Danny Bermant, Author at Smart Insights

How to effectively manage your social ad campaigns

Danny Bermant — Thu, 21 Nov 2019 11:00:00 +0000

Systems and processes to ensure you’re running a successful campaign When you're running paid social media ads, there may be a hundred different aspects that you're tweaking and testing to get things just right. You can change everything from your …..

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Your personal LinkedIn profile matters more than your company profile

Danny Bermant — Mon, 06 Aug 2018 10:00:05 +0000

How are promoted posts used on LinkedIn? If you have responsibility for promoting your company on LinkedIn, you may be wondering where your priorities lie. Your personal profile lets you share what your company does to your first-degree connections, but …..

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Less influential influencers

Danny Bermant — Fri, 21 Apr 2017 14:00:00 +0000

3 ways that less influential influencers can help your business Influencer marketing often focuses on harnessing major influencers who have the highest reach and authority. Such campaigns are on the rise, as we highlighted in this recent article, 84% of …..

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LinkedIn Latest Updates in 2014

Danny Bermant — Thu, 12 Jun 2014 08:04:41 +0000

16 of your questions on using the new LinkedIn features answered It was good to get LOTS of questions on our latest BrightTALK webcast (view catchup recording) summarising the 7 latest LinkedIn updates with Danny Bermant of Brainstorm Digital. There were over 40 …..

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LinkedIn changes in 2014

Danny Bermant — Thu, 10 Apr 2014 11:24:22 +0000

An update on 10 major changes in LinkedIn that B2B marketers and professional users need to be aware of LinkedIn is one of the fastest growing social networks, it recently announced that in March 2014 it had over a quarter …..

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Social media marketing trends 2014

Danny Bermant — Wed, 11 Dec 2013 14:55:33 +0000

I recently covered the main trends in social media marketing which should affect your approach in 2014 in a webinar. If you couldn't make it, the Slideshare gives a summary of the 7 key issues that I covered in the …..

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Finding influencers on Twitter

Danny Bermant — Mon, 05 Aug 2013 10:30:00 +0000

4 steps to encouraging influencers for your Twitter campaigns Influencers are vital to the success of your Twitter campaign. But exactly who are they, why do they matter and how can they be identified? Whether you’re a retail outlet or …..

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To succeed on social media, you need an offline strategy

Danny Bermant — Tue, 25 Jun 2013 10:30:48 +0000

In order to run a successful social media campaign, your offline activity matters as much as your online activity. Whilst businesses find it relatively easy to set up social media channels, they struggle with the next step, attracting followers. And …..

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Creating a content plan for your Twitter updates

Danny Bermant — Wed, 08 May 2013 07:00:00 +0000

No time to Tweet is an excuse, but make sure you have a plan Do you suffer from 'tweeters block'? Do you find yourself trawling through dozens of websites trying to find something relevant to say to your audience? If …..

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