Carolanne Mangles https://www.smartinsights.com/author/carolannemangles/ Digital Marketing > The Marketing Strategy Blog Mon, 09 May 2022 14:18:56 +0000 en-US hourly 1 Need to create a winning marketing campaign? Plan your strategy across the RACE Framework. https://www.smartinsights.com/digital-marketing-strategy/organize-campaign-plan-race-framework/ https://www.smartinsights.com/digital-marketing-strategy/organize-campaign-plan-race-framework/#respond Wed, 04 May 2022 08:00:00 +0000 https://www.smartinsights.com/?p=132278 Structure your next big marketing campaign using the 5-step RACE Framework to inform your strategy. Integrated across plan, reach, act, convert and engage, our marketing solutions are proven to win more customers and accelerate your ROI Have you got an …..

The post Need to create a winning marketing campaign? Plan your strategy across the RACE Framework. appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/organize-campaign-plan-race-framework/feed/ 0 How many skills do you need to keep your job in digital marketing? https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/how-many-skills-do-you-need-to-keep-your-job-in-digital-marketing/ https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/how-many-skills-do-you-need-to-keep-your-job-in-digital-marketing/#respond Fri, 29 Nov 2019 09:21:47 +0000 https://www.smartinsights.com/?p=135900 Opinion: A writer writes, a marketer reports? - The lazy day approach to not knowing how your role is integrated with the full marketing mix How many digital marketing skills do you think you have? Do you think you're employable …..

The post How many skills do you need to keep your job in digital marketing? appeared first on Smart Insights.

]]> https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/how-many-skills-do-you-need-to-keep-your-job-in-digital-marketing/feed/ 0 CRO Case Study: How we increased our lead conversion quality with research and copywriting changes https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/conversion-rate-optimization-case-study/ https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/conversion-rate-optimization-case-study/#respond Tue, 12 Nov 2019 11:45:02 +0000 https://www.smartinsights.com/?p=139873 Learn how we updated and improved our key membership pages to increase conversion and improve the quality of leads with simple customer-centric copy changes To stay ahead of the competition, you need to keep monitoring and reviewing your key sales …..

The post CRO Case Study: How we increased our lead conversion quality with research and copywriting changes appeared first on Smart Insights.

]]> https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/conversion-rate-optimization-case-study/feed/ 0 Easy to use CRMs for SMEs that will scale with your business https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/easy-to-use-crms-for-smes-that-will-scale-with-your-business/ https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/easy-to-use-crms-for-smes-that-will-scale-with-your-business/#respond Thu, 05 Sep 2019 14:00:00 +0000 https://www.smartinsights.com/?p=122872 SMEs need to choose a CRM that is easy to use and will grow with their business - without additional costs A good customer relationship management system is vital. Whether you're a large enterprise with multiple products, integrated marketing and sales …..

The post Easy to use CRMs for SMEs that will scale with your business appeared first on Smart Insights.

]]> https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/easy-to-use-crms-for-smes-that-will-scale-with-your-business/feed/ 0 A new Google patent and Gallery Ads now available in Beta – News roundup https://www.smartinsights.com/digital-marketing-strategy/news-roundup-9-august-2019/ https://www.smartinsights.com/digital-marketing-strategy/news-roundup-9-august-2019/#respond Fri, 09 Aug 2019 14:54:50 +0000 https://www.smartinsights.com/?p=142401 Google file for a patent to retrieve images of users on their smartphones, launch Gallery ads in Beta, podcasts now playable in SERPs and the ASA issue another warning to Love Island influencer What do you need to know to …..

The post A new Google patent and Gallery Ads now available in Beta – News roundup appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/news-roundup-9-august-2019/feed/ 0 Campaign of the Week: has Oasis pushed their advertising gimmicks too far past good taste? https://www.smartinsights.com/traffic-building-strategy/campaign-creative/campaign-of-the-week-has-oasis-pushed-their-advertising-gimmicks-too-far-past-good-taste/ https://www.smartinsights.com/traffic-building-strategy/campaign-creative/campaign-of-the-week-has-oasis-pushed-their-advertising-gimmicks-too-far-past-good-taste/#respond Fri, 14 Jun 2019 14:08:21 +0000 https://www.smartinsights.com/?p=139484 "Self-indulgent, poorly written shite" that screams "me! me! me!" before the needs of the customer. Over the last few years, Oasis has released campaign adverts that play on the advertising industry. Calling out the behind-the-scenes thinking of adverts in order …..

The post Campaign of the Week: has Oasis pushed their advertising gimmicks too far past good taste? appeared first on Smart Insights.

]]> https://www.smartinsights.com/traffic-building-strategy/campaign-creative/campaign-of-the-week-has-oasis-pushed-their-advertising-gimmicks-too-far-past-good-taste/feed/ 0 The bad, the worse and the ugly of influencer marketing https://www.smartinsights.com/online-pr/influencer-marketing/bad-worse-ugly-influencer-marketing/ https://www.smartinsights.com/online-pr/influencer-marketing/bad-worse-ugly-influencer-marketing/#respond Fri, 26 Apr 2019 14:08:29 +0000 https://www.smartinsights.com/?p=136888 How influencer marketing can fail if you chose the wrong influencer, channel of promotion and don't understand the audience you're targeting Question: would you rather spend thousands (or even hundreds of thousands) for an influencer with 1m+ followers on social …..

The post The bad, the worse and the ugly of influencer marketing appeared first on Smart Insights.

]]> https://www.smartinsights.com/online-pr/influencer-marketing/bad-worse-ugly-influencer-marketing/feed/ 0 How to create a B2B digital marketing plan https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/why-you-need-a-digital-marketing-plan-for-b2b/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/why-you-need-a-digital-marketing-plan-for-b2b/#respond Thu, 14 Mar 2019 16:00:36 +0000 https://www.smartinsights.com/?p=120406 How to apply our RACE Planning Framework and SOSTAC® to a B2B digital marketing plan We pride ourselves in giving you content that you can apply directly to your company – whether you’re a burgeoning start-up trying to make your …..

The post How to create a B2B digital marketing plan appeared first on Smart Insights.

]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/why-you-need-a-digital-marketing-plan-for-b2b/feed/ 0 Search Engine Marketing (SEO and PPC) trends 2019 https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/search-engine-marketing-seo-and-ppc-trends-2019/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/search-engine-marketing-seo-and-ppc-trends-2019/#respond Wed, 03 Oct 2018 14:00:00 +0000 https://www.smartinsights.com/?p=124653 Learn how to optimize your search marketing tactics to outrank your competition and win traffic and leads in 2019 by the SEM experts How has 2018's Google search algorithm updates affected your business this year? Did you know there's been …..

The post Search Engine Marketing (SEO and PPC) trends 2019 appeared first on Smart Insights.

]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/search-engine-marketing-seo-and-ppc-trends-2019/feed/ 0 Gartner Hype Cycle 2018 – Most emerging technologies are 5-10 years away https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/gartner-hype-cycle-2018-most-emerging-technologies-are-5-10-years-away/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/gartner-hype-cycle-2018-most-emerging-technologies-are-5-10-years-away/#respond Wed, 29 Aug 2018 10:00:20 +0000 https://www.smartinsights.com/?p=123002 Flying Autonomous Vehicles, Biochips, and Blockchain for Data Security - how long do we have to wait until we start seeing these emerging technologies take shape? Changes in technology are inevitable as we strive to create products and ways to …..

The post Gartner Hype Cycle 2018 – Most emerging technologies are 5-10 years away appeared first on Smart Insights.

]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/gartner-hype-cycle-2018-most-emerging-technologies-are-5-10-years-away/feed/ 0