Best practice advice Archives - Smart Insights https://www.smartinsights.com/advicetype/best-practice-advice/ Digital Marketing > The Marketing Strategy Blog Fri, 10 Nov 2023 11:07:40 +0000 en-US hourly 1 The Content Distribution Matrix [#infographic] https://www.smartinsights.com/content-management/content-marketing-strategy/content-distribution-matrix-infographic/ https://www.smartinsights.com/content-management/content-marketing-strategy/content-distribution-matrix-infographic/#comments Wed, 08 Nov 2023 11:15:06 +0000 http://www.smartinsights.com/?p=42640 Introducing a new tool to help marketers review and improve the best options for promoting content If you’re a regular reader of Smart Insights, it’s likely you’ve seen, or even better, used our Content Marketing Matrix developed with First10. It …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/content-distribution-matrix-infographic/feed/ 1 3 product launch marketing plan examples https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-product-launch-campaign/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-product-launch-campaign/#respond Mon, 06 Nov 2023 15:30:29 +0000 http://www.smartinsights.com/?p=98746 Mastering the art of the product launch: 3 product launch examples plus our recommended process and templates for a successful product launch You are working during one of the most entrepreneurial eras in history. Thanks to digital media, launching a …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-product-launch-campaign/feed/ 0 How to create a marketing plan https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/#comments Mon, 06 Nov 2023 11:40:32 +0000 http://www.smartinsights.com/?p=21374 A Marketing Plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date and reviewed infrequently... Research has shown that businesses with plans succeed...

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/feed/ 5 The Content Marketing Matrix https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/ https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/#comments Fri, 03 Nov 2023 15:15:54 +0000 http://www.smartinsights.com/?p=13758 A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of creating a content …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/feed/ 53 How to align your marketing strategy with your objectives https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/#comments Wed, 01 Nov 2023 09:15:34 +0000 http://www.smartinsights.com/?p=3354 An integrated marketing strategy means every element of your marketing plan must contribute towards your vision for the business, or be cut out of the day-to-day workload Lack of integration between strategic vision and the tactics needed to get there …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/feed/ 11 How to create and structure a social media campaign plan, step-by-step https://www.smartinsights.com/social-media-marketing/social-media-strategy/how-to-plan-a-social-media-marketing-campaign-step-by-step/ https://www.smartinsights.com/social-media-marketing/social-media-strategy/how-to-plan-a-social-media-marketing-campaign-step-by-step/#respond Thu, 19 Oct 2023 08:00:00 +0000 https://www.smartinsights.com/?p=146308 To make sure your social media campaign is as successful as possible, follow our 7 steps to plan and structure your social campaigns If you have an upcoming marketing campaign for a new product feature, or a holiday promotion that …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-strategy/how-to-plan-a-social-media-marketing-campaign-step-by-step/feed/ 0 How to structure an effective marketing plan in 15 sections https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/structure-effective-marketing-plan/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/structure-effective-marketing-plan/#respond Wed, 18 Oct 2023 11:15:00 +0000 http://www.smartinsights.com/?p=98350 Using the RACE OSA process to structure a marketing plan A marketing plan is an essential tool to compete and grow your business since it gives focus to your marketing activities by setting realistic, achievable priorities within your budget. It …..

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/structure-effective-marketing-plan/feed/ 0 How to structure an effective campaign plan to win more customers https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/#respond Tue, 17 Oct 2023 07:22:03 +0000 http://www.smartinsights.com/?p=98734 What are the six essential parts of a campaign planning template? Today's marketing campaigns are complex since they need to reach and engage audiences across a range of digital and traditional channels as shown by our RACE growth system visual.  …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/feed/ 0 Define effective digital marketing KPIs to achieve your goals https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/#respond Sun, 15 Oct 2023 11:00:00 +0000 https://www.smartinsights.com/?p=101150 Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using our RACE Framework to achieve YOY growth in key metrics for your business KPIs are a useful way for digital marketers to set expectations and prove …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/feed/ 0 A framework for creating an effective retail strategy in 2024 https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/creating-effective-retail-strategy/ https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/creating-effective-retail-strategy/#respond Fri, 15 Sep 2023 15:00:00 +0000 https://www.smartinsights.com/?p=150317 A three-step approach for your retail strategy: stand out and win more retail sales in 2024 It’s no secret that the last few years have caused chaos for retailers globally. To survive you need a robust retail strategy that focuses …..

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