A discussion of best practices for email capture using popovers
The question on every marketer’s lips if they're considering a implementing a pop-up or popover for capturing email addresses or promotions should be:
Will using a pop-up help us achieve our goals as well as keep our customers happy?
In this article I will focus specifically on using popovers to drive subscribers - here are a few top-line tips on how to get started on achieving the right balance between your marketing objectives and customer satisfaction.
[si_guide_block id="68716" title="Access Expert Member resource – Lead capture and audience profiling module" description="In this topic we’ll give you a structure to review and improve the types of insight you collect which will enable you to develop more relevant web and email personalisation to encourage conversion to sale."/]
1. Consider your audience
Your potential customers don’t care what conversion rate you want, what targets you’re trying to meet or when you need to…
Google has begun penalizing the rankings of mobile sites with "intrusive interstitials" (Pop-up ads or email capture lightboxes)
Continuing their ongoing push for the "perfect" mobile experience Google announced via the Official Webmasters Blog "two upcoming changes to mobile search results that make finding content easier for users". Although their headline doesn't mention pop-ups and the article labels them 'interstitials', that's the change we wanted to alert you to since most marketers and web users know them as pop-ups.
The first change is basically general house-keeping for Google. They're looking to remove the labels they first introduced two years ago as part of the Mobile-friendly update AKA Mobilegeddon, to show which sites were mobile friendly (as shown below). It's likely that you have acted to ensure your site is mobile friendly, but if not, sites that aren't mobile-friendly were penalized on smartphone rankings from April 2015 with the signal increased from May 2016 according…
Pop-ups aren't always good for your conversion rate
The website pop-up can be the most hated, dumb, and annoying feature of a website. In fact, some go so far as to claim that they're more likely to trust a TV ad, than trust or respond to a banner ad or a pop-up. But it’s no secret that a website pop-up is likely to get you “new” leads and email addresses faster than any other tool on your website.
However, pop-ups are really effective for growing email lists, so it makes sense, that if we are to use them, we do so in such a way they don't annoy the majority of our users.
So, whenever the question of whether or not to use pop-ups arises, experts say that it’s best to stick to them as long as…
5 ways to extend the use of popup technology on your site
Using the latest technology to engage visitors to your site is a must. In a recent post on using popups to grow email subscribers, Kath Pay discussed some best practices for capturing email addresses using popup technology.
In this post I’m looking at some of the ways you can extend popup technology to do more for your site. You’d be surprised how much that popups can do. Popups can be used to:
1. Ask for feedback
The latest popup technology allows you to fine tune who you show your message to. For instance, let’s say you only want your message to appear to people who leave your site without browsing for more than a minute.
When these short-term visitors go to leave your site, you can ask them, 'Was there another product or topic you would find interesting?'. Using popup technology this…
