00:05 +0000 https://www.smartinsights.com/?p=131030 You can beat your competition quite easily if you know the tactics of niche product optimization with respect to the e-commerce space Niche marketing is not a new concept. Marketers, as well as product manufacturers, have leveraged the power of niche …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/niche-product-optimization-key-e-commerce-success/feed/ 0 Your customers are using more than one service channel to get a resolution https://www.smartinsights.com/digital-marketing-strategy/majority-of-customers-use-more-than-one-service-channel-to-get-a-resolution/ https://www.smartinsights.com/digital-marketing-strategy/majority-of-customers-use-more-than-one-service-channel-to-get-a-resolution/#respond Tue, 18 Jul 2017 15:00:07 +0000 http://www.smartinsights.com/?p=91905 Chart of the day: Most customers have to contact companies twice to get a resolution to a customer service problem Research by maru/edr has found that almost 8 in 10 customers contact companies by one method (such as online chat) and …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/majority-of-customers-use-more-than-one-service-channel-to-get-a-resolution/feed/ 0 Managing customer service using social media https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/customer-service-social-media-tips/ https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/customer-service-social-media-tips/#comments Tue, 12 Jun 2012 06:58:21 +0000 http://www.smartinsights.com/?p=14272 9 tips and good practice examples to improve customer service quality through the big five social networks and other tools Many savvy marketers have known for a long time that social media is more than just facebook pages and YouTube …..

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