Lilach Bullock, Author at Smart Insights https://www.smartinsights.com/author/lilachbullock/ Digital Marketing > The Marketing Strategy Blog Fri, 20 Oct 2023 08:48:03 +0000 en-US hourly 1 How to create and structure a social media campaign plan, step-by-step https://www.smartinsights.com/social-media-marketing/social-media-strategy/how-to-plan-a-social-media-marketing-campaign-step-by-step/ https://www.smartinsights.com/social-media-marketing/social-media-strategy/how-to-plan-a-social-media-marketing-campaign-step-by-step/#respond Thu, 19 Oct 2023 08:00:00 +0000 https://www.smartinsights.com/?p=146308 To make sure your social media campaign is as successful as possible, follow our 7 steps to plan and structure your social campaigns If you have an upcoming marketing campaign for a new product feature, or a holiday promotion that …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-strategy/how-to-plan-a-social-media-marketing-campaign-step-by-step/feed/ 0 Digital marketing objectives: How to plan, measure and achieve your marketing goals https://www.smartinsights.com/digital-marketing-strategy/how-to-set-digital-marketing-objectives/ https://www.smartinsights.com/digital-marketing-strategy/how-to-set-digital-marketing-objectives/#respond Fri, 02 Dec 2022 15:50:00 +0000 https://www.smartinsights.com/?p=148482 Without setting clear marketing objectives, you’re basically directionless – and working to achieve vanity metrics that don’t necessarily help you achieve your overall business goals Digital marketing objectives underpin all marketing strategies. After all, how do you know what you're …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/how-to-set-digital-marketing-objectives/feed/ 0 Digital marketing for startups: best practices for new businesses https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-best-practices-for-new-start-up-businesses/ https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-best-practices-for-new-start-up-businesses/#respond Mon, 09 May 2022 14:00:00 +0000 https://www.smartinsights.com/?p=141622 Marketing is crucial for businesses of all shapes and sizes, no matter your budget size. Read on to find out more about digital marketing for startups Interested in digital marketing for startups? So you recently started a business. Or maybe …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-best-practices-for-new-start-up-businesses/feed/ 0 The 9 most important content marketing skills and tools you need to focus on in 2022 https://www.smartinsights.com/content-management/content-marketing-strategy/the-9-most-important-content-marketing-skills-you-need-to-focus-on/ https://www.smartinsights.com/content-management/content-marketing-strategy/the-9-most-important-content-marketing-skills-you-need-to-focus-on/#respond Tue, 03 May 2022 14:00:00 +0000 https://www.smartinsights.com/?p=150338 Today, content marketing is one of the most effective forms of marketing. Find out how digital and content marketing managers can boost their content strategies in 2022 Businesses are using content marketing as a strategy to reach and convert prospects. …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/the-9-most-important-content-marketing-skills-you-need-to-focus-on/feed/ 0 4 types of evergreen content that you need to start creating for your business https://www.smartinsights.com/content-management/evergreen-content-you-need-create/ https://www.smartinsights.com/content-management/evergreen-content-you-need-create/#respond Tue, 21 Dec 2021 10:45:00 +0000 https://www.smartinsights.com/?p=136424 With every company keen to climb Google’s search rankings, it is easy to lose perspective by simply churning out fresh content that seizes on the zeitgeist or otherwise meets current demand It is difficult to overstate the importance of evergreen …..

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]]> https://www.smartinsights.com/content-management/evergreen-content-you-need-create/feed/ 0 Why you’re not getting results from your influencer marketing https://www.smartinsights.com/online-pr/why-youre-not-getting-results-from-your-influencer-marketing/ https://www.smartinsights.com/online-pr/why-youre-not-getting-results-from-your-influencer-marketing/#respond Tue, 07 Sep 2021 15:00:00 +0000 https://www.smartinsights.com/?p=138165 Businesses have a tendency to make many of the same mistakes when collaborating with popular social influencers, errors that prevent them from getting the results they crave Influencer marketing has been around for as long as marketing itself. Only in …..

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]]> https://www.smartinsights.com/online-pr/why-youre-not-getting-results-from-your-influencer-marketing/feed/ 0 Repurposing content: A short guide to strategic content marketing management https://www.smartinsights.com/content-management/content-marketing-planning/how-to-repurpose-your-content-a-short-guide/ https://www.smartinsights.com/content-management/content-marketing-planning/how-to-repurpose-your-content-a-short-guide/#respond Thu, 02 Sep 2021 14:00:13 +0000 https://www.smartinsights.com/?p=127078 Repurposing content is an easy, often time-saving practice, that brings a plethora of benefits Are you making the most of your content? Repurposing content – i.e. finding new ways to re-use your content – is an easy, often time-saving practice that …..

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]]> https://www.smartinsights.com/content-management/content-marketing-planning/how-to-repurpose-your-content-a-short-guide/feed/ 0 How to prove marketing ROI when you can’t accurately measure results https://www.smartinsights.com/digital-marketing-strategy/how-prove-roi-when-cant-accurately-measure-results/ https://www.smartinsights.com/digital-marketing-strategy/how-prove-roi-when-cant-accurately-measure-results/#respond Fri, 27 Aug 2021 14:00:00 +0000 https://www.smartinsights.com/?p=139725 As a marketer, you believe in what you’re doing, but it’s difficult to measure results, so how can you measure marketing ROI? When your company engages in many activities to improve results, it can be difficult to prove the effectiveness …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/how-prove-roi-when-cant-accurately-measure-results/feed/ 0 Your short guide to measuring social media ROI https://www.smartinsights.com/social-media-marketing/social-media-analytics/your-short-guide-to-measuring-social-media-roi/ https://www.smartinsights.com/social-media-marketing/social-media-analytics/your-short-guide-to-measuring-social-media-roi/#respond Mon, 16 Aug 2021 14:00:57 +0000 https://www.smartinsights.com/?p=124536 How do you know whether social media is working for you? How do you translate comments and likes into ROI Social media marketing has become the norm for businesses across industries and niches. It’s often hailed as one of the …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-analytics/your-short-guide-to-measuring-social-media-roi/feed/ 0 10 marketing skills you should be investing in for your business https://www.smartinsights.com/digital-marketing-strategy/10-marketing-skills-for-business/ https://www.smartinsights.com/digital-marketing-strategy/10-marketing-skills-for-business/#respond Fri, 06 Aug 2021 14:00:00 +0000 https://www.smartinsights.com/?p=150331 To give your business the best chance of success, you need to invest in marketing skills. For a simple reason: marketing provides visibility for your products and converts customers. Having said that, investing in marketing skills goes beyond just buying …..

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