Rene Power, Author at Smart Insights https://www.smartinsights.com/author/rene-power/ Digital Marketing > The Marketing Strategy Blog Mon, 20 Mar 2017 16:50:30 +0000 en-US hourly 1 Omni-channel B2B marketing https://www.smartinsights.com/b2b-digital-marketing/omni-channel-b2b-marketing/ https://www.smartinsights.com/b2b-digital-marketing/omni-channel-b2b-marketing/#respond Tue, 21 Mar 2017 15:00:27 +0000 http://www.smartinsights.com/?p=57053 The why and how of omni-channel B2B marketing Omni-channel marketing is a buzz phrase that is used interchangeably with other phrases such as cross-channel marketing; multichannel marketing and my preferred term integrated marketing. Omni-channel is a complex, customer-centric approach to …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/omni-channel-b2b-marketing/feed/ 0 Digital Marketing in the airline / aviation sector https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/digital-marketing-in-the-airline-industry/ https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/digital-marketing-in-the-airline-industry/#respond Fri, 02 Dec 2016 09:00:00 +0000 http://www.smartinsights.com/?p=47427 How digital innovation is engaging audiences and improving customer experience in the airline / aviation sector This is the first in a new series looking at digital innovation and transformation in different B2B sectors aimed to inspire business-to-business marketers, this post from regular B2B …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/digital-marketing-in-the-airline-industry/feed/ 0 Six ways a business blog can drive demand generation https://www.smartinsights.com/content-management/content-marketing-strategy/six-ways-a-business-blog-can-drive-demand-generation/ https://www.smartinsights.com/content-management/content-marketing-strategy/six-ways-a-business-blog-can-drive-demand-generation/#respond Sat, 15 Oct 2016 10:30:27 +0000 http://www.smartinsights.com/?p=9460 How to use a B2B blog to generate leads Our last post on business blogging looked at seeding and distribution and how to get people to your blog. However, the end goal of a business blog (or any customer facing content …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/six-ways-a-business-blog-can-drive-demand-generation/feed/ 0 8 options for boosting your reach with B2B influencer marketing https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/b2b-influencer-marketing/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/b2b-influencer-marketing/#comments Thu, 16 Apr 2015 14:15:21 +0000 http://www.smartinsights.com/?p=46381 Increasing your reach by getting off your B2B blog and writing for others The benefits of business blogging and personal blogging are well-known in terms of improving search visibility, delivering traffic and raising your profile but often it is hard …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/b2b-influencer-marketing/feed/ 2 How to get to No 1 in the mind of your customer in B2B marketing https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/b2b-marketing-no-1/ https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/b2b-marketing-no-1/#comments Tue, 16 Dec 2014 07:55:51 +0000 http://www.smartinsights.com/?p=41994 Where to focus to get ahead and stay ahead of the competition It isn’t always about embracing the newest, shiniest techniques. Instead, the fundamentals of consistency, reliability and credibility are often more important to make an impact with customers. Customers …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/b2b-marketing-no-1/feed/ 1 Building responsive into your next B2B website redesign project https://www.smartinsights.com/b2b-digital-marketing/b2b-website-design/b2b-website-redesign-project/ https://www.smartinsights.com/b2b-digital-marketing/b2b-website-design/b2b-website-redesign-project/#comments Tue, 18 Nov 2014 11:27:23 +0000 http://www.smartinsights.com/?p=41990 Examples showing why B2B website visitors deserve a great experience too Whichever business sector you are in, it is still crucial to consider your digital marketing as a holistic process created around your website. In a 2013 blog post here on Smart …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-website-design/b2b-website-redesign-project/feed/ 1 B2B Digital Marketing: make the maximum impact https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/b2b-digital-marketing-make-maximum-impact/ https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/b2b-digital-marketing-make-maximum-impact/#respond Mon, 15 Sep 2014 14:49:38 +0000 http://www.smartinsights.com/?p=40245 The 3 digital techniques B2B marketers must excel in Whether it’s on desktops, laptops, phablets or tablets, there is one truth when it comes to marketing your business online. If you can’t be found, don’t have a clear and compelling offer and …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/b2b-digital-marketing-make-maximum-impact/feed/ 0 Creating a social media strategy for B2B audiences, products and services https://www.smartinsights.com/b2b-digital-marketing/b2b-social-media-marketing/creating-social-media-strategy-b2b-audiences-products-services/ https://www.smartinsights.com/b2b-digital-marketing/b2b-social-media-marketing/creating-social-media-strategy-b2b-audiences-products-services/#comments Wed, 29 Jan 2014 08:00:41 +0000 http://www.smartinsights.com/?p=33786 4 inspiring examples of B2B companies harnessing social media for B2B marketing In our 7 Steps B2B Digital Marketing Guide we show the importance of tailoring planning and content generation and curation around the specific needs of business-to-business (B2B) buyers …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-social-media-marketing/creating-social-media-strategy-b2b-audiences-products-services/feed/ 7 Ten examples of brilliant inbound B2B content marketing https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/ten-examples-brilliant-inbound-b2b-content-marketing/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/ten-examples-brilliant-inbound-b2b-content-marketing/#comments Wed, 02 Oct 2013 08:20:56 +0000 http://www.smartinsights.com/?p=30430 How B2B companies are using content marketing to drive engagement, trust and transaction In my recent post on making the case for inbound marketing, I talked about how the need for information has led to the emergence of new approaches to …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/ten-examples-brilliant-inbound-b2b-content-marketing/feed/ 4 Making the case for Inbound B2B content marketing https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/making-the-case-for-inbound-b2b-content-marketing/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/making-the-case-for-inbound-b2b-content-marketing/#comments Tue, 13 Aug 2013 09:00:29 +0000 http://www.smartinsights.com/?p=29017 How to showcase your business through expertise and experience We all know content marketing is important. It trends daily worldwide. There are now conferences, magazines and institutions dedicated to it. The Content Marketing Institute in the US. for one, does …..

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