Dr. Dave Chaffey

Smart Insights is the brainchild of Dr Dave Chaffey who, according to the Chartered Institute of Marketing, is "one of 50 gurus who has shaped the future of marketing". He has consulted on digital marketing strategy for over a hundred businesses including Mercedes-Benz, Barclaycard, HSBC and Nokia.

"Growth of 40% - 60% over the last year...I would not hesitate to recommend membership to any business"

Elizabeth Pein

Elizabeth Pein
- eCommerce Manager

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Why do global brands like 3M, GlaxoSmithKline, HSBC, HP, Microsoft and Vodafone—AND thousands of digital marketers and business owners—use Smart Insights Membership to optimise their digital marketing? Because many have grown their business—by over 50%—using the strategies revealed on this page.

That’s no accident—it’s a proven system that you can use on your business or clients today.

What’s more, we only give you practical, actionable, step-by-step guidance so you’ll achieve growth systematically and consistently, meaning you’ll build success upon success—and take your marketing to the next level.

With Smart Insights Membership you'll only focus on the vital tactics, strategies and techniques that yield disproportionately large results (so you'll save time AND turbocharge your digital marketing).

Digital marketing is hard, right?

Everyone looks at you to work miracles

Not just once, but time and time again. Whether it’s growing your own—or your employer’s—business, or increasing your client’s bottom line, everyone’s looking at you for fast results.

How do you know where to start?

With so much information out there—with everyone telling you that their way is best—it’s tough to know where to start. Choose the wrong information, method, or template and you could waste hundreds of hours of your time (and cost your company or client millions in lost revenue). Not to mention the cost of failure to you professionally.

But it doesn't have to be like this.

If you want to do things differently. If you're determined to get straight to the right answer....

….relax, you’ve found it

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Smart Insights Membership is the secret weapon behind the world's most savvy marketers, and now it's available for everyone.

So if you're feeling...

  • Stuck with a particular aspect of digital marketing, and need to find the answer fast.
  • Overwhelmed by all the advice, buzz and hype in digital marketing.
  • Unsure about where to start, or what to focus on first.
  • Out of date with all the latest changes, new techniques and innovation in the industry.
  • Stressed about creating a strategy that includes all the techniques required for a successful digital marketing campaign.
  • Worried that you're missing out on valuable skills and knowledge to climb the career ladder.

...you’re not alone, but you can change things.

Join 500,000+ other savvy marketers just like you who are getting ahead with our membership

  • No more staring at a blank sheet of paper—you’ll have access to RACE, the world’s best planning framework, to create your integrated digital marketing strategy, and you can get started immediately.
  • Drive huge growth AND save time by focusing on the critical few activities that will deliver the biggest results—using our fast, easy Interactive Benchmarking tool.
  • Whether you want to drive more traffic to your site from Facebook, improve conversion on mobile, develop a winning email marketing campaign—or any other digital marketing problem—you’ll find a step-by-step roadmap to success in our Digital Marketing Toolkits and Quick Wins.
  • Our 160+ Marketing Guides and Templates show newbies how to cheat the learning curve, and seasoned marketers how to get ahead of the game.
  • Our weekly newsletter is a one-stop-shop to keep you state of the art in all things digital marketing, so you can speak confidently to your peers, and get buy-in and investment from colleagues.
  • Grow yourself professionally and earn more money—successful digital marketing experts are hugely valuable—with our Online Training Courses and Qualifications.
  • Unlike other sites—that just give you research—we only deal in practical, actionable resources that you can use to guarantee success on your projects.

Thousands of digital marketers, consultants and businesses owners are using Smart Insights Membership to plan, manage and optimize their marketing. Many have reported wins in excess of 50%. That’s no accident — it’s a proven system that you can use on your business or clients today.

Choose a Plan Now and Secure Your Digital Marketing Success!

See what people just like you are saying about membership

Get better results

"A goldmine of digital information on digital marketing that can help you get better results."

Make your job easier

"I'd recommend signing up to Smart Insights for a suite of useful tools
from planning templates to strategy docs and a variety of other guides to make your job easier."

Tenfold improvement

"It's my digital marketing go-to Bible Tenfold improvements in digital marketing results."

The world’s best companies use Smart Insights to secure digital marketing success...

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...plus over 500,000 consultants, agencies, entrepreneurs and SMBs in over 170 countries!

The Smart Insights team have unrivalled practical experience implementing digital marketing strategies

Dr. Dave Chaffey

The Smart Insights editorial team is led by Dr Dave Chaffey, a bestselling author on digital marketing and Ecommerce, recognised by the Chartered Institute of Marketing as one of 50 gurus who have “shaped the future of marketing”.

Most importantly, Dave has over twenty years practical experience, and understands what it’s like to be in your position. He’s worked with business owners and managers to implement digital marketing strategies in almost every vertical for over a hundred businesses, from the largest like 3M, BP, Barclays, HSBC, Tui Travel, Mercedes Benz, Microsoft and Sony to many smaller businesses and startups.

Dave has also trained and advised numerous digital marketing agencies, and has been an online tutor and examiner for the first Masters level MSc Qualification in Digital Marketing from the University of Manchester and the IDM Diploma in Digital Marketing—in fact, he helped devise the syllabus for these sought-after qualifications.

What do you get as a member?

Smart Insights gives you a step-by-step system you can use again and again

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1. Identify the opportunity

Smart Insights takes the hard work out of finding where to focus your marketing activities with tools to help you improve both your overall marketing strategy and channel tactics.

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Your personalized learning plan

Bespoke to you, and tailored to strategic objectives with advice and recommendations from our library of 20 marketing toolkits.

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Capability Grader

Rapidly benchmark your (or your clients) marketing activities to score the current approach and get recommendations of where to focus in future.

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2. Plan your strategy

Use the unique Smart Insights Reach, Act, Convert, Engage (RACE) marketing system to prepare your winning strategy.

RACE planning system funnel diagram

Using premium membership you can;

  • Assess the current digital marketing capability of your (or your clients) business.
  • Follow our step-by-step guides to rapidly create or improve an integrated digital strategy - your roadmap to success.
  • Prioritise your investments in digital marketing to maximise returns.
  • Discover how to implement your roadmap successfully, and transform your business
  • and much more...

Learn more about RACE

3. Upskill yourself and your team

Marketing moves fast - keep up to speed and ahead of the curve with Smart Insights' comprehensive e-learning

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Structured Learning Paths

Membership includes Learning Paths for digital marketing and our channel essential toolkits.

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Quick Wins

Actionable, step-based techniques that are quick to implement and get you fast results.

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Andrew Topliffe

A goldmine of information on digital marketing that can help you get better results

Andrew Topcliffe

Digital Marketing CoE Leader, Honeywell

Megan Harrison

Their financial planning templates have made my life SO much easier. Tonnes of templates and guides on everything—if you want to be a digital ninja, sign up for Smart Insights, it’s cheap!

Megan Harrison

Senior Account Manager, Banana Kick

...or get started now with Free Membership

26 Free resources including sample Search, Social and Email Marketing templates.