Google Ads - Smart Insights https://www.smartinsights.com/tag/google-ads/ Digital Marketing > The Marketing Strategy Blog Fri, 18 Feb 2022 14:45:56 +0000 en-US hourly 1 Different types of advertising and their usefulness https://www.smartinsights.com/internet-advertising/internet-advertising-creative/different-types-ads-usefulness/ https://www.smartinsights.com/internet-advertising/internet-advertising-creative/different-types-ads-usefulness/#respond Wed, 16 Feb 2022 15:00:26 +0000 http://www.smartinsights.com/?p=96928 A quick guide to different types of advertising for different purposes This article explores different types of advertising online. Which ones are effective? Which among them actually help businesses reach their bottom line and business goals? In Digital Marketing: Integrating …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-creative/different-types-ads-usefulness/feed/ 0 E-commerce inbound marketing strategies for your online business https://www.smartinsights.com/digital-marketing-strategy/how-to-grow-your-ecommerce-business/ https://www.smartinsights.com/digital-marketing-strategy/how-to-grow-your-ecommerce-business/#respond Thu, 07 Jan 2021 16:15:00 +0000 https://www.smartinsights.com/?p=148497 E-commerce inbound marketing means attracting customers to your online store with engaging and relevant content to increase sales and conversions E-commerce has rocketed over the last 12 months - and with it, inbound marketing tactics by savvy e-commerce marketers have …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/how-to-grow-your-ecommerce-business/feed/ 0 Apple iOS 14 update: Privacy, advertising and UX https://www.smartinsights.com/digital-marketing-strategy/apple-ios-14-platform-update/ Fri, 18 Sep 2020 10:00:00 +0000 https://www.smartinsights.com/?p=156440 Apple's iOS 14 platform update has certainly not been without controversy. Increased customer privacy has caused problems for mobile ad providers. What do the platform updates mean for your digital marketing strategy? Released on 16 September 2020, Apple's iOS 14 …..

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]]> Pay-per-click (PPC) trends 2020 https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/pay-per-click-ppc-trends-2020/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/pay-per-click-ppc-trends-2020/#respond Fri, 10 Jan 2020 09:00:00 +0000 https://www.smartinsights.com/?p=145491 Stay on top of the latest advancements in paid search by taking a look at the big PPC trends for 2020 that are set to take the digital marketing industry by storm. As the world of Pay-Per-Click (PPC) becomes increasingly …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/pay-per-click-ppc-trends-2020/feed/ 0 Will ad agencies survive in the age of Facebook and Google’s data superiority? https://www.smartinsights.com/digital-marketing-strategy/will-ad-agencies-survive-facebook-googles-data-superiority/ https://www.smartinsights.com/digital-marketing-strategy/will-ad-agencies-survive-facebook-googles-data-superiority/#respond Wed, 20 Nov 2019 09:00:00 +0000 https://www.smartinsights.com/?p=146322 Will smaller ad agencies end up ultimately trampled to death by yottabytes of Facebook and Google data? Along with being reigning leaders of the tech industry, Google and Facebook run the most prominent advertising networks. The rest of the no-names …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/will-ad-agencies-survive-facebook-googles-data-superiority/feed/ 0 Marketers too focused on transactions and Twitter’s poor Q3 results – News roundup https://www.smartinsights.com/digital-marketing-strategy/news-roundup-25-october-2019/ https://www.smartinsights.com/digital-marketing-strategy/news-roundup-25-october-2019/#respond Fri, 25 Oct 2019 11:00:00 +0000 https://www.smartinsights.com/?p=145169 Marketers too focused on transactions, Snapchat's strong Q3 results, Amazon's new News app, Twitter's poor Q3 results, New adaptive Google banner ads, Instagram testing new feature Almost half of marketers have admitted to being too focused on getting money in …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/news-roundup-25-october-2019/feed/ 0 Facebook’s new influencer tools and expanded Google ad options – News roundup https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-13-september-2019/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-13-september-2019/#respond Fri, 13 Sep 2019 10:00:00 +0000 https://www.smartinsights.com/?p=143329 Facebook launches new influencer tools, US states launch Google probe, programmatic advertising revenue growth and Google's expanded advert options Facebook is aiming to make its platform better for influencers and public figures with the release of new tools that could …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-13-september-2019/feed/ 0 Google rolls out first-price auctions and Facebook changes political ad policies – News roundup https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-6-september-2019/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-6-september-2019/#respond Fri, 06 Sep 2019 10:00:00 +0000 https://www.smartinsights.com/?p=143327 UK desktop ad viewability improvements, Google's first-price auction rollout, Facebook's political ad policies changes, YouTube's inappropriate content removal update This week has brought with it the news that the UK is seeing great rates of desktop ad viewability, with viewability …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-6-september-2019/feed/ 0 Scientific approach to writing an effective PPC ad https://www.smartinsights.com/digital-marketing-strategy/scientific-approach-writing-effective-ppc-ad/ https://www.smartinsights.com/digital-marketing-strategy/scientific-approach-writing-effective-ppc-ad/#respond Thu, 04 Jul 2019 14:00:00 +0000 https://www.smartinsights.com/?p=140538 A scientific approach to writing paid search ads can be beneficial to creating effective ads The ever-changing parameters of search engine marketing are no secret. It can be time-consuming to keep up with the latest trends in the industry, making …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/scientific-approach-writing-effective-ppc-ad/feed/ 0 Secrets to a successful mobile app ad campaign launch https://www.smartinsights.com/internet-advertising/secrets-to-successful-mobile-app-ad-campaign-launch/ https://www.smartinsights.com/internet-advertising/secrets-to-successful-mobile-app-ad-campaign-launch/#respond Tue, 04 Jun 2019 08:00:00 +0000 https://www.smartinsights.com/?p=139042 The successful launch of a new mobile app ad campaign requires a targeted UAC approach When launching a new mobile app, you may not have an advertising account history to leverage or a customer list to create a lookalike audience …..

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