Partner marketing - digital transformation - Smart Insights https://www.smartinsights.com/tag/partner-marketing-digital-transformation/ Digital Marketing > The Marketing Strategy Blog Wed, 07 Jun 2023 14:36:20 +0000 en-US hourly 1 How do you make sure partner marketing is adding maximum value to your business? https://www.smartinsights.com/digital-marketing-strategy/how-do-you-make-sure-partner-marketing-is-adding-maximum-value-to-your-business/ Wed, 07 Jun 2023 11:35:45 +0000 https://www.smartinsights.com/?p=166156 7 steps ensure top-down strategic alignment between business strategy and partner marketing Aligning partner marketing with your organization's overall business strategy and specific strategic initiatives is essential for driving success and maximizing the value that partners bring to an organization. …..

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]]> Applying the Smart Insights RACE model to partner marketing [Webinar] https://www.smartinsights.com/marketplace-analysis/partner-analysis/applying-the-smart-insights-race-model-to-partner-marketing/ Wed, 03 Jun 2020 12:52:24 +0000 https://www.smartinsights.com/?p=153947 A vital step towards marketing digital transformation In the current climate, digital interactions between brands and their B2B and B2C partners have become a major feature in their customers' buying journey. Given the complexity of customer interactions via different touchpoints …..

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