Marketing models - Smart Insights https://www.smartinsights.com/archive/marketing-planning/marketing-models/ Digital Marketing > The Marketing Strategy Blog Wed, 28 Jun 2023 14:56:14 +0000 en-US hourly 1 How to create a PESTLE analysis for marketing planning https://www.smartinsights.com/digital-marketing-strategy/how-to-create-a-pestle-analysis-for-marketing-planning/ Wed, 28 Jun 2023 12:36:13 +0000 https://www.smartinsights.com/?p=166326 Learn how to create a PESTLE analysis to identify threats and opportunities in the macro environment to guide your marketing planning You may have heard PESTLE mentioned when studying marketing theory or in your workplace. It is a powerful, yet …..

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]]> How to use the 7Ps Marketing Mix https://www.smartinsights.com/marketing-planning/marketing-models/how-to-use-the-7ps-marketing-mix/ https://www.smartinsights.com/marketing-planning/marketing-models/how-to-use-the-7ps-marketing-mix/#comments Fri, 14 Apr 2023 08:00:00 +0000 http://www.smartinsights.com/?p=33209 What is the 7Ps Marketing Mix and how should it be used? The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/how-to-use-the-7ps-marketing-mix/feed/ 68 The AIDA model https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/ https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/#comments Mon, 20 Mar 2023 09:30:00 +0000 http://www.smartinsights.com/?p=30558 AIDA model explained: Examples and tips for using this strategic marcomms planning model the real world The AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic marketing …..

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]]> https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/feed/ 29 The segmentation, targeting, positioning (STP) marketing model https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/#comments Mon, 24 Oct 2022 14:05:00 +0000 http://www.smartinsights.com/?p=32773 How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/feed/ 16 The Pricing – Quality Model https://www.smartinsights.com/marketing-planning/marketing-models/pricing-quality-model/ https://www.smartinsights.com/marketing-planning/marketing-models/pricing-quality-model/#comments Tue, 01 Mar 2022 09:00:00 +0000 http://www.smartinsights.com/?p=32086 Using Kotler's Pricing model to review positioning Also referred to as the nine quality-pricing strategy, since it is a matrix covering nine options, the aim of Kotler's Pricing model is to help companies position their products or services relative to …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/pricing-quality-model/feed/ 3 How to use the Product Life Cycle (PLC) marketing model https://www.smartinsights.com/marketing-planning/marketing-models/product-life-cycle-model/ https://www.smartinsights.com/marketing-planning/marketing-models/product-life-cycle-model/#comments Fri, 18 Feb 2022 11:00:00 +0000 http://www.smartinsights.com/?p=33198 Learn how you can use the Product Life Cycle (PLC) marketing model to project changes in the perception and use of your products The Product Life Cycle describes the stages of a product from launch to being discontinued. It is …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/product-life-cycle-model/feed/ 3 How to use the BCG Matrix model https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/ https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/#comments Fri, 07 Jan 2022 10:30:00 +0000 http://www.smartinsights.com/?p=31241 Examples of using the BCG Matrix (Growth Market Share Matrix) to review your product portfolio What is the BCG Matrix? The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/feed/ 18 The Ansoff Model https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/ansoff-model/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/ansoff-model/#comments Thu, 12 Aug 2021 14:00:00 +0000 http://www.smartinsights.com/?p=30920 The Ansoff Model is a matrix that helps marketing leaders identify business growth opportunities for their marketing strategies in a challenging market What is the Ansoff Model? Also referred to as the Ansoff matrix, due to its grid format, the …..

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/ansoff-model/feed/ 12 Customer journey models to master your omnichannel strategy https://www.smartinsights.com/marketing-planning/marketing-models/mckinseys-consumer-decision-journey/ https://www.smartinsights.com/marketing-planning/marketing-models/mckinseys-consumer-decision-journey/#respond Thu, 22 Jul 2021 15:00:00 +0000 http://www.smartinsights.com/?p=67123 McKinsey's consumer decision journey model helps you identify the moment of purchase, while the RACE Framework helps you build a strategy to get there. Use these customer journey models to win more customers Based on empirical research, in 2009, McKinsey …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/mckinseys-consumer-decision-journey/feed/ 0 Push and pull distribution strategy https://www.smartinsights.com/marketing-planning/marketing-models/push-pull-product-distribution-model/ https://www.smartinsights.com/marketing-planning/marketing-models/push-pull-product-distribution-model/#comments Mon, 17 May 2021 15:00:00 +0000 http://www.smartinsights.com/?p=32283 The push and pull model is popular for optimizing sales tactics. E-commerce, manufacturing, and branded goods marketers in particular must employ a mix of both push comms an inbound pull factors What is push and pull distribution strategy? Push and …..

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