Marketing innovation - Smart Insights https://www.smartinsights.com/archive/managing-digital-marketing/marketing-innovation/ Digital Marketing > The Marketing Strategy Blog Fri, 15 Sep 2023 15:21:47 +0000 en-US hourly 1 15 Applications of Artificial Intelligence in Marketing https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/#respond Wed, 20 Sep 2023 14:00:00 +0000 http://www.smartinsights.com/?p=86166 Mapping the most effective AI technologies for marketing across the customer lifecycle in the coming year Artificial Intelligence (AI) technology is a hot topic in marketing at the moment, with the huge interest in ChatGPT (see our articles on using …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/feed/ 0 Latest Gartner Hype Cycles for Digital Marketing: 2009-2024 https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/#comments Thu, 07 Sep 2023 07:00:53 +0000 http://www.smartinsights.com/?p=2728 Evaluating technology options for innovation in marketing - do you know your Hype Cycles? If you're involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are most relevant to your …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/feed/ 10 How can I use ChatGPT for marketing? https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/how-can-i-use-chatgpt-for-marketing/ Thu, 20 Apr 2023 14:40:10 +0000 https://www.smartinsights.com/?p=164862 My example dialogues and use cases showing how ChatGPT is much more than ‘yet another AI chatbot’ I’ve been advising on digital marketing and new innovations for over 25 years. Since it was called Internet Marketing… This tends to make …..

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]]> The best prompts for using ChatGPT for digital marketing https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/the-best-prompts-for-using-chatgpt-for-digital-marketing/ Sun, 22 Jan 2023 10:11:02 +0000 https://www.smartinsights.com/?p=165108 Practical examples including 8 recommended GPT-3/GPT-4 prompts to support content marketing, email marketing, search and social media marketing In Part 1, of my review of marketing applications of Chat GPT,  I reviewed the quality of output and interactions of the …..

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]]> 2023 Digital marketing trends across the six pillars of marketing https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-innovation/ Tue, 03 Jan 2023 14:15:53 +0000 https://www.smartinsights.com/?p=156412 Practical ideas for you to use including how to use ChatGPT Each year, for the last 10 years, or so, I have identified the latest trends in digital marketing and forecast what the major trends will be in the year …..

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]]> What’s new? What’s next? 6 essential marketing trends for 2020 https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/6-essential-marketing-trends-for-2020/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/6-essential-marketing-trends-for-2020/#respond Mon, 06 Jan 2020 10:00:11 +0000 https://www.smartinsights.com/?p=143736 Examples of digital marketing tools and techniques to give you an edge in the year ahead Well, we’ve nearly made it! For years I’ve been looking to the future, predicting how innovations in digital media, platforms and technology will shape …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/6-essential-marketing-trends-for-2020/feed/ 0 Embedding cognitive diversity within your team https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/embedding-cognitive-diversity-within-your-team/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/embedding-cognitive-diversity-within-your-team/#respond Mon, 02 Sep 2019 08:00:00 +0000 https://www.smartinsights.com/?p=143306 The importance of creating a team and culture that thinks differently Consider the marketing campaigns, advertisements, PR stunts and billboards that have caught the public’s imagination over the years. Whether it’s the Conservative party’s ‘Labour isn’t working’ poster, Benson & …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/embedding-cognitive-diversity-within-your-team/feed/ 0 Campaign of the Week: Google takes aim at Apple https://www.smartinsights.com/managing-digital-marketing/campaign-of-the-week-google-takes-aim-at-apple/ https://www.smartinsights.com/managing-digital-marketing/campaign-of-the-week-google-takes-aim-at-apple/#respond Fri, 07 Jun 2019 14:00:43 +0000 https://www.smartinsights.com/?p=139359 In its recent comparative advertising campaign, Google promotes its Pixel 3a model as a cheaper and higher quality choice over Apple’s XS, putting it side-by-side with the Apple product in a face-off of the tech giants. Why beat about the …..

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]]> https://www.smartinsights.com/managing-digital-marketing/campaign-of-the-week-google-takes-aim-at-apple/feed/ 0 Using smart speakers as a marketing channel https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/using-smart-speakers-as-a-marketing-channel/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/using-smart-speakers-as-a-marketing-channel/#respond Mon, 21 Jan 2019 09:00:00 +0000 https://www.smartinsights.com/?p=131785 Voice technology will be huge in 2019, with smart speakers driving this revolution. Let’s look at some of the key ways voice can boost marketing activity and engage audiences A bit of background Voice technology uses Natural Language Processing (NLP) …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/using-smart-speakers-as-a-marketing-channel/feed/ 0 8 business-critical digital marketing trends for 2019 https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/business-critical-digital-marketing-trends/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/business-critical-digital-marketing-trends/#respond Tue, 08 Jan 2019 11:20:00 +0000 https://www.smartinsights.com/?p=125488 Our review showing examples of the latest innovations in digital media, technology, and data to support digital transformation We love reviewing innovation in marketing. It’s interesting to see ‘what’s hot’ and ‘what’s cool’, but to keep it practical and actionable …..

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