Maximizing the potential of AI in email marketing with our human expertise

Picking a path through the ever-growing AI maze in email marketing is a challenge for today's digital marketers. While AI tools offer efficiency and support, relying solely on them risks producing mediocre results. In this blog I delve into the fascinating intersection of AI and email marketing, emphasizing the crucial role of human expertise in crafting engaging campaigns.  AI really helps, but your strategic thinking and long-term subscriber care remain vital to achieving email success. Let’s unlock the true potential of AI while maintaining the art and personal touch of effective email marketing.

How to use AI for marketing?

There is no doubt that using AI for email marketing will make the task more efficient. However, for all the same reasons that sending great emails is not easy, simply copying and pasting outputs is not the…

Thinking about your e-commerce marketing plan for 2024? Use the RACE Framework to create a focused and well-structured digital marketing strategy

In today’s e-commerce business landscape, there is no room for a lack of planning. All e-commerce businesses should plan out the best e-commerce marketing strategies to attract and retain high-value customers online as part of their e-commerce strategy. Without a well-planned e-commerce marketing strategy, sustainable growth will be inhibited. An e-commerce marketing plan with quantifiable KPIs should be directly linked to the goals of the business strategy which considers the e-commerce marketing landscape as a whole. Our most recent survey found that nearly half of companies don't have a clearly defined digital marketing strategy. Of those who do, the majority have integrated it into their overall marketing strategy.

What is an e-commerce marketing plan?

E-commerce marketing planning is about formalizing how you intend…

My example dialogues and use cases showing how ChatGPT is much more than ‘yet another AI chatbot’

I’ve been advising on digital marketing and new innovations for over 25 years. Since it was called Internet Marketing… This tends to make you super cynical as to new claims about marketing innovations. Over this time, many of the techniques for digital marketing and approaches to planning digital marketing strategies and campaigns have remained similar. Much Martech now promises to be be ‘AI-powered’ while still relying on manual analysis and customizations. In fact, I’d say that it’s the development of search and social media platforms that have been the main drivers of change. Until now, that is... Having tested ChatGPT, I believe it will spark mainstream adoption of AI amongst marketers, since it will be used as a practical tool to support creative development to help marketers working on search, email and social media marketing. I…

Practical ideas for you to use including how to use ChatGPT

Each year, for the last 10 years, or so, I have identified the latest trends in digital marketing and forecast what the major trends will be in the year ahead. The aim is to help marketers and business owners find new marketing ideas, review their budget investments and put together their plans. There’s always a lot of interest as businesses consider tactics they can deploy to gain an edge by using some of the latest techniques. This review covers the latest developments in digital marketing across the many digital marketing channels tools that businesses can use shown in the visual below based on our RACE digital marketing framework. I cover ChatGPT at the end of the article. We developed this to help businesses develop a robust approach to developing integrated digital marketing strategies across 25 key activities which we define as…

Sustainable marketing is a great way to promote the eco-friendly aspects of your company, as long as you get it right

It’s natural for a business to use all of its genetic makeup to promote itself and stand out in its market. For example, SMEs frequently use grassroots beginnings or a local focus to give them a unique tone of voice, while larger companies pride themselves on winning industry awards. Another strategy that is becoming more popular for companies looking to make their mark is sustainable marketing. Corporate Social Responsibility (CSR) is becoming a more common brand value, with the most recent Conference of Parties (COP) highlighting its 2023 objectives as: Reducing emissions Helping countries adapt Climate finance Responsibility for the climate crisis is shared by governments, businesses, and individual consumers. So sharing your eco credentials could help you win more business accounts or increase customer loyalty, depending on your goals. However, it…

We all know marketing in tech is done differently to other industries, but what makes a great technology company marketing plan?

The IT and High-tech industries are well-known for innovation. But having a great product is only half of the work of a successful go-to-market strategy. Now more than ever, it's crucial for marketers to step up and add value, to help differentiate and stay ahead of the fierce competition in the sector. How do you do that? Read our steps to creating a winning marketing plan for your technology company.

Why invest in marketing for tech?

Worldwide IT spending in 2023 projected to total $4.6 trillion in 2021, an increase of 5.1% from 2022. Your marketing plan is more important than ever in securing your market share of that growth. Clearly, marketing plans for technology companies need to develop to take advantage of all the omnichannel tactics available to the…

Make your brand identity the central organizing principle for everyone and everything in a company rather than just the products, services, logos and imagery

Brands are assets that create sustainable wealth, both for businesses and wider society. Every successful brand has a clear positioning expressed through its name, logo, and identity. But, more than that, a strong brand identity has the potential to influence all aspects of a brand's omnichannel presence, including its products, services, and staff behaviors. In fact, McKinsey's nine traits of a future-ready company found that employees who say they are “living their purpose” at work are four times more likely to report higher engagement levels at work. People reach further when their energies are channeled toward a purpose. This shows brand leaders can capitalize on brand purpose to enthuse both their customers and employees. Brand positioning and identity are integral components of the overall brand strategy. Having a…

Today, content marketing is one of the most effective forms of marketing. Find out how digital and content marketing managers can boost their content strategies in 2022

Businesses are using content marketing as a strategy to reach and convert prospects. But are they getting the best results possible? To achieve these results, you need to focus on improving these 9 most important content marketing skills.

1. Content creation skills

Even though it’s obvious, very few content marketers can create the type of content that will achieve great results for their business. First, content writing is important for your blogs and other important website pages.

To improve content writing skills and eliminate blunders, a marketer has to learn about grammar. Grammarly is a tool that can assist writers to proofread their written content.

Content marketers need to improve their multimedia content creation skills to connect…

The worldwide pandemic has increased the need for businesses to adopt more sophisticated digital marketing technology. This has led to an increased move to online software solutions that may have not been needed before. Businesses of all sizes have had to quickly adapt to changing circumstances so that they can continue to operate as best they can. This has increased the demand for technical solutions – from team online collaborative meetings to organizing virtual events. The technology sector has always experienced fast-paced growth since the mid-1980s.  When the invention of mobile phones, laptops, PCs and Personal Digital Assistants - now known as Smartphones - came about. To this day, new emerging tech, software, hardware, mobile and IoT solutions are constantly evolving. As a result, there has had to be a new approach to digital marketing. That’s why we wanted to share the latest digital trends, frameworks, techniques and technology marketing examples with you. These trends…

Hold the gimmicks. Social media marketing in 2022 is all about your customer. Our top 5 trends will set you up for YOY success

As marketers, we're always scanning the digital landscape for new opportunities to benefit from our customers' changing behaviors online. Social media marketing trends today, like the trends we see in many popular digital channels, are undergoing rapid transformation due to increased usage and user expectations. This article looks at the top 5 social media marketing trends recommended by experts in the field. You will find trend analysis, examples, tools, and training recommendations to help you implement new innovations in your social media strategy.

What are the top social media marketing trends for 2022?

We asked 5 digital marketing experts and the verdict is in - all our 5 social media marketing trends revolve around one very important theme: Your customer Distract them Find out more about them Support their values Collaborate…