Marketing careers and skills development workbook

Tools and techniques to give you clarity on your future path, skills development and position yourself to attract the employers you want to work for

How will this guide help me and my business?

There is an abundance of opportunities ahead for marketers who develop the right skills and gain the relevant experience that employers are looking for. If you want to capture some of these opportunities, you will need to be well-positioned, have the right blend of digital marketing skills and, most importantly, know where you are going and how you can progress to get there. This workbook contains a series of activities for you to take some time out from the noise around you, to reflect and get clarity on the paths you should be taking.

Our guide shows you how to map out your personal short-term and long-term goals, become more productive in your day-to-day work, identify your key motivators, analyze your digital marketing skills, how to leverage your strengths, and understand the different paths you can take to reach your goals.

Who is this guide for?

The workbook is aimed at helping you if you have one of these roles:

• New and junior marketers
• Marketing and Digital Managers
• Senior marketers and directors
• Digital specialists
• Freelance marketers
• Anyone wanting to transfer into a marketing role

How is the guide structured?

This guide uses a series of structured templates to help you review your current career, define your aspirations for the future and define steps to develop the skills you need.

The sections are:

1. Your pathway to become a successful marketer
2. Positioning yourself
3. Developing proficiency in your skills including digital marketing mastery
4. Improving your focus and productivity
5. Recommended resources

Resource Details

• Author: Imran Farooq
• Format: 6,000 word A4 page workbook in Microsoft Word

About the author

Imran’s purpose and passion is to help marketers succeed, educating thousands of marketers since 1996. He is Co-founder and CEO of MMC Learning, a joint venture training company based at Manchester Met. University Business School, a senior examiner for the Chartered Institute of Marketing and a digital marketing consultant helping organizations in the education sector build automated sales, marketing and recruitment funnels.