Dan Barker, Author at Smart Insights https://www.smartinsights.com/author/dan-barker/ Digital Marketing > The Marketing Strategy Blog Mon, 20 Jun 2016 15:48:02 +0000 en-US hourly 1 International Ecommerce Strategy https://www.smartinsights.com/ecommerce/ecommerce-strategy/international-ecommerce-strategy/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/international-ecommerce-strategy/#comments Tue, 21 Jun 2016 10:00:00 +0000 http://www.smartinsights.com/?p=48781 Creating an International Retail Ecommerce Plan : Defining the Pros, Cons and 10 Steps to Start Planning The UK & the US are very strong markets from an online trading point of view: the US is second in the world, and the …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/international-ecommerce-strategy/feed/ 1 Why Conversion Rate is a Horrible Metric to Focus On https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/why-conversion-rate-is-a-horrible-metric-to-focus-on/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/why-conversion-rate-is-a-horrible-metric-to-focus-on/#comments Wed, 14 Aug 2013 10:47:25 +0000 http://www.smartinsights.com/?p=2116 We've all seen those lists of the world's 'Top 10 converting websites' and  thought 'what could I do to get my site to those stratospheric levels?'. This post explains why you probably wouldn't want your site to be on one …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/why-conversion-rate-is-a-horrible-metric-to-focus-on/feed/ 29 Using Google Analytics to Save Money for Affiliate Marketing https://www.smartinsights.com/affiliate-marketing/affiliate-marketing-analytics/rogue-affiliates-advanced-segments-using-google-analytics-to-save-money/ https://www.smartinsights.com/affiliate-marketing/affiliate-marketing-analytics/rogue-affiliates-advanced-segments-using-google-analytics-to-save-money/#comments Thu, 11 Apr 2013 11:00:43 +0000 http://www.smartinsights.com/?p=2547 How to identify rogue affiliates using advanced segments This post will explain a technique that online retailers can use to save some badly spent money. It will also be of interest to affiliates, to website owners, and may spark a …..

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]]> https://www.smartinsights.com/affiliate-marketing/affiliate-marketing-analytics/rogue-affiliates-advanced-segments-using-google-analytics-to-save-money/feed/ 10 Google Analytics Realtime: 3 New Features https://www.smartinsights.com/google-analytics/optimisation-google-analytics/google-analytics-realtime-3-new-features/ https://www.smartinsights.com/google-analytics/optimisation-google-analytics/google-analytics-realtime-3-new-features/#comments Wed, 03 Apr 2013 15:26:52 +0000 http://www.smartinsights.com/?p=23481 Examples of how to use the new widget, event and mobile segmentation features Google Analytics 'Realtime' features launched almost 2 years ago, and brought plenty of practical benefits to tool. For example, see these 5 ways to use Google Analytics …..

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]]> https://www.smartinsights.com/google-analytics/optimisation-google-analytics/google-analytics-realtime-3-new-features/feed/ 3 A briefing on the new Google Analytics update: 16th January 2013 https://www.smartinsights.com/google-analytics/google-analytics-setup/a-briefing-on-the-new-google-analytics-update-16th-january-2013/ https://www.smartinsights.com/google-analytics/google-analytics-setup/a-briefing-on-the-new-google-analytics-update-16th-january-2013/#comments Wed, 16 Jan 2013 12:23:49 +0000 http://www.smartinsights.com/?p=20607 A review of 9 updates to Google Analytics Google Analytics have rolled out a series of fairly big changes to their User Interface. They do this every so often, either to incorporate extra functionality, or simply to clean up the …..

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]]> https://www.smartinsights.com/google-analytics/google-analytics-setup/a-briefing-on-the-new-google-analytics-update-16th-january-2013/feed/ 8 Eight Google Analytics Changes https://www.smartinsights.com/google-analytics/google-analytics-setup/eight-google-analytics-changes/ https://www.smartinsights.com/google-analytics/google-analytics-setup/eight-google-analytics-changes/#comments Thu, 01 Mar 2012 07:37:18 +0000 http://www.smartinsights.com/?p=11419 Google Analytics have rolled out their latest change to the tool's user interface. This post explains 8 of the changes they've made, along with screengrabs comparing old vs new. If you've used Google Analytics for any length of time, you'll …..

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]]> https://www.smartinsights.com/google-analytics/google-analytics-setup/eight-google-analytics-changes/feed/ 17 The importance of Google+ to SEO explained in 2 Images https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/google-plus-seo/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/google-plus-seo/#comments Thu, 16 Feb 2012 08:02:02 +0000 http://www.smartinsights.com/?p=10857 Examples showing how building your network in Google+ gives you more visibility in the search results This post highlights part of the importance of Google+ for SEO purposes. It does so by contrasting 2 screengrabs of Google search results pages, …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/google-plus-seo/feed/ 29 Google Analytics: The Most Instantly-Useful Change of the Last 6 Months https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/google-analytics-change/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/google-analytics-change/#comments Wed, 05 Oct 2011 06:51:37 +0000 http://www.smartinsights.com/?p=7186 If you use Google Analytics, and your site gets any traffic from search engines, you will love the latest feature they've just added, which was announced on the Webmaster Tools Blog on 4th October. Here are the stats you used …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/google-analytics-change/feed/ 22 The new Google Analytics Beta – a detailed review https://www.smartinsights.com/google-analytics/new-google-analytics-beta-a-detailed-review/ https://www.smartinsights.com/google-analytics/new-google-analytics-beta-a-detailed-review/#comments Thu, 31 Mar 2011 12:32:57 +0000 http://www.smartinsights.com/?p=4683 My recommendations on the 10 most useful features As you may have heard, the latest version of Google Analytics has just launched in Beta mode (you can sign up for the beta here) [Dave Chaffey has a separate post discussing whether …..

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]]> https://www.smartinsights.com/google-analytics/new-google-analytics-beta-a-detailed-review/feed/ 16 Using Google Analytics to Audit and Improve SEO https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/seo-gap-analysis-google-analytics/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/seo-gap-analysis-google-analytics/#comments Wed, 15 Sep 2010 08:49:04 +0000 http://www.smartinsights.com/?p=3352 Using Google Analytics to Audit and Improve SEO Here is a post explaining a simple way to add some extra info to your Google Analytics data to help improve your natural search traffic. In this post I hope to show …..

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