Online PR outreach - Smart Insights

Top 10 influencer marketing strategy boosting segments in 2021 [Infographic]

Dave Chaffey — Fri, 04 Dec 2020 15:40:42 +0000

74% of customers trust social networks to guide purchasing decisions. In 2021, when trust is at peak importance, is your influencer marketing strategy delivering the results you need? Yet again social media is shaking up your marketing mix for 2021. …..

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How to leverage cold outreach to get more PR mentions

Expert commentator — Tue, 16 Apr 2019 10:00:00 +0000

PR may seem like a throwback but it can still deliver if combined with new digital tactics We’re in the midst of a digital revolution, a golden age for tech innovation and disruption in virtually every industry. It's perhaps nowhere …..

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2018 Influencer marketing tactics

Dave Chaffey — Wed, 09 May 2018 10:00:00 +0000

Chart of the Day: A summary of trends in managing influencer marketing activities 2018 has been dubbed the year of Influencer Marketing by many including MarketingLand and AdWeek who report on research that: "67 percent of marketers think influencer marketing campaigns helped them …..

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Is your employee advocacy program optimized for performance?

Expert commentator — Fri, 18 Aug 2017 11:00:00 +0000

Employee advocacy can give your brand a social media boost When it comes to brand awareness and audience acquisition, managing a coordinated posse of advocates is essential. You need a viable base of people loyal to your brand who are …..

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B2B Influencer marketing – how integrated is it?

Dave Chaffey — Thu, 06 Jul 2017 15:00:48 +0000

Chart of the Day: Is your use of influencer marketing mainly campaign-based or continuous or always-on? Our Managing digital marketing 2017 research report showed that integrating marketing campaign activities remains a major challenge, so it was interesting to see a new report …..

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How do PR professionals engage journalists today [#DigitalInsights]

Susanne Colwyn — Wed, 01 Jul 2015 15:00:00 +0000

Which are the most popular channels for journalists today For Marketers and PR Professionals, it's important to reach the right media influencers using the right media. Given the huge choice of communication channels available to us across social media, it's …..

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The Five biggest mistakes that digital marketers make with PR

Expert commentator — Wed, 22 Oct 2014 10:00:00 +0000

How to avoid those typical PR blunders PR, like many parts of digital marketing, can be a numbers game. You try different pitches to different publications and hope that something works. Along the way, you make mistakes and you learn …..

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Building International Reach with Key Influencers

Expert commentator — Thu, 22 May 2014 14:30:00 +0000

A process and tools to find influencers in international social media The rise of social media was supposed to democratise the way we share information and in a way it has. Anyone can post information or express their opinion, but …..

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Engaging your social media circle

Expert commentator — Wed, 07 May 2014 15:30:00 +0000

How to win friends and engage your brand circle Digital marketers understand that there’s strength in numbers better than anyone. After all, in a world where a campaign’s success depends on 'buzz,' numbers are something brands live by, whether they’re …..

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Finding influencers on Twitter

Danny Bermant — Mon, 05 Aug 2013 10:30:00 +0000

4 steps to encouraging influencers for your Twitter campaigns Influencers are vital to the success of your Twitter campaign. But exactly who are they, why do they matter and how can they be identified? Whether you’re a retail outlet or …..

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