Fiona Lomas, Author at Smart Insights https://www.smartinsights.com/author/5bab9d8d05365/ Digital Marketing > The Marketing Strategy Blog Fri, 26 Jun 2020 14:23:34 +0000 en-US hourly 1 How to write great research questions https://www.smartinsights.com/marketplace-analysis/customer-analysis/how-to-write-research-questions/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/how-to-write-research-questions/#respond Fri, 26 Jun 2020 14:25:00 +0000 https://www.smartinsights.com/?p=135004 Six steps to writing research questions that get the best results Eureka! You’ve got an idea for a business, product, service, or new functionality, a solution to a problem, or a hypothesis about why something is happening. Unfortunately, it’s a …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/how-to-write-research-questions/feed/ 0 Writing a brilliant design brief https://www.smartinsights.com/content-management/writing-brilliant-design-brief/ https://www.smartinsights.com/content-management/writing-brilliant-design-brief/#respond Tue, 26 May 2020 12:50:00 +0000 https://www.smartinsights.com/?p=135337 How to write briefs that deliver great design work In an increasingly crowded world, design work is key for businesses as they fight for mental availability through distinctiveness and clear branding. As businesses put design at the heart of their …..

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]]> https://www.smartinsights.com/content-management/writing-brilliant-design-brief/feed/ 0 Understanding the impact of culture on marketing content https://www.smartinsights.com/digital-marketing-strategy/understanding-the-impact-of-culture-on-marketing-content/ https://www.smartinsights.com/digital-marketing-strategy/understanding-the-impact-of-culture-on-marketing-content/#respond Mon, 03 Feb 2020 11:00:00 +0000 https://www.smartinsights.com/?p=134991 Understanding differences in culture can help you build more effective content to reach beyond borders You only need to travel abroad or spend time with people who don’t come from the same place as you to see the impact of …..

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