Bryony Thomas, Author at Smart Insights https://www.smartinsights.com/author/bryonythomas/ Digital Marketing > The Marketing Strategy Blog Fri, 28 Nov 2014 07:43:04 +0000 en-US hourly 1 4 ways to choose a name for a business product or business https://www.smartinsights.com/online-brand-strategy/brand-development/name-product-business/ https://www.smartinsights.com/online-brand-strategy/brand-development/name-product-business/#respond Tue, 25 Nov 2014 11:00:43 +0000 http://www.smartinsights.com/?p=42027 Plus three ingredients that you can combine to create a powerful name and strap line The name you select for a brand, product or service will clearly have a major impact on how prospects and customers perceive your service, but what are the options …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-development/name-product-business/feed/ 0 How to prepare a content marketing timing plan https://www.smartinsights.com/content-management/content-marketing-planning/content-marketing-timing-plan/ https://www.smartinsights.com/content-management/content-marketing-planning/content-marketing-timing-plan/#comments Thu, 14 Aug 2014 10:25:55 +0000 http://www.smartinsights.com/?p=39185 Getting noticed with 'Three S Timing' for content marketing campaigns In my previous article covering the core tenets of the Watertight Marketing Framework, I looked at earning the right to a person's time. This can be achieved by developing a range of …..

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]]> https://www.smartinsights.com/content-management/content-marketing-planning/content-marketing-timing-plan/feed/ 4 Influencer marketing https://www.smartinsights.com/online-pr/influencer-marketing/what-is-influencer-marketing/ https://www.smartinsights.com/online-pr/influencer-marketing/what-is-influencer-marketing/#comments Thu, 26 Jun 2014 07:20:12 +0000 http://www.smartinsights.com/?p=38095 What is influencer marketing and how to use it? Buying decisions, particularly high-value or complex ones, are not made in isolation.You need to know who your buyers are talking to, and get those people on side. You need to know who’s …..

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]]> https://www.smartinsights.com/online-pr/influencer-marketing/what-is-influencer-marketing/feed/ 2 Getting your marketing timing right https://www.smartinsights.com/content-management/managing-content-marketing/getting-marketing-timing-right/ https://www.smartinsights.com/content-management/managing-content-marketing/getting-marketing-timing-right/#comments Tue, 06 May 2014 10:45:42 +0000 http://www.smartinsights.com/?p=36763 Essential techniques for making your communications more customer-focused It’s no secret that effective timing is an essential ingredient of successful marketing. Spotting seasonality and maintaining frequency are the easy things to manage. Getting people to want to spend time with …..

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]]> https://www.smartinsights.com/content-management/managing-content-marketing/getting-marketing-timing-right/feed/ 2 How to use emotion and logic in your marketing messages https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/use-emotion-logic-marketing-messages/ https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/use-emotion-logic-marketing-messages/#comments Tue, 25 Mar 2014 08:00:09 +0000 http://www.smartinsights.com/?p=35505 Learn to love The Logic Sandwich To successfully take people through a whole buying decision, you need to find the right balance between satisfying their emotional and logical needs. The human brain has two halves: the left side of the …..

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]]> https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/use-emotion-logic-marketing-messages/feed/ 2 How to increase profit by identifying your marketing profit leaks https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/increase-profit-identifying-marketing-profit-leaks/ https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/increase-profit-identifying-marketing-profit-leaks/#comments Wed, 12 Feb 2014 07:45:30 +0000 http://www.smartinsights.com/?p=34362 A checklist of the 13 most common touchpoint leaks Over nearly two decades in marketing, and across well over 200 businesses – from as large as Microsoft and as micro as the back bedroom – I have yet to find …..

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]]> https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/increase-profit-identifying-marketing-profit-leaks/feed/ 1 The Consumer Buying Decision Process https://www.smartinsights.com/marketplace-analysis/customer-analysis/consumer-decision-buying-process/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/consumer-decision-buying-process/#comments Tue, 21 Jan 2014 12:40:00 +0000 http://www.smartinsights.com/?p=33678 ...or How real people really buy things When people are buying something that’s important, expensive, or risky, they don’t generally do it on a whim. They go through a few stages weighing up options and looking at alternatives. Every step …..

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