Expert commentator, Author at Smart Insights https://www.smartinsights.com/author/guest-expert/ Digital Marketing > The Marketing Strategy Blog Thu, 02 Nov 2023 15:44:57 +0000 en-US hourly 1 Navigating the shift: Evaluating 11 Google Optimize A/B testing alternatives https://www.smartinsights.com/conversion-optimisation/ab-multivariate-testing/navigating-the-shift-evaluating-11-google-optimize-a-b-testing-alternatives/ Wed, 18 Oct 2023 08:00:40 +0000 https://www.smartinsights.com/?p=167134 A Roadmap for Your Google Optimize Alternatives Assessment As Google’s long-standing A/B testing tool recently rode off into the sunset (9/30/23), the online marketing world is buzzing with activity as a multitude of marketers seek the Google Optimize alternative that’s …..

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]]> Transform your data into actionable insights https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/top-10-strategies-turn-data-actionable-analytics/ https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/top-10-strategies-turn-data-actionable-analytics/#comments Wed, 23 Aug 2023 14:00:00 +0000 http://www.smartinsights.com/?p=75762 Leading digital analytics experts share their examples of how to effectively use data and analytics to generate actionable insights for your marketing strategy The number of data sources that are available is growing every day. For some of us, this …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/top-10-strategies-turn-data-actionable-analytics/feed/ 2 Using AI for Email with a human touch: How marketers can leverage AI without sacrificing quality https://www.smartinsights.com/email-marketing/using-ai-for-email-with-a-human-touch-how-marketers-can-leverage-ai-without-sacrificing-quality/ Mon, 26 Jun 2023 15:25:00 +0000 https://www.smartinsights.com/?p=166279 Maximizing the potential of AI in email marketing with our human expertise Picking a path through the ever-growing AI maze in email marketing is a challenge for today's digital marketers. While AI tools offer efficiency and support, relying solely on …..

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]]> How do you make sure partner marketing is adding maximum value to your business? https://www.smartinsights.com/digital-marketing-strategy/how-do-you-make-sure-partner-marketing-is-adding-maximum-value-to-your-business/ Wed, 07 Jun 2023 11:35:45 +0000 https://www.smartinsights.com/?p=166156 7 steps ensure top-down strategic alignment between business strategy and partner marketing Aligning partner marketing with your organization's overall business strategy and specific strategic initiatives is essential for driving success and maximizing the value that partners bring to an organization. …..

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]]> 5 digital marketing skills you need to master to thrive in tomorrow’s workplace https://www.smartinsights.com/managing-digital-marketing/personal-career-development/6-skills-tomorrows-digital-marketers-need-to-master/ https://www.smartinsights.com/managing-digital-marketing/personal-career-development/6-skills-tomorrows-digital-marketers-need-to-master/#respond Mon, 27 Mar 2023 14:00:00 +0000 https://www.smartinsights.com/?p=148460 Basic marketing principles may remain the same but the digital marketing skills and tools you need to thrive in the workplace are constantly evolving. How can tomorrow's digital marketers future proof their marketing skills? Preparing for a job in the …..

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]]> https://www.smartinsights.com/managing-digital-marketing/personal-career-development/6-skills-tomorrows-digital-marketers-need-to-master/feed/ 0 How to create a user journey map https://www.smartinsights.com/digital-marketing-strategy/create-user-journey-map/ https://www.smartinsights.com/digital-marketing-strategy/create-user-journey-map/#respond Wed, 17 Aug 2022 08:00:00 +0000 https://www.smartinsights.com/?p=134992 Your ultimate guide to creating a user journey map with step-by-step instructions, a template, and an example to follow Creating a user journey map has many benefits for both your users and your team. A journey map will help you …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/create-user-journey-map/feed/ 0 3 keys to embracing the omnichannel customer revolution https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/3-keys-embracing-omnichannel-customer-revolution/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/3-keys-embracing-omnichannel-customer-revolution/#respond Mon, 20 Jun 2022 10:00:00 +0000 https://www.smartinsights.com/?p=145940 Planning how companies communicate with customers has always been an important aspect of marketing strategy. But the introduction of new omnichannel marketing technologies in the era of digital disruption makes it even more crucial today The pace of innovation continues …..

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]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/3-keys-embracing-omnichannel-customer-revolution/feed/ 0 Benchmark E-commerce propositions using the P.R.I.C.E. Framework https://www.smartinsights.com/ecommerce/ecommerce-strategy/benchmark-ecommerce-propositions-using-price-framework/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/benchmark-ecommerce-propositions-using-price-framework/#comments Fri, 04 Mar 2022 08:45:00 +0000 http://www.smartinsights.com/?p=30796 Introducing P.R.I.C.E. - a tool to review differentiation and integration of E-commerce omnichannel marketing There is an enormous, and potentially bewildering, range of possibilities and options available to retailers to differentiate themselves from their competitors in a multichannel world. Why …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/benchmark-ecommerce-propositions-using-price-framework/feed/ 1 Marketing communications plan: The RACE Framework and PASTA model, and how to use them https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/marketing-cdommunications-planning-using-pasta-model/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/marketing-cdommunications-planning-using-pasta-model/#comments Wed, 02 Mar 2022 16:00:00 +0000 http://www.smartinsights.com/?p=63269 The RACE Framework and PASTA model are complementary models for your marketing communications plan, one is strategic and one is operational, get started today to win more customers Commercial as well as non-profit organizations, routinely confront these typical questions about …..

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]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/marketing-cdommunications-planning-using-pasta-model/feed/ 2 Different types of advertising and their usefulness https://www.smartinsights.com/internet-advertising/internet-advertising-creative/different-types-ads-usefulness/ https://www.smartinsights.com/internet-advertising/internet-advertising-creative/different-types-ads-usefulness/#respond Wed, 16 Feb 2022 15:00:26 +0000 http://www.smartinsights.com/?p=96928 A quick guide to different types of advertising for different purposes This article explores different types of advertising online. Which ones are effective? Which among them actually help businesses reach their bottom line and business goals? In Digital Marketing: Integrating …..

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