Internet ad targeting - Smart Insights https://www.smartinsights.com/archive/internet-advertising/internet-advertising-targeting/ Digital Marketing > The Marketing Strategy Blog Tue, 21 Dec 2021 08:48:11 +0000 en-US hourly 1 What is programmatic marketing? https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/what-is-programmatic-marketing/ Wed, 22 Dec 2021 10:45:00 +0000 https://www.smartinsights.com/?p=153589 How are programmatic marketing and digital display advertising defined and what are the opportunities for all types of business? In the 15 plus years since the birth of programmatic marketing, it has really delivered on its original promise to be …..

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]]> Updates on Google, Snapchat and Facebook political ad policies – News roundup https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/news-roundup-22-november-2019/ https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/news-roundup-22-november-2019/#respond Fri, 22 Nov 2019 11:00:00 +0000 https://www.smartinsights.com/?p=146327 Google updating political advertising policies, Snapchat announces all political ads are fact-checked, Instagram further roles out like count ban, Twitter testing tweet scheduling in-app, Snapchat introducing longer un-skippable ads, Twitter launches new Conversation Insights As pressure mounts for Facebook to …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/news-roundup-22-november-2019/feed/ 0 Custom audiences and identity-based targeting https://www.smartinsights.com/internet-advertising/custom-audiences-and-identity-based-targeting/ https://www.smartinsights.com/internet-advertising/custom-audiences-and-identity-based-targeting/#respond Wed, 12 Jun 2019 08:00:00 +0000 https://www.smartinsights.com/?p=139497 A step-by-step approach to using identity-based targeting to drive relevance for your digital ad campaigns One of the huge advantages that digital advertising has promised marketers is the ability to target audiences more precisely and deliver personalized content and creative. …..

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]]> https://www.smartinsights.com/internet-advertising/custom-audiences-and-identity-based-targeting/feed/ 0 Facebook vs Google: 5 quick ways to decide between Facebook retargeting and Google remarketing https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/facebook-vs-google/ https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/facebook-vs-google/#respond Fri, 26 May 2017 08:00:00 +0000 http://www.smartinsights.com/?p=85596 How to make crucial decisions regarding your retargeting budget. Decisions, decisions, decisions; it can be difficult making the right choice when considering how to spend your remarketing budget with Facebook or Google. Where most PPC managers go wrong is the actual …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/facebook-vs-google/feed/ 0 Using email addresses for re-targeting https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/using-email-addresses-re-targeting/ https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/using-email-addresses-re-targeting/#respond Thu, 09 Jun 2016 08:00:00 +0000 http://www.smartinsights.com/?p=74657 You can do a lot more with your email address list than just email them Depending on the size of the business you work for, you might have an email list of hundreds, thousands or millions. You already know your …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/using-email-addresses-re-targeting/feed/ 0 A Programmatic Marketing Glossary https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/programmatic-marketing-demystified/ https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/programmatic-marketing-demystified/#respond Thu, 11 Feb 2016 15:00:00 +0000 http://www.smartinsights.com/?p=67492 A quick-fire guide and glossary to the essentials of Programmatic Marketing Programmatic is a very hot topic in the world of marketing right now. As Ad Age points out, the advertising industry is on a journey toward widespread automation, and …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/programmatic-marketing-demystified/feed/ 0 State of Ad Retargeting 2015 https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/state-ad-retargeting-2015-state-ad-retargeting-2015/ https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/state-ad-retargeting-2015-state-ad-retargeting-2015/#respond Fri, 13 Mar 2015 11:40:00 +0000 http://www.smartinsights.com/?p=46030 How European marketers are using retargeting Adroll Targeting data has been analysed from 4,000 European Advertisers to find out how retargeting campaigns are working and what the future holds. The report shares key findings including: 1. 88% feel it's equal …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/state-ad-retargeting-2015-state-ad-retargeting-2015/feed/ 0 Media consumption today: how do TV, smartphone, mobile and laptop compare? [#DigitalInsights] https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/media-consumption-compare/ https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/media-consumption-compare/#respond Tue, 16 Sep 2014 14:50:00 +0000 http://www.smartinsights.com/?p=40071 New research shows the increase in social media stacking It hit us all years ago, but when did we realise? In our busy lives, we 'multi-task' at work, or in our personal lives, and some are now calling this 'social media stacking'. …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/media-consumption-compare/feed/ 0 Best practices for advertising in social media https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/advertising-social-media/ https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/advertising-social-media/#respond Wed, 04 Jun 2014 07:35:00 +0000 http://www.smartinsights.com/?p=37380 Are you missing out through not advertising in social media to ensure content success with Paid Social Amplification? In our industry, good content is invaluable. But good content is also hard work. From planning to Quality Contro, content must be …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/advertising-social-media/feed/ 0 Real-time ad buying creates a new foundation for mobile advertising https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/real-time-ad-buying-mobile-advertising/ https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/real-time-ad-buying-mobile-advertising/#comments Mon, 21 May 2012 12:32:22 +0000 http://www.smartinsights.com/?p=13820 RTB and DSP make real-time mobile ads more targeted and trackable Real-time mobile display ad buying is a technology with the potential to transform mobile communications. RTB can improve targeting, tracking and campaign management to create an easily accessible real-time …..

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