Mobile UX - Smart Insights

Apple iOS 14 update: Privacy, advertising and UX

Gabrielle Wright — Fri, 18 Sep 2020 10:00:00 +0000

Apple's iOS 14 platform update has certainly not been without controversy. Increased customer privacy has caused problems for mobile ad providers. What do the platform updates mean for your digital marketing strategy? Released on 16 September 2020, Apple's iOS 14 …..

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100 UX and SEO mistakes to avoid

Expert commentator — Tue, 01 Oct 2019 10:00:00 +0000

SEO and UX are both vital to ensuring your site ranks and converts. Despite this, many sites make big mistakes with both SEO and UX that can have negative effects A website can significantly boost a company’s popularity, bring new …..

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Summary of Google’s top UX guidelines

Gavin Llewellyn — Wed, 27 Feb 2019 09:00:00 +0000

Suggestions and best practices from finance, travel, real estate and retail Creating a compelling user experience (UX) is essential for any website. Whether you’re working in retail, finance, travel or real estate, UX is important to fulfil the user's needs …..

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A data outage, Facebook in more hot water and Iceland’s ad – News roundup

Expert commentator — Fri, 07 Dec 2018 11:00:37 +0000

O2 experienced a major network issue, the UK government has published a selection of Facebook's internal documents and Iceland's banned Christmas advert has been named 'most powerful' of the festive offerings While the news has been fairly slow this week in …..

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The exodus from desktop to mobile: Why it matters and what to do about it

Expert commentator — Fri, 07 Dec 2018 09:00:00 +0000

With desktops relegated strictly to the workplace, nearly every other online activity is accomplished with ease on mobile devices When the average American spends over five hours glued to their smartphone every day, you know that it’s become their primary “screen”. …..

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How to use mobile apps to grow your startup

Expert commentator — Thu, 15 Nov 2018 15:00:51 +0000

With the significant penetration of smartphones today, it has become imperative for entrepreneurs to take advantage of mobile apps to further improve their businesses Ever since the smartphone revolution began, a lot of opportunities have opened up that can help …..

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Research on mobile interaction behaviour and design

Dave Chaffey — Mon, 29 Oct 2018 15:00:00 +0000

Examples of how website designs must be optimized to support the way we hold and interact with smartphones Our compilation of statistics showing the growth in smartphone usage highlights the well-known need to create effective mobile experiences. With mobile minutes …..

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7 ways to improve customer experience on mobile

Expert commentator — Fri, 06 Apr 2018 14:00:18 +0000

Optimize your customer experience on mobile to avoid being left behind Not long back, the secret of business success on the Internet seemed to be all about product and service quality. Whereas quality is an enabler of success, it’s not …..

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