Internet advertising - Smart Insights https://www.smartinsights.com/archive/internet-advertising/ Digital Marketing > The Marketing Strategy Blog Fri, 17 Feb 2023 13:20:02 +0000 en-US hourly 1 2023 average ad click through rates (CTRs) for paid search, display and social media https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/ https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/#comments Tue, 14 Feb 2023 09:30:59 +0000 http://www.smartinsights.com/?p=3794 Our latest summary of ad clickthrough rates statistics in the US, Europe, and Worldwide is designed to help you benchmark your paid digital and social media ads, set marketing budgets, and define your goals If you're forecasting your digital media …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/feed/ 135 Different types of advertising and their usefulness https://www.smartinsights.com/internet-advertising/internet-advertising-creative/different-types-ads-usefulness/ https://www.smartinsights.com/internet-advertising/internet-advertising-creative/different-types-ads-usefulness/#respond Wed, 16 Feb 2022 15:00:26 +0000 http://www.smartinsights.com/?p=96928 A quick guide to different types of advertising for different purposes This article explores different types of advertising online. Which ones are effective? Which among them actually help businesses reach their bottom line and business goals? In Digital Marketing: Integrating …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-creative/different-types-ads-usefulness/feed/ 0 What is programmatic marketing? https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/what-is-programmatic-marketing/ Wed, 22 Dec 2021 10:45:00 +0000 https://www.smartinsights.com/?p=153589 How are programmatic marketing and digital display advertising defined and what are the opportunities for all types of business? In the 15 plus years since the birth of programmatic marketing, it has really delivered on its original promise to be …..

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]]> Your 2021 guide to advertising on Baidu https://www.smartinsights.com/digital-marketing-strategy/your-guide-advertising-baidu/ https://www.smartinsights.com/digital-marketing-strategy/your-guide-advertising-baidu/#respond Fri, 05 Mar 2021 16:30:42 +0000 https://www.smartinsights.com/?p=128713 Tips and tricks to help you get the most out of paid search on China’s largest search platform With Google claiming less than 2% of the market in China, the search engine landscape is markedly different from that in most …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/your-guide-advertising-baidu/feed/ 0 Why account-based advertising is worth exploring in 2020 https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/why-account-based-advertising-is-worth-exploring-in-2020/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/why-account-based-advertising-is-worth-exploring-in-2020/#respond Thu, 13 Feb 2020 15:00:00 +0000 https://www.smartinsights.com/?p=149292 Not many organizations are taking advantage of account-based advertising yet, but get ahead of the game and you could see significant growth in 2020 How do you command attention from your preferred companies when the online world is awash with …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/why-account-based-advertising-is-worth-exploring-in-2020/feed/ 0 6 small changes that can make a big difference to your digital ad campaigns https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/6-small-changes-digital-ad-campaigns/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/6-small-changes-digital-ad-campaigns/#respond Tue, 04 Feb 2020 15:00:00 +0000 https://www.smartinsights.com/?p=149280 With a little planning, you can tweak your campaigns to extract the most data, brand loyalty, and sales. The new decade offers an exciting market for many businesses. With so many consumers actively shopping online, it’s the perfect opportunity for …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/6-small-changes-digital-ad-campaigns/feed/ 0 Adverts’ positive societal impact and Facebook’s slow growth – News roundup https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/adverts-positive-societal-impact-and-facebooks-slow-growth-news-roundup/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/adverts-positive-societal-impact-and-facebooks-slow-growth-news-roundup/#respond Fri, 31 Jan 2020 14:15:00 +0000 https://www.smartinsights.com/?p=148516 Adverts have 'positive impact' on society, LinkedIn hits new records, Google announces new chatbot development and Facebook sees income slow Although last year saw confidence in advertising take a tumble, it seems as though the UK public believes that adverts …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/adverts-positive-societal-impact-and-facebooks-slow-growth-news-roundup/feed/ 0 UK public wants stricter political ad rules and Facebook bug affects political ads – News roundup https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-13-december-2019/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-13-december-2019/#respond Fri, 13 Dec 2019 10:45:00 +0000 https://www.smartinsights.com/?p=146807 87% of UK public wants stricter political ad regulations, Facebook bug removes political ads ahead of UK election, media prices are on the rise, Twitter announces new team to explore decentralized social media networks and YouTube updates its harassment policy …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-13-december-2019/feed/ 0 2019’s best Christmas adverts https://www.smartinsights.com/internet-advertising/internet-advertising-creative/2019s-best-christmas-adverts/ https://www.smartinsights.com/internet-advertising/internet-advertising-creative/2019s-best-christmas-adverts/#respond Thu, 12 Dec 2019 09:00:00 +0000 https://www.smartinsights.com/?p=146803 Christmas advertising is bigger than ever, but are brands delivering festive cheer this year? We've taken a look at the biggest Christmas adverts from 2019 It seems like Christmas advertising starts earlier every year, with brands determined to make an …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-creative/2019s-best-christmas-adverts/feed/ 0 Programmatic ad growth and top Christmas ad – News roundup https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-29-november-2019/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-29-november-2019/#respond Fri, 29 Nov 2019 11:00:00 +0000 https://www.smartinsights.com/?p=146781 Programmatic advertising to grow in 2020, Google faces new lawsuit, Aldi has top Christmas ad and TV ads are "least risky" option New forecasts have suggested that programmatic advertising could reach record investment this year, with its popularity continuing in …..

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