Social media optimisation (SMO) - Smart Insights

How to make your blog and social media accounts work together

Expert commentator — Fri, 28 Feb 2020 09:10:00 +0000

When you're not joining your social media and blogging efforts, you aren't benefitting from their full potential impact Everybody knows that your blog and social media accounts are essential parts of building an online presence for your brand. Both social …..

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How to use UTM tracking links on social media to boost your results

Lilach Bullock — Mon, 04 Nov 2019 09:15:20 +0000

Social media competition is fierce and your budget is limited – so you need to make the most of your time and resources in order to make sure your efforts are actually paying off When it comes to social media marketing, …..

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How to find and create amazing social media graphics

Lilach Bullock — Mon, 28 Oct 2019 11:00:09 +0000

Social media graphics are actually very easy to create – you just a need a little inspiration, a good source of images and a handy tool to help you turn your ideas into reality If you’ve spent even a few …..

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How to improve your social media marketing ROI

Expert commentator — Tue, 27 Aug 2019 10:00:00 +0000

Unless you know where you currently stand, you won't know what to work on and what kind of improvements you’re making There’s no doubt that social media is an important channel for marketing, especially with the increasing user base and …..

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Incorporate progressive web apps into your social media marketing

Expert commentator — Mon, 05 Aug 2019 10:00:00 +0000

Progressive web apps can help improve your social media marketing strategies by leveraging your brand Social media has become a focal point of everyone’s lives. You want to stop wasting your time scrolling Facebook, but it’s very addictive and pleasing. …..

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Best time to post on Instagram & Facebook

Expert commentator — Tue, 02 Jul 2019 10:00:00 +0000

Facebook and Instagram are powerful platforms, but you need to make sure you are using them in the right way and at the right time Social media has proven to be a really effective marketing platform for all sorts of …..

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How to make your visuals stand out on social media news feeds

Expert commentator — Mon, 17 Jul 2017 08:00:00 +0000

Average just won’t cut it... 95 million images and videos are posted to Instagram every day, and more than 250 billion photos have been uploaded to Facebook since its conception. The need for brands to stand out in the digital …..

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Taking advantage of the Social Network algorithms

Marie Page — Wed, 11 Mar 2015 10:50:57 +0000

An introduction to getting visibility in social streams by understanding the algorithms used by Facebook, YouTube, LinkedIn and Pinterest Google was the first major search engine to use a sophisticated algorithm to determine the relevancy of web pages in search results. Their …..

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5 Essentials of using Social Media for a small business

Expert commentator — Mon, 23 Feb 2015 16:00:00 +0000

Are you using these quick wins for social media? A lot of businesses are now aware of the importance of building a community when it comes to social media marketing. Because of this, marketers are using more sophisticated strategies to …..

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No time for social media? Here’s how to make time!

Steve Phillip — Mon, 05 Jan 2015 11:42:40 +0000

7 techniques to saving hours each week on social media updates So, what you're saying is you just don't have time for social media, right? You've been on all the courses, you've read the 'How to' books, attended all those breakfast …..

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