Online PR strategy - Smart Insights

How to restructure your content and PR Strategies during a crisis

Expert commentator — Wed, 03 Jun 2020 11:28:56 +0000

Don’t go quiet with your comms, but do avoid tone-deaf marketing The COVID-19 pandemic has brought the whole world to a standstill, reshaping the way we must approach almost all aspects of life. With health and safety being the priority, …..

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Opinion: Fake news campaigns are lazy and irresponsible

James Story — Wed, 30 Oct 2019 09:00:57 +0000

Despite media criticism about the proliferation of 'fake news', some marketers see nothing wrong with using it to score flashy results for clients SearchLeeds always brings a raft of quality talks from British agencies offering their opinions on hot-button issues …..

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4 up-and-coming trends spurring the PR industry forward

Expert commentator — Thu, 03 Oct 2019 14:00:00 +0000

PR is all about storytelling, but to do this effectively, you need to keep up to date with the latest channels and tactics. As multifaceted as it is, PR revolves around one central idea: storytelling. It’s our job to craft …..

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Risky business: Exploring the issues that could undermine your PR strategy

Expert commentator — Tue, 14 May 2019 08:00:00 +0000

It’s essential for PR campaigns to be well thought out and engaging for target audiences on a personal level, or else they risk ending in disaster It can be difficult to own up to, but time and again we can …..

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How to make your PR strategy more data-driven in 2019

Expert commentator — Fri, 04 Jan 2019 11:00:22 +0000

Digital PR techniques that will increase your organic rankings and ROI The rise of PR-fuelled marketing in the face of diminishing returns on advertising has seen 66% of marketers rank quality content as their top marketing priority. With so much …..

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How and why you need to integrate PR into all marketing channels

Carolanne Mangles — Tue, 10 Apr 2018 10:00:35 +0000

Positive and negative PR campaigns can affect brand equity and identity - learn how to apply positive PR across touchpoints in the RACE customer lifecycle It's a general marketing myth that without PR (positive or negative) consumers won't know who …..

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The key to digital PR? Think small!

Content Partner — Tue, 27 Feb 2018 11:00:22 +0000

Digital PR is here to stay folks, but how do you make it a success? Digital PR is one of those new-fangled buzzwords that everyone is talking about at the minute. But, like influencer marketing, a lot of people aren’t …..

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Using social media for PR

Susanne Colwyn — Thu, 10 Aug 2017 15:00:00 +0000

Research shows how PR specialists use social networks This new Social PR Survey, including data from the Social Journalism Study shows how important social media is to PR Specialists. So how are PRs using social media? Is it to post their own content, …..

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Managing negative online PR

Expert commentator — Wed, 03 Jun 2015 08:00:00 +0000

How to manage a PR crisis using social media intelligence Sometimes, however much you prepare, a crisis is unavoidable. It can at happen at any time and for any number of reasons but whatever happens companies and organisations need to …..

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Your perfect Digital PR campaign

Expert commentator — Mon, 01 Dec 2014 11:55:00 +0000

A 10 step online PR process to prepare and initiate the perfect Digital PR campaign The C word, you know the one I’m talking about. It’s the word that can put you in the good books with Google and holds the …..

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