Robert Allen, Author at Smart Insights https://www.smartinsights.com/author/robert-allen/ Digital Marketing > The Marketing Strategy Blog Mon, 06 Nov 2023 15:19:25 +0000 en-US hourly 1 Web design trends 2024 https://www.smartinsights.com/user-experience/website-design/web-design-trends-2024/ Mon, 23 Oct 2023 09:37:17 +0000 https://www.smartinsights.com/?p=167216 Your website reflects your organization No one wants their website to look tired and out of date. Being aware of the latest website design trends means you can ensure your website keeps impressing visitors. It’s not about chasing the latest …..

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]]> Your integrated sales and marketing strategy – the how and the why https://www.smartinsights.com/marketing-planning/marketing-strategy/integrating-sales-marketing/ https://www.smartinsights.com/marketing-planning/marketing-strategy/integrating-sales-marketing/#respond Wed, 06 Apr 2022 14:50:00 +0000 http://www.smartinsights.com/?p=80121 Introducing 3 key methods for an integrated sales and marketing strategy Marketing and sales teams have a reputation for not getting along. Working towards the same ultimate goal in different ways means there is often friction. That's why we recommend …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-strategy/integrating-sales-marketing/feed/ 0 What is integrated marketing? https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/what-is-integrated-marketing/ https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/what-is-integrated-marketing/#respond Wed, 09 Feb 2022 09:00:00 +0000 http://www.smartinsights.com/?p=85734 Examples and definitions of integrated marketing today. Find out why integrated omnichannel marketing is essential to the success of your business Without getting too Aristotelian, with marketing, the whole is most certainly more than the sum of its parts - …..

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]]> https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/what-is-integrated-marketing/feed/ 0 Digital Marketing Models: The Technology Acceptance Model https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/digital-marketing-models-technology-acceptance-model/ https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/digital-marketing-models-technology-acceptance-model/#respond Fri, 13 Nov 2020 17:30:00 +0000 http://www.smartinsights.com/?p=72611 A strategic digital marketing model of technology acceptance for those looking to bring about digital transformation The Technology Acceptance Model (TAM) is designed to measure the adoption of new technology based on customer attitudes. TAM is largely credited to Fred …..

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]]> https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/digital-marketing-models-technology-acceptance-model/feed/ 0 Brand evaluation, marketing KPIs, and why you need to look beyond a single campaign metric https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/kpis-measuring-brand-marketing/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/kpis-measuring-brand-marketing/#respond Mon, 02 Nov 2020 16:20:00 +0000 http://www.smartinsights.com/?p=72630 'Strategic marketing beyond a single campaign metric': Brand evaluation requires deeper analysis of your campaign KPIs A single brand evaluation metric such as 'brand awareness' can get a bad press as a marketing KPI. It's easy to see why, after …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/kpis-measuring-brand-marketing/feed/ 0 Essential Marketing Strategy Models: The Promotion Pyramid https://www.smartinsights.com/marketing-planning/marketing-models/essential-marketing-strategy-models-promotion-pyramid/ https://www.smartinsights.com/marketing-planning/marketing-models/essential-marketing-strategy-models-promotion-pyramid/#respond Mon, 28 Sep 2020 14:00:00 +0000 http://www.smartinsights.com/?p=81792 Tool for structuring thinking about one of the crucial 4Ps of marketing: The Promotion Pyramid The Promotion Pyramid is a strategic marketing model digital marketers use to plan marketing activity in relation to the breadth of audience targeted and the …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/essential-marketing-strategy-models-promotion-pyramid/feed/ 0 Social media marketing trends 2020 https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-trends-2020/ https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-trends-2020/#respond Wed, 08 Jan 2020 09:00:00 +0000 https://www.smartinsights.com/?p=144548 Take a look at what we believe are the key social media marketing trends for 2020 that marketers need to be aware of in order to ensure their marketing strategy is up-to-date and as effective as possible. Social media has …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-trends-2020/feed/ 0 Campaign of the Week: Dumb ways to die https://www.smartinsights.com/digital-marketing-strategy/campaign-of-the-week-dumb-ways-to-die/ https://www.smartinsights.com/digital-marketing-strategy/campaign-of-the-week-dumb-ways-to-die/#respond Fri, 28 Sep 2018 14:00:00 +0000 https://www.smartinsights.com/?p=124537 How Melbourne Metro made a public service video marketing ad creative instead of doom and gloom In 2012 Melbourne Metro needed to promote rail safety in a campaign that had to resonate with their rail users in a video marketing …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/campaign-of-the-week-dumb-ways-to-die/feed/ 0 Demand Generation Definition https://www.smartinsights.com/digital-marketing-strategy/demand-generation-definition/ https://www.smartinsights.com/digital-marketing-strategy/demand-generation-definition/#respond Wed, 26 Sep 2018 14:00:00 +0000 http://www.smartinsights.com/?p=80296 Demand generation should be a core component of a Blue Ocean Strategy - instead it is frequently confused with either brand awareness or lead generation Demand generation is a critical theoretical component of the 'new' marketing- a catch-all term for the kind …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/demand-generation-definition/feed/ 0 Essential A/B and Multivariate Testing Tools. https://www.smartinsights.com/conversion-optimisation/ab-multivariate-testing/essential-ab-multivariate-testing-tools/ https://www.smartinsights.com/conversion-optimisation/ab-multivariate-testing/essential-ab-multivariate-testing-tools/#comments Thu, 12 Apr 2018 08:00:00 +0000 http://www.smartinsights.com/?p=81402 Use these testing tools to help structure your experiments and boost your conversion rate A/B tests allow you to run one or more different versions of a page which may include one or more of different features such as a call …..

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